Australian Cricket Broadcast Rights 2018 - 2023

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Kwality said:
'Nine would likely have rights to Test matches, and Foxtel some or most of the Big Bash and limited-overs international games.

Complicating discussions is Nine’s keenness to involve its Stan streaming business if it were to gain rights.

It would also want to stream games via its 9Now digital service.

Another potential complication is Nine doubling down on tennis when it clinched a $500m cash and contra extension with Tennis Australia in November. Nine has to show the Australian Open on its main channel over two weeks each January, and lead-in tournaments held earlier in the summer.'
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I can’t really see an issue with a couple of week overlap with cricket and the Australian open. Isn’t the cricket season aside from BBL pretty much done by mid Jan anyway?

Also are people too dense to change channels to view a GEM or what not if there is overlap? I mean it isn’t 1997 anymore.
 
brucetiki said:
At what time though?

We don't want a situation where 10 will say, 'We'll put the Shield final on the main channel', but air it overnight on delay (ala what they did with the NBL a decade ago).
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I’m not their head of programming ;) But if I was, I imagine they would play all internationals and BBL on the main channel, with women’s cricket, Shield final, Marsh Cup etc either being played on one of the extra channels or Paramount.
 
Blue1980 said:
I can’t really see an issue with a couple of week overlap with cricket and the Australian open. Isn’t the cricket season aside from BBL pretty much done by mid Jan anyway?

Also are people too dense to change channels to view a GEM or what not if there is overlap? I mean it isn’t 1997 anymore.
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It's more like five weeks, from the last week of December for the United Cup, through the Adelaide International and then the Australian Open. It clashes with the test matches, ODI and T20s, and the peak of the BBL.

They already show tennis on both the main channel and the subsidiary channels, plus streaming, so where does cricket fit in? Something's gotta give.

You can be guaranteed the white ball stuff won't be on FTA in Nine, for a start.
 

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JackOutback said:
If C10 wins the rights, the majority of matches will end up on 10. They are desperate for a sport to anchor their main channel and support the rest of their programming. Their last bid included putting just about everything on FTA, infusing women’s cricket and the Shield final.
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That was under different ownership before Paramount+ even existed. They'll definitely try (and fail) to recoup a chunk of the $1.5b by significantly boosting subscription numbers. They can't hope to do that without the BBL and some Australian matches.

I very much doubt the current split between FTA and pay will change in any meaningful way regardless of who wins the rights.
 
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Is the C10 bid just itself with Paramount or is it joint with Fox/Kayo?

Looks Like the 7 and 9 bids are joint with Kayo

Wouldn't mind if 10 got the BBL and other international limited overs games, and 7 or 9 got tests.
I really rate 7's test coverage but not a fan off their BBL coverage
 
magpiemaniac44 said:
Is the C10 bid just itself with Paramount or is it joint with Fox/Kayo?

Looks Like the 7 and 9 bids are joint with Kayo

Wouldn't mind if 10 got the BBL and other international limited overs games, and 7 or 9 got tests.
I really rate 7's test coverage but not a fan off their BBL coverage
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Channel 10 in conjunction with Paramount +
 
What are the odds of ODIs and T20s being on FTA again? I reckon CA would be keen to get these games back in front of the public after the decrease of crowds in these formats
 

Cricket TV rights: Channel 9 gains upper hand over Paramount in fight to reclaim free-to-air rights​

Billion dollar bidders Paramount is now trailing Channel 9 and Fox Sports in the latest shock development in cricket’s great TV rights race.
Despite making the biggest offer in Australian cricket broadcasting history — a reported $1.5 billion — it has not been enough to convince Cricket Australia that Paramount should be given exclusive rights to Tests, white ball cricket and the Big Bash.

The US streaming giants who own Channel 10 are not completely out of the running to seize some part of the rights puzzle, but it is once again on the verge of being left at the altar like it was by the AFL earlier this year.

Channel 7 also cannot be ruled out of the picture, but as talks move forward at a rapid pace, Channel 9 is confident it can manage both summer sports, tennis and cricket on its books.

Cricket Australia has baulked on going all in on Paramount and have been working in the background to see if a partnership can be formed between Channel 9, Fox Sports and News Corp.

If Nine were to go into partnership with Fox Sports for the cricket, it’s felt the free-to-air broadcaster would be forfeiting streaming rights and accepting only the linear TV rights.

Nine and Fox Sports share the NRL rights under an arrangement where league matches are exclusively streamed on Fox Sports’ service Kayo, and Nine’s streaming service Stan does not have any rights.

Cricket Australia is desperately trying to get Nine’s bid to about $80 million a year, which combined with Fox Sports’ offer would close the gap on Paramount’s mega proposal.

Current rights holders Channel 7 and Fox Sports would be prepared to work together again, but their joint bid was an estimated $40 million short on Paramount’s annual offer.

Seven is only interested in Test rights, not the Big Bash, and therefore has so far refused to budge on its comparatively lower offer.

Paramount’s enormous war chest was almost enough to get everything, but it may again fail to hit the bullseye.

An alliance between Nine and Fox Sports is understood to be firming as the favourite to claim the rights.

Despite the twists and turns that could still unfold, Cricket Australia is still hoping to get a deal done within days.

Nine is already spending upwards of $100 million a year on the Australian Open Tennis, but it’s understood the network has received financial advice to say they can manage cricket as well.

If they pull off the coup it could put the network in a powerful position which would take it back to the Kerry Packer halcyon days as the home of free-to-air sport.

To have cricket, tennis and NRL on its books would put Nine in an enviable position in the market.

However, it’s unknown how cricket, specifically the Big Bash, and tennis would coexist on the same free-to-air network.

 
I think the unsaid issue driving this is that CA are fearful of a new media rights deal without News Corp and the hostility they would get from their media outlets in future.

CA are as intimidated by News Corp now as they were of Packer during the 80s/90s.

All the talk about 10/Paramount not having the 'reach' is just a total furphy.
 
magpiemaniac44 said:
What are the odds of ODIs and T20s being on FTA again? I reckon CA would be keen to get these games back in front of the public after the decrease of crowds in these formats
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Reckon your only chance is C10. Sometimes you’ve just got to make the obvious choice but it’s no surprise CA is too stupid to realise what the obvious choice is.
 
MJG14 said:
If Channel Nine get it again they might bring back Ian Healy and Michael Clarke :eekv1:

Brad 'Google alerts' McNamara might return as producer!
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Judging by their recent World T20 coverage, it’ll be a dreadful lineup if they do get it. Fortunately it looks like Fox are likely to keep their coverage going so it won’t be as bad as before when we didn’t have a choice.
 

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Rabbit of Caerbannog said:
I disagree. They absolutely should be wary of exclusive matches on Paramount. Casual fans are far more willing to sign up with Fox/Kayo than Paramount.
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I'd offer a slight variation to that - casual fans are more likely to be already signed up to Fox/ Kayo.

Having cricket on Ten gives them a chance to promote the hell out of Paramount, maybe offer a premium service there (no ads between overs, perhaps) and with free trials to get people in the door, etc, their subscriber numbers will get there. (They have 400,000 already, I think, which is a useful headstart.)
 
Kwality said:
:thumbsu:

10s ratings are not a furphy.
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Considering they're attempting to rectify that with access to premium live sport, being the only live sport on that channel and having exclusive means to flog the shit out of on FTA I'd say that line of thinking is incredibly narrow/myopic, perhaps intentionally so.

Are people that concerned about bulk items disappearing behind a paywall in Paramount over hypotheticals? Because it would seem to me the incentive for 10 would be to keep as much as they can on FTA and only put things like Sheffield Shield Finals/domestic onr day fixtures and maybe away series on their. It wouldn't be in there interest to keep things like home ODIs and T20 internationals on Paramount. I mean, the current deal with 7/Fox is pathetic considering the vast majority of cricket is behind the paywall and it's hard to see how 9 makes it better considering they have the Tennis (though granted I'd say they'd be more willing to have more on their side channels and also willing to promote the game fairly) and FOX isn't exactly going to want a decrease in their exclusive content either.

Makes me think there's more to this fear than just what's stated.
 
Kapow!!! said:
Considering they're attempting to rectify that with access to premium live sport, being the only live sport on that channel and having exclusive means to flog the s**t out of on FTA I'd say that line of thinking is incredibly narrow/myopic, perhaps intentionally so.

Are people that concerned about bulk items disappearing behind a paywall in Paramount over hypotheticals? Because it would seem to me the incentive for 10 would be to keep as much as they can on FTA and only put things like Sheffield Shield Finals/domestic onr day fixtures and maybe away series on their. It wouldn't be in there interest to keep things like home ODIs and T20 internationals on Paramount. I mean, the current deal with 7/Fox is pathetic considering the vast majority of cricket is behind the paywall and it's hard to see how 9 makes it better considering they have the Tennis (though granted I'd say they'd be more willing to have more on their side channels and also willing to promote the game fairly) and FOX isn't exactly going to want a decrease in their exclusive content either.

Makes me think there's more to this fear than just what's stated.
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Hard to ignore 7s legal action against CA over the content, commercial reality.
kkilawyers.com.au

Cricket Australia's bitter legal battle with Channel 7 | Kalus Kenny Intelex

Cricket Australia, the governing body for professional and amateur cricket in Australia, is currently embroiled in a bitter and public legal battle with Channel 7 (also known as Seven West Media), over changes to their summer schedule of cricket. The dispute began when Cricket Australia...
kkilawyers.com.au kkilawyers.com.au
 
Kwality said:
Hard to ignore 7s legal action against CA over the content, commercial reality.
kkilawyers.com.au

Cricket Australia's bitter legal battle with Channel 7 | Kalus Kenny Intelex

Cricket Australia, the governing body for professional and amateur cricket in Australia, is currently embroiled in a bitter and public legal battle with Channel 7 (also known as Seven West Media), over changes to their summer schedule of cricket. The dispute began when Cricket Australia...
kkilawyers.com.au kkilawyers.com.au
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You really don't have a clue about any of this.

That article is from January 2021 when CA offered a $15 million discount. Seven wanted way more, took them to court, only to end up with a $5m discount.

Now Seven are trying on another bogus lawsuit which will fail just as miserably as the last one.
 
magpiemaniac44 said:
What are the odds of ODIs and T20s being on FTA again? I reckon CA would be keen to get these games back in front of the public after the decrease of crowds in these formats
Click to expand...

Also for timing purposes, it’s better to have the ODIs after the tests, people are in cricket mode by then. Ideally against same touring side.
 
wagstaff said:
I think the unsaid issue driving this is that CA are fearful of a new media rights deal without News Corp and the hostility they would get from their media outlets in future.

CA are as intimidated by News Corp now as they were of Packer during the 80s/90s.

All the talk about 10/Paramount not having the 'reach' is just a total furphy.
Click to expand...

The media reach via fox sports/news Corp is certainly helpful for cricket.

So cricket not being with fox doesn’t mean they need to be hostile towards cricket, just don’t cover as much.
 

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Australian Cricket Broadcast Rights 2018 - 2023

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