Australian Cricket Broadcast Rights 2018 - 2023

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Nuggetz said:
Hmm. Not sure if they'd see much value in it if they don't also have aus cricket coverage.
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They did before they got the Australian rights, although Paramount could see more value in complimenting their local coverage and out bid them.

Also a lot more competition now than when Fox were the only subscription game in town, Stan could also pick something up (maybe the English rights with the away Ashes on 9), so could be all over the place (which soccer fans have to put up with now).
 

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Channel 7 has promised to drop court action against Cricket Australia if it wins the TV rights as cricket bosses face a crunch decision between stability and a $200 million windfall.
Industry insiders have confirmed that as part of Channel 7’s bid, it would cease its Federal Court action to terminate its current deal.
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the plot thickens...
 
Cleavy said:
after last nights BBL performance, CA probably fortunate that the deadline has passed for media companies to submit final offers for next TV rights, otherwise you would low ball them for sure.
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Nonsense.
 
JackOutback said:
Why would they be worried about Paramount's streaming reach when Channel 10 are far more likely to put far more content on free to air?
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Ch10 are pretty much ranked 4th these days amongst the FTA networks. Maybe there's an audience clause in the contract like with the A-League?
 

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Channel 9 shock contender to win back cricket free-to-air TV rights
Ben Horne - News Corp Australia Sports Newsroom

Channel 9 has emerged as a shock 11th hour contender to reclaim cricket’s TV rights as Channel 7’s hopes fade.
It’s understood Cricket Australia bosses remain nervous about taking the plunge on partnering with Channel 10 and their US owner Paramount, and have been working in the background to see if a partnership can be formed between Nine, Fox Sports and News Corp.

The talks with Nine – cricket’s former partners of 40 years – indicate CA has cooled on re-entering a new arrangement with existing free-to-air partner Channel 7, who is currently suing them in the Federal Court.

Paramount remain the leading bidder with a reported offer of $1.5 billion, but there are concerns about the ailing performance of Channel 10 as a network, compared to rivals Nine and Seven, and about Paramount’s reach as a streaming service compared to Fox Sports and Kayo Sports.

One of the main hitches in a deal being done with Paramount appears to be concerns about the reliability of the streaming app service, which has received complaints about its performance from A-League soccer fans.

Paramount and Ten are promising new technology, but at this point that remains untested.

However, reach is the other concern from CA executives about partnering with Paramount and Ten.

Channel 7 and Channel 9 are the leading free-to-air networks by a long way, compared to Channel 10 which numbers show is in danger of dropping below a 20 per cent ratings share.

Cricket Australia know that Nine and Seven are proven producers of top quality sport as the free-to-air broadcasters of the NRL and AFL respectively. In comparison, Ten has the A-League and Melbourne Cup horse racing which have dropped audiences year on year at an alarming rate.

As a streaming service, the only sports fans attached to Paramount as it stands are soccer supporters and from an A-League perspective those numbers haven’t reached the targets hoped when the deal was signed.

Fox Sports and Kayo on the other hand have a reputation as sports leaders, and have subscribers already locked in from the worlds of NRL, AFL and cricket, as the existing pay-per-view partner of Cricket Australia.

Channel 9 was the 40-year home of cricket from the World Series revolution, but a return to the network after five years on Seven would be extraordinary given Nine has re-committed to the Australian Open Tennis rights over summer.

Nine have committed upwards of $100 million a summer on the tennis so the idea of squeezing in Australia’s biggest summer sport in cricket as well is a fascinating concept.

To partner with Nine would mean Cricket Australia would have to be comfortable with the Australian Open being directly promoted against cricket season.

If Nine was to score Big Bash games Cricket Australia may need to be comfortable with games being broadcast on GEM, due to the fact the Australian Open and other lead-up tournaments will be on Nine’s main channel.

Fox Sports share a good working relationship with Channel 7 given their association with the AFL rights, however, Fox have shared the NRL broadcasting duties with Nine for many years.

There could be complications with how Nine, Fox Sports and News Corp could come to an arrangement given the competing interests of Stan, Kayo and their respective newspaper groups.

Following Kerry Packer’s death in 2005, the narrative changed on TV rights after Nine had held them for several decades.

Cricket Australia from that point welcomed rival bidders and as time went on the TV rights became more of a commercial transaction than a love affair from Nine’s point of view.

By the end, cricket and Nine were like a loveless marriage and Nine was one of the first networks eliminated in the last rights negotiations back in 2018.

Nine trumpeted the claiming of the Australian Open rights for the amount of money they would save on production.

Cricket Australia have indicated they would like to have a deal done by Christmas, but are not committed to a deadline.

 
MatthewB said:
aslong as it still is on Fox/Kayo, dont care which FTA gets it
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'Nine would likely have rights to Test matches, and Foxtel some or most of the Big Bash and limited-overs international games.

Complicating discussions is Nine’s keenness to involve its Stan streaming business if it were to gain rights.

It would also want to stream games via its 9Now digital service.

Another potential complication is Nine doubling down on tennis when it clinched a $500m cash and contra extension with Tennis Australia in November. Nine has to show the Australian Open on its main channel over two weeks each January, and lead-in tournaments held earlier in the summer.'
 
brucetiki said:
I guess it comes down to what would be worse - matches on Gem or matches on Paramount+
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If C10 wins the rights, the majority of matches will end up on 10. They are desperate for a sport to anchor their main channel and support the rest of their programming. Their last bid included putting just about everything on FTA, infusing women’s cricket and the Shield final.
 
JackOutback said:
If C10 wins the rights, the majority of matches will end up on 10. They are desperate for a sport to anchor their main channel and support the rest of their programming. Their last bid included putting just about everything on FTA, infusing women’s cricket and the Shield final.
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Where are the ratings that underwrite the value ($s paid) & how much/what reduces the value to the bidders ?
 
JackOutback said:
If C10 wins the rights, the majority of matches will end up on 10. They are desperate for a sport to anchor their main channel and support the rest of their programming. Their last bid included putting just about everything on FTA, infusing women’s cricket and the Shield final.
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At what time though?

We don't want a situation where 10 will say, 'We'll put the Shield final on the main channel', but air it overnight on delay (ala what they did with the NBL a decade ago).
 

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Australian Cricket Broadcast Rights 2018 - 2023

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