Roast Gold Coast name and mascot: They got it right (for now)

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Are you kidding? I was talking about marketing an AFL club in a place like the Gold Coast.

How did this become about the Melbourne Storm?

You said a winning culture is all that is necessary to win over fans. That principle doesn't seem to be ringing true when it is put under scrutiny.

There are some ignorant people who seem to think rugby league fans will be more receptive to Australian football than Australian football fans are to rugby league. Sigh! so the cycle of failure seen by the AFL in the northern states is destined to continue.
 
so the cycle of failure seen by the AFL in the northern states is destined to continue.

So you are saying the Sydney Swans and the Brisbane Lions are a failure .

Look just say you don't like these teams and PO because you just make yourself look like an idiot when you get drawn into making blantly ludicrous statements.
 

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Initially I sided with you on this; being negative, thinking that they've shot themselves in the foot, but they've taken a gamble, made some I think good decisions (colours and no nickname decision when there was never an overwhelming name candidate [if Marlins was 91% on the GC Bulletin, why was it only 55% on the GC17 site?]) and I think that come 2011, the GCFC will be well placed to suceed in their first AFL season.

Admittedly, the Bulletin may not have been one supporter/one vote, but the GC17 site definitely was. Even at 55%, the GC17 bid team lacked the balls, as does Gary Clifford, to opt for the clear majority winner of Marlins. Apparently Vlad didn't approve.

As for our right to criticise heavily, please visit the GC17 site. Look under 'Ambassadors' and you will find that Roger Merrett (former BBears player and captain on GC) clearly is alarmed at the lack of nickname and choice of mascot.

If Titans were named after a 28% winning vote, then how the hell did Marlins miss out with 55% ????????????

As for the colours, no matter which way they go with their combinations or proportions, the GC colours will clash with another team or even their away strip. The predominant light blue (of GC Titans and Blaze) will clash with Kangaroos and Bulldogs. Red and gold clashes with Crows.

Marketing and merchandising are very important to any club. The Sept 4 announcement gave nought to either concept. We all knew the official name would be GCFC , the same as Freo is FFC, that wasn't a surprise.

A logo that looks mostly red and white is an invasion of Swans distinctive colours. Lastly , what is the point of conducting a GC17 poll survey and vote if its published findings are trashed by the same body? You guessed it, GC17 gets trashed. And quite deservedly so.
 
As for the colours, no matter which way they go with their combinations or proportions, the GC colours will clash with another team or even their away strip. The predominant light blue (of GC Titans and Blaze) will clash with Kangaroos and Bulldogs. Red and gold clashes with Crows.

I disagree . There is nothing stopping them having a plain gold jumper with the GC logo . No clashes .

Has anybody noticed Carlton has a pain blue jumper with a monogram
with no mascot and no imaginative nickname .They're bound to fail .
:cool:
 
I disagree . There is nothing stopping them having a plain gold jumper with the GC logo . No clashes .

Has anybody noticed Carlton has a pain blue jumper with a monogram
with no mascot and no imaginative nickname .They're bound to fail .
:cool:

Lord, we can only hope they go with a plain gold strip and avoid all clashes (Hawks ? Tigers away strip?). The sticking to Titans colours though seems to be a sticking point of GC identity. If gold is the predominant colour of the jersey, you'd think that would be reflected even at this stage by the logo, which is predominantly red, and a little bit gold/yellow. Swans are predominantly red! As is Crows away strip.

My point about the GC colours and logo, is that no matter which way they go now re their jersey, they will clash with at least two other teams H and A jersey.

Its a conundrum which was completely avoidable, and will stand the test of time, as one of sporting Australia's worst marketing strategies.

By the way, I want this club to succeed, but GC17 have parked it into a corner, which smells of RELOCATION.
 
Well maybe they will one day have a nickname, but that Mascot is just one of the worst Mascots I have ever seen, ......

.....If it was me I would name the club Gold Coast Guards ......

Personally I would prefer Gold Coast Chargers or something...


1. What do you think the mascot would look like if they were called the Guards?

2. Gold Coast Chargers? Umm, you mean like the 3rd (or 4th?) failed attempt at a Gold Coast based national Rugby League team?

Nah, good calls, really.
 
Most intelligent comment I've seen for ages. Can you post any likely meter maid jerseys for us ????

Here are a couple of 17YO draftees:

meter%20maid.jpg


and members of the squad training on the beach:
607881449_515e8c6d05.jpg


What do you think?
 
My point about the GC colours and logo, is that no matter which way they go now re their jersey, they will clash with at least two other teams H and A jersey.
Its a conundrum which was completely avoidable, and will stand the test of time, as one of sporting Australia's worst marketing strategies.

Spot-on! If the GC17 group actually looked at their own website's 'have your say' fan suggestion section, it would have been avoided. Do they actually have a Marketing Strategy? If so, burn it - if not, get one!

[/quote]By the way, I want this club to succeed, but GC17 have parked it into a corner, which smells of RELOCATION.[/quote]

So do I, as I'm a local, but I think it's too late for relocation. If the obvious relocation-bound club (NM) refused, then so will others.
 
As for the colours, no matter which way they go with their combinations or proportions, the GC colours will clash with another team or even their away strip.

Marketing and merchandising are very important to any club. The Sept 4 announcement gave nought to either concept.

A logo that looks mostly red and white is an invasion of Swans distinctive colours. Lastly , what is the point of conducting a GC17 poll survey and vote if its published findings are trashed by the same body? You guessed it, GC17 gets trashed. And quite deservedly so.

Exactly! All those who went to the trouble to post excellent non-clash colours & guernseys, marketable mascot names and entered polls have been given 'the bird' - big time. GC17 deserve all the flac they're getting.
 

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Exactly! All those who went to the trouble to post excellent non-clash colours & guernseys, marketable mascot names and entered polls have been given 'the bird' - big time. GC17 deserve all the flac they're getting.

We are brothers (up) in arms, and cannot be the only BF posters miffed by this muffed opportunity. Speaking of muff, Carna your meter maid post is truly uplifting and inspiring. I can see now a gold top, blue shorts and red socks working a treat. Might look a bit like the Fitzroy strip though :rolleyes:
 
If GC have red socks, then the possible relocating/merger team could be Melbourne, in years past known as the Redlegs. They've been asking BLions for extra 'home' games up here - why???

It would also explain why Demons dropped their logo. [I know this is mischevious, but if you leave the door ajar........]
 
By exclusively calling yourself the 'Gold Coast Football Club' you do two things. First, you claim ownership of the word 'football'. You present yourself in a way that makes you the footy team on the Coast.

Second, you're telling the locals that this club is all about you and your city. Whereas the NRL is about the Titans, the NBL is about the Blaze and soccer is about GC United, the AFL is all about the Gold Coast. It is the true Gold Coast team.

TRUCKASAURUS, this makes me laugh.... why do melbournians believe it has to one or the other. I was born a parramatta eels suporter, but when the SMFC ventured our way in '82 I became a loyal swans member/supporter as well (missing very few games and travelling to most of their away games as well), i might add that I make an effort to go the warratahs games as well. Believe me when I say I dont get confused, I know when I am watching nrl, rl and afl, just because the swans are the only team i support with football in their name doesn't mean that i dont class the other two codes as football as well.

So your point of the GCFC being the true team for that area is ridiculous, people will only go and support if they enjoy afl. Remember you are heading into nrl country, so associating the afl with titans by way of club colours is a clever idea. I think it would develop community passion and spirit for the area not just a football code. Maybe substitute the yellow for orange as a way distinguishing it apart from the eagles.

The CG17 definately needs a good marketing manager because if they really believe that a "lifeguard" is going to cut it they are sadly mistaken. I mean a swan is bad enough but we inherited it (why do you think we use the term "bloods" so often). They are starting fresh so surely they can come up something a little better.

I would also like to add while the afl community likes to bag the poor support and poor attendance for the swans it might help if they did a little better with their marketing and promotion. For example my parramatta eels membership for 2009 already taken care of, as is next year's draw. All the team websites are ready, raring to go for the 2009 season where the swans one wont change much until next year (excluding a few posts about trades and the like). Just something to consider when trying to launch afl teams in nrl heartlands (queensland and western sydney)
 
Yep, it's a bold move on the part of the GC17 team.

Of course, the nay-sayers will pop up and take pot shots at such a move but these are mostly ppl who won't support the new club and/or who don't live in the area and maybe can't think beyond the lateral.
 
Just a few things here...

By exclusively calling yourself the 'Gold Coast Football Club' you do two things. First, you claim ownership of the word 'football'. You present yourself in a way that makes you the footy team on the Coast.

I find it interesting that the AFL cops a bagging here for 'claim(ing) ownership of the word football', yet in your books, soccer gets off scot free for the very same 'crime'. :rolleyes:

Second, you're telling the locals that this club is all about you and your city. Whereas the NRL is about the Titans, the NBL is about the Blaze and soccer is about GC United, the AFL is all about the Gold Coast. It is the true Gold Coast team.

This is how the famous Australian football clubs originally developed; taking ownership of where they're from.
 
Im a gold coaster, and was very excited about the new club, but without a nickname or a decent logo im kind just off it now. i just think it's an appauling decision,they have treated the gc community like idiots. why ask for everyones opinion if u have no intention of doing what the majority wants:confused: the logo just looks dull and boring, And why is a lifesaver mascot unique to the coast?? go to any coastal area in australia and they have lifesavers:thumbsdown:
 
GO THE FOOTBALL CLUB!!!!

haha sorry, couldnt help but have cheap dig!!!

but really in the end, we all hope footy is the winner!!! just never thought you'd be able to barrack for footy!
 
Exclusive??!! They are ALL called Gold Coast - what distinguishes them is there nickname - Titans, Breakers, Blaze, United



No - selling is about merchandise : kids wearing caps & T-shirts. No child is going to buy that ridiculous 'logo' with GC on it (for obvious reasons, 'GC' is all over the place up here) - they want a shark or a marlin. And let's be honest & practical, any young boy wearing a T-shirt with Gaylord the Lifeguard on it is cruisin' for a bruisin' (no, I'm not homophobic, but young boys are!!!).



The ridicule, embarrassment and 98% negative response shows they are not selling anything. They are not doing their job.



The Sharks was THE CLEAR early favourite - so GC17 said no! Then the Marlins had an approval rating of 91.1% in the GC Bulletin poll. These were standouts!!



So that means that kids hate the Tigers, Demons, Lions ... does it?



Yes, that's why he's looking at the ball as though he'd never touch such a gauche object and why his more popular name is Gaylord!



We are giving it (deserved) flak because we love the game and want our new local AFL to be less of an embarrassment.
Did you see Hutchie's live cross on the Footy Show? Being professional, he had the 'GC' logo (that looks red & white from any distance) in camera frame just over his right shoulder. However, as nobody their had the common sense to take advantage of this promotion to about 1 million viewers nation-wide, they allowed people in the backround to just stand in front of logo, completely blocking it from view. Amateurs!

I'm sorry to be so negative to your blog, but contructive criticism is badly require as is a decent Marketing Manager for GC17.:cool:

Bravo!!! Finally hear from someone that gets it! I'm not from Bay 13 and consider myself an average Gold Coaster. And I want a footy team that my family and I can get behind like I did as a child. Granted the whole merchanise thing can be bit naff but that what is so great about it. When I watch the Bombers play I wear the red and black scarf and hat and scream 'Go Bombers' with my tribe when normally I wear a suit to work. There is a real risk in being too clever about it. There is over a hundred years of tradition that shouldn't be ignored. For the sake of capturing a vast potential fan base, give us a name that we can talk about now and keep the momentum going. Sorry but GCFC sounds like a soccer team. And the huge anticlimax that happened on the footy show GC launch was embarrassing. Very GC is for the tourist campaign and they shouldn't get a free ride on the the back of our AFL bid.

To some it may not be a big deal and certainly, though frustrating, I will remain a supporter. The problem is that we are NRL country. We need to break onto to market Loud and Proud and capture the rugby fence sitters and imigrants and get them excited about what is ultimately the best game on the planet. We all know we will need them for membership numbers. There is no place for the white shoe brigade here. Please send us Sheedy, Barassi... even Matthews, to teach these guys that the fans are the heart of AFL.
 
Im a gold coaster, and was very excited about the new club, but without a nickname or a decent logo im kind just off it now. i just think it's an appauling decision,they have treated the gc community like idiots. why ask for everyones opinion if u have no intention of doing what the majority wants:confused: the logo just looks dull and boring, And why is a lifesaver mascot unique to the coast?? go to any coastal area in australia and they have lifesavers:thumbsdown:

Couldn't agree more!
 
This debate about having a respectable nickname and mascot in order to sell the club to the people on the Gold Coast will be laughable when they make their debut with all those high draft picks, uncontracted players and zone selections.

They will be an instant power, probably for the first 8 to 10 years and there is nothing more attractive and easier to sell than winning.

While the Titans, Blaze, United etc. will be battling it out with mid-table finishes (or worse) and all desperately trying to maintain their market share the Gold Coast Football Club will be winning flags and fans with relative ease.

You can call them anything you like, as long as they win people will support them, and if they become a dynasty, as looks like happening, then they will easily assume the mantle of the premier sporting club on the coast.

If people only support winning teams then how do you explain the crowds at the MCG when Melbourne or even my beloved Essendon turn up to play? Okay they may not fill the stadium but the people that go are loyal to the club. So how do you build loyalty to a club that has never played a game? Sell 'ownership'. Our team...our very own Gold Coast team. I concede that their success will determine membership numbers, that is the same for every club.

The resposibilty is the hand of the marketing team, sadly they have stumbled at the blocks but I hold hope that they listen to the rumblings in the community and change strategy quickly.

Carn 'The Suns!' The Suns of the Gold Coast.
 

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Roast Gold Coast name and mascot: They got it right (for now)

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