They don’t make football boots anyway and their runners aren’t really high performance so don’t think our players will be forced to wear their shoes or anything, they are just a shoe company that happens to be our sponsor be no different to being sponsored by RM Williams or Blundstone or something. Besides their shoes aren’t even cheap anymore and they are very popular with nurses and old people for their therapeutic value .Joel Embiid isn’t French. Both Kane and Embiid have global marketability our sport could only dream of - but sure, sneer at the fact a growing sporting brand wants to be part of our club.
‘But ThEiR ShOeS are UgLy’ - yeah, Nike make some absolutely god awful shoes in my opinion, doesn’t stop me living AF1s and Dunks and buying them.
And if you think athletes spruiking a product doesn’t change hearts and minds - have a look at Nike’s market position before and after they got on Michael Jordan from the start.