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Fancy being an actor & paid for one days work, having your body scanned .....and then losing the rights & income from that scanned image in perpetuity
Fancy signing a contract agreeing to do that.
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Fancy being an actor & paid for one days work, having your body scanned .....and then losing the rights & income from that scanned image in perpetuity
The contracts are not that specific and until very very recently there was absolutely no reason to think someone would actually do that. Generally the use of likeness was for promos and stuff.
Yes it has and no they did not get to decide on their likeness being used… did you read any of the thread before commenting?
I gave the example of Devon Sawa a few pages back. There have been others.
The hypothetical has happened
It's actually a perfectly reasonable comparison to make, and shows a good example of how tech has in the past impacted labour and productivity, similar to what you'll see in academic papers on the topic. Calm down.because your first post was comparing artists to farm hands
I think you're misunderstanding the situation .....no-one is talking about stopping the progress AI represents ......you can't stop invention & technological advances ......gee, even the Internet hasn't been regulatedIt's actually a perfectly reasonable comparison to make, and shows a good example of how tech has in the past impacted labour and productivity, similar to what you'll see in academic papers on the topic. Calm down.
HOWEVER, the problem that AI is presents is that it seems to have very quickly reached a point where it it can be a very dangerous, large scale replacing technology, not just one that enables increased productivity on the whole, allowing for new jobs for those who gain the skills required in the long run. Rather it could be the type of one that leaves many, many people out of work quickly, their skills redundant, and then also may prevent any industries opening up to accommodate those workers to apply themselves in different areas, because we'd have AI that can handle those new needs, and so on. It's why you've got some of the early key figures in AI development now stepping away from things, speaking out against it, worried that it's all gotten out of hand.
Personally, I don't have an opinion of AI's potential impacts that I feel are worth sharing. I've read stuff by people much smarter than me who see it is as the end of the world, others who feel that the impacts won't be that bad and more on level with what we've seen in the past (eg Industrial Revolution). But pretty much everyone seems to acknowledge that AI has the potential to be end up being bad for society on the whole.
It is in a way both good and bad that actors are the first ones who are really putting the spotlight on AI. Them doing so means that people pretty much have it shoved down their throats, but it also means that people may just roll their eyes at the famous people complaining and ignore the larger issue that this deals with. It'll be interesting to see how it plays out, and may give us some insight into what the next decade has in store for 99% of us.
No I understand the situation. But the thread has ventured into general AI chat and its relation to the film biz, which is why I wrote what I wrote. Sorry for joining you guys in looking at it in a broader context, I guess?I think you're misunderstanding the situation .....no-one is talking about stopping the progress AI represents ......you can't stop invention & technological advances ......gee, even the Internet hasn't been regulated
All the Actors are wanting is fair compensation for the use of their images .....royalties ....which every owner of IP already gets
It's just an extension ......Book, Novels, Journalists, rightfully are seeking the same compensation .....because AI has to get their database from someone who has written the piece
because you cannot value art like other servicesWhat is the benefit of a system paying residuals over one that pays up front for the day's work? I know the creative accounting of hollywood likes to muddy the figures on profits for their content which would make back end cuts of the profits a bit disputed - so I would have thought it more prudent for performers and producers to be compensated at the start?
Or is the industry so strapped for cash that projects don't get paid if people are paid what they are worth up front?
Is it just an antiquated system trying to make passive income out of something that could be sold by the owners over and over and over again?
its a profit sharing mechanism
oh yeah I forgot who I was talking toThat would explain why their productions are set up like a business, but it does make for a messier system.
Why can't a contribution to a production be valued adequately at the start of a project, since the work is being done they should be paid for that - then whether the production is successful or not determines whether the person taking the financial risk (the people not getting paid their full value up front) get the scaled rewards for that success, multiplied by the risk?
Obviously the producing partners can assume some of that risk to see potentially more money at the back end.
I don't think there is any difference in our position regarding likeness rights though.
oh yeah I forgot who I was talking to
why don't the financiers make all the profit off the artists work
the studios would love you
I, however, have literally zero interest in continuing this conversation so won't
Yeah, you know the system if rigged if one of the stars of Breaking Bad doesn't get residuals from Netflix
this has existed longer than streaming as an issueEric Kripke said the same, that he gets no residuals from Supernatural, which he created, despite it regularly being in the top 10 on Netflix. He said he wasn't having a whinge because he's been rewarded well, but if he's not getting anything, then the writers definitely aren't.
Is it simply the case that residuals only apply to broadcast TV, so studios keep all the profits from selling to a streaming service?
I'm familiar with network TV and movie studios using creative accounting to avoid paying (Return of the Jedi, for example, has 'never turned a profit' despite making $475m on a $32.5m budget) but wasn't familiar with the streaming model. The bolded adds some insight, but I'd like to know the argument for how the creator of Supernatural gets no money despite it being regularly among Netflix's most watched. Does all the money simply go to the studio that sells it to Netflix at this point until a new deal is signed?this has existed longer than streaming as an issue
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basically with how the residuals work its in the studios best interest to creatively account away any profit so they can keep more money in house
streaming is just the latest frontier and with how its changed working and pay conditions has brought this to a head in a wider way
for example for the first 30 days of a streaming platform they don't have to pay for views like they do afterwards
so binging works in their favor if its up front
its also why a lot of shows have gone back to releasing weekly or smaller blocks, so that more people get through the episode in the first 30 days
netflix would say they make no profit off it and therefore don't have to pay residuals, that they show it at a loss and keep paying for the rights to do so for some reasonI'm familiar with network TV and movie studios using creative accounting to avoid paying (Return of the Jedi, for example, has 'never turned a profit' despite making $475m on a $32.5m budget) but wasn't familiar with the streaming model. The bolded adds some insight, but I'd like to know the argument for how the creator of Supernatural gets no money despite it being regularly among Netflix's most watched. Does all the money simply go to the studio that sells it to Netflix at this point until a new deal is signed?
Isn't the deal between the talent and the entity selling the license to show the IP? So the profit being made is by the studio or otherwise company that sold the syndication broadcasting to netflix?netflix would say they make no profit off it and therefore don't have to pay residuals, that they show it at a loss and keep paying for the rights to do so for some reason
I suppose that could be true of some shows. Netflix paid $100m to continue showing Friends for one year some years back. Not sure how you calculate what that makes you in terms of sign-ups or whether it's a loss leader to bring people in. Netflix obviously keeping their finances murky, always spending billions each year on its own productions so its hard to assess what is profit and loss. Makes it more important to come up with a simple deal to ensure people get something.netflix would say they make no profit off it and therefore don't have to pay residuals, that they show it at a loss and keep paying for the rights to do so for some reason