I think you need to step back a bit, as we were going nowhere with Lyon.
His gameplan was taxing on players, and more importantly taxing on supporters.
The corporate sales team were finding it hard selling boxes to Freo games.
Basically, its an entertainment business, and Freo haven't entertained for a long time.
It was time, and i think a young coach with a young group is the way to go
you entertain by winning games. The WCE teams in 2007 when they were getting flogged dropped 10k from their attendances.
another example of the board thinking that money is more important than the team.
The crowd enables money which enables us to have better facilities and coach. We already have enough money.