Discussion Logo Discussion Thread

[RedmanWasHere]

This is one that you really need to see the entire identity system to get a feel for it. This level of simplicity is very hard to achieve. Pentagram know what they're doing.

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

 

[jumperfan]

Have we covered the ABC news style overhaul in here yet?

I think I prefer the previous more formal style - it feels a bit ‘bubbly’ now.

Agreed, I reckon it’s a massive downgrade. The old one looked and sounded much more appropriate.