The American-style giant bird’s head trend needs to go (Baltimore Ravens, Phili Eagles etc.) I’d like to see Hawthorn re-embrace their old Hawk on a football motif (although people see that and think Tottenham Hotspur).
The crows have so much potential with three strong colours and the crow moniker. Their current logo has long been my least favourite (even lower than Gold Coast!)
I had similar thoughts on Adelaide and the bird head. Made these (sorry for the quality, using screen caps as on phone)