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Ajax old and new:

AFC Ajax - Wikipedia
View attachment 2167904
More like New then Old.
The 'new' 2025 logo is actually the old logo BEFORE the one on the left. Quirky
 

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It's shit like this that gives us in the branding game a bad reputation.
What utter tripe.


No idea what kind of strategy has led to this. I can get a reposition to pivot towards a different target demographic but this seems pretty niche, confusing (because it looks like a fashion brand) and just pretty damn uninspiring.
 
No idea what kind of strategy has led to this. I can get a reposition to pivot towards a different target demographic but this seems pretty niche, confusing (because it looks like a fashion brand) and just pretty damn uninspiring.

It reminds me a bit of the Twisties ads from the 80s. Just random and bizarre.
 

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