Discussion Logo Discussion Thread

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Rugby World Cup 2027 logo revealed...
What was WR thinking... This whole new branding strategy deserves a red card for a deliberate knock on.
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Something kinda country club about it.
I don't mind it tbh. I think it's kind of the design standard right now for tournaments to opt for understated logos.
 

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I am surprised this was not put in here yet, but at least one club knows how to get a rebrand right


It's good but the shark is a little too cartoony for my liking, there's an opportunity to refine that still with an illustrator, but the type is pretty good.
 

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View attachment 2190441
I am surprised this was not put in here yet, but at least one club knows how to get a rebrand right
Appreciate the love as I worked on this one!

The shark logo is pretty iconic so basically just cleaned the line work up and added a new font.

Previously they had crillee so wanted something similar but a bit crisper and more contemporary.
 

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Discussion Logo Discussion Thread

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