News New Crows Logo

[From The Pocket]

I wonder if they’ll be using the new logo in the SANFL as well. At the very least they’ve changed the club colours so they might need to make that minor change to the shield logo. I figure changing the senior logo is the good opportunity to unify the branding like what we did in 2020.

I think part of the agreement with the SANFL was that we weren't allowed to be called the Crows (not that anyone outside of branding follows that rule). And the new logo doesn't say Crows on it. So maybe (ignore the giant crow on the logo though).

 

[El_Scorcho]

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Hawthorn did it better imo

Uh, it's an iteration on the old Crows logo, which comfortably predates this Hawthorn logo.

Swooping birds are a fairly well worn logo trope.

 

[El_Scorcho]

I think it looks fine on a white background. Not great but good enough.

On a blue background with the yellow outline though it looks bad.

 

[Burtonsgottago]

I don’t really get this comparison. It’s a completely different graphic style and the pose isn’t exactly unique. I mean there’s only so many ways you can draw a flying bird and Hawthorn didn’t invent the wheel here anyway. West Torrens for example were using swooping eagle graphics in the 1950s.

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Ah, the real Eagles

 

[Nickimus Rex]

Uh, it's an iteration on the old Crows logo, which comfortably predates this Hawthorn logo.

Swooping birds are a fairly well worn logo trope.

Both are minimalist "bird of prey attacking" themes despite the crow (or raven) not being a bird of prey, both are angular and streamlined and oversimplified minimalist features, both are dynamic poses in motion, in the same angle (previous angles were quite different).

I am aware that this could be considered an adaptation of the old one, but it didn't really need adapting, people loved it being on the kit!

I dunno, feel like they just went "this works".

#bringback90scrom

 

[cannavo]

It's ever so slowly growing on me, but at least this boards masterpiece won't be reduced to this

Spoiler: Trigger Warning

 

[From The Pocket]

i know this is for the suns but the crows logo looks like a logo for a cyber security company (mods move this to crows chat if you want)

Yeah there's a reason for that.

 

[bammac]

I think that the Crows were able to extract every cent of value when they selected Fiverr designer Shamin of "Your logo in five days" fame.

$8 of value here at least.

 

[memes_about_carlton]

Probs not the right place to post but here is the redesign for Adelaide I did a while back. (Based off Luc Scamanski)