errant bounce
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Man this is maybe the best example of a modern redo I've seen. this is really well done.
News Essendon exploring logo change
- Thread starter TimothyJ23
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- Oct 27, 2016
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Thanks, it really doesn't take much. I usually prefer more creativity when it comes to rebrands, but I can't see how you could improve the current Essendon logo besides upgrading the wordmark and colours.
- Sep 28, 2016
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Spend more time with on field issues you idiots in management.
- Sep 28, 2016
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Maybe a Kamakasie emblem would be more suitable for our present situation.
I have heard from pretty reliable sources that Essendon is going to be bringing in a new logo for the 2026 season
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Kamikaze - Wikipedia
Sam Hall
Senior List
Essendon are the only club that haven’t changed their logo in my lifetime. Something about them changing sucks. My childhood is officially over
DAT8
Debutant
My logo concept I put together when I first heard that Essendon was considering a rebrand
- Mar 30, 2014
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So many of these are elite. I never liked our oval logo, though
Mero
Norm Smith Medallist
Time to update and re-visit this
Logos became officially licensed in 1976.
Prior to that clubs various versions of unofficial logos.
The logos adopted in 1976 for many clubs were Scanlen's Footy card logos.
Logos became officially licensed in 1976.
Prior to that clubs various versions of unofficial logos.
The logos adopted in 1976 for many clubs were Scanlen's Footy card logos.
Andonis1997
Sporting masochist
(Just quickly Mero, the Crows logo on a white background has this application, no yellow outline)
jdBombers3598
JAMES98
- Mar 25, 2017
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I just listened to Don the stat with dave barham and he said there wont be a new logo in 2026. Its pretty low down on our list of priorities
- Sep 30, 2015
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They'd mess it up if they changed it, Crows and Gold Coast's new logos are abominable. St Kilda's new logo is a downgrade, too. Not sure who's designing these new logos, they're pretty bad, maybe corporate board rooms are dictating that?
jdBombers3598
JAMES98
- Mar 25, 2017
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Agree, most current ones are a downgrade. I dont think we need a new one but were the only club who hasnt changed this century so I expect it to happen soon
CURVE
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Isn't the bomber heading in the wrong direction, shouldn't it be plummeting to earth.
Sorry, I couldn't help myself.
As much as I hate Essendon, I think they would make an excellent logo. Well done.
CURVE
Formally DEVO
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That's an amazing little timeline you have developed.
I still think the North logo from the late 80's and 90's is the perfect logo for us, I wish we never changed it, even if the shield looks a little dated these days. And it's the basis of our Bounding Kangaroo jersey which has become an iconic jersey for us.
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So Essendon are the only club in the last 25+ years that hasn't changed their logo?
Club is tight on cash at the moment, I reckon we'll rebrand when/if we win a final.
errant bounce
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Clubs always have a terrible knack of changing logos.
They always seem so close to doing it, then win a flag, and continue on with the current version.
Or they bring a new one in 'as a new era starts' and they sink down the ladder.
They can never quite nail it.
There is a slight enough correlation between rebrands and finals runs in the last 15 years that I half wonder if there is something there:
Hawks and Cats new logos in 08 and meet in the grand final
Crows rebrand in 2010 make a prelim in 2012
Freo rebrand in 2011 and make the GF in 2013
Doggies new logo in 2015 and win the flag in 2016
Dees rebrand in 2016 and make prelim in 2018
Pies change logo in 2018 and make grand final
Eagles rebrand in 2018 and win the flag
Port new logo in 2020 and make prelim
Swans new logo in 2021 and make gf in ‘22.
Obviously all of those have way more context beyond just changing the logo, but I think it goes to show that rebrands often happen at strategic times. Essendon believes the only thing standing between them and being the most lucrative club in Australia is winning finals, I reckon they’ll waste no time putting resources into the brand if success seems close, but right now they’re scared as hell of pissing off the fans and don’t really have any cash to spare.
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- Mar 28, 2010
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The Bombershop seems to have a lot of merchandise that isn't selling. If only there was a way to fix that.....
Cody_
♛
- Aug 25, 2014
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Yeh win a final.
- Mar 28, 2010
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That and changing the logo would make merchandise fly out the window.
