News New Hyundai A-League logo

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Its not terrible. Certainly better/cleaner than the incumbent one. But they've missed a golden opportunity to actually put in in some sort of shield. Its going to get lost among patterns, or be cut into an awkward border again, which was a major flaw previously.
 

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Interestingly, the logo is going to be used in club colours

http://www.melbournevictory.com.au/...-w-league-y-league/1sodzmbu1t1d517hkhutwd87ip

For the first time in Australian sport, a league brand will become fluid and take on the colours of competing clubs, with all three brands to assume the colour palette of clubs when utilised in club marketing and collateral.

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"The logo design is inspired by football’s three outstanding features – atmosphere, diversity and unity,” Mr Gallop said.
Someone just took a Year 12 Essay writing course by the looks of it
 

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Full colour suite. Melbourne City and Sydney FC are the same except for the A-League text.

EDIT: Actually there is a very subtle difference in the sky blue colour.

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The media release for this says that this is the first time in Australian sport that a league logo is "fluid" (lol) allowing it to be used in any colour scheme. It's pretty cool to see something being used on a kit (recoloured league logo) that we've all been doing here for ages.

RIP Sydney's orange, too.
 
I really hope the logo isn't still kept on the front breast.

Please move it to the sleeve! Now is the perfect time
But that ruins the opportunity for more sponsors. All about $$$.
RIP Sydney's orange, too.
They've missed the perfect opportunity to go back to that scheme.
 

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News New Hyundai A-League logo

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