News New Jumpers For 2025

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Probably too early to look to 2026, but what clubs are up for renewal?
Adelaide-O'Neills: 2025
Brisbane-NB: 2026
Carlton-Puma: 2029
Collingwood-Nike: ?
Essendon-Puma: 2028
Freo-Sekem: 2027
Geelong-Cotton On: ?
GC-NB: 2027
GWS-NB: 2029

Hawthorn-ISC/UA: 2028
Melbourne-NB: 2026
North-Puma: rumoured 2025
Port-Macron: 2028
Richmond-Puma: 2026
StK-NB: ?
Sydney-Nike: ?
WC-NB:
2025
WB-Asics: 2026
 

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Adelaide-O'Neills: 2025
Brisbane-NB: 2026
Carlton-Puma: 2029
Collingwood-Nike: ?
Essendon-Puma: 2028
Freo-Sekem: 2027
Geelong-Cotton On: ?
GC-NB: 2027
GWS-NB: 2029

Hawthorn-ISC/UA: 2028
Melbourne-NB: 2026
North-Puma: rumoured 2025
Port-Macron: 2028
Richmond-Puma: 2026
StK-NB: ?
Sydney-Nike: ?
WC-NB:
2025
WB-Asics: 2026
For Collingwood I heard 2026/2027 but not sure how accurate that info is. Nike have been terrible since day one so I’d be surprised if this current deal continues past 2025…

It’s near February and the Pies are still waiting on 2025 training gear, meanwhile Sydney already had received theirs a month ago lol.

I’ve noticed players wearing different numbers because their own isn’t available, even Perryman’s 12 was torn off his jumper and isn’t able to wear anything else, also some jumpers are ripped open at the sides. Nike are just a big mess. It’s a really poor look.
 
Not the brand sponsor no


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Not the brand sponsor no


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44aff606f237ec8a5ef4c13f96267ab3.jpg


This is the new sponsor that will appear on the MFC jumpers. Not sure is this logo or the name

Grill’d


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For Collingwood I heard 2026/2027 but not sure how accurate that info is. Nike have been terrible since day one so I’d be surprised if this current deal continues past 2025…

It’s near February and the Pies are still waiting on 2025 training gear, meanwhile Sydney already had received theirs a month ago lol.

I’ve noticed players wearing different numbers because their own isn’t available, even Perryman’s 12 was torn off his jumper and isn’t able to wear anything else, also some jumpers are ripped open at the sides. Nike are just a big mess. It’s a really poor look.
If the money is good, can see them sticking even with the shit lead times that they have been getting.

I can see ua picking them up as a marquee
 

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We all hate sternum sponsors but the biggest issue is they're clearly cheap and fairly prominent so we're getting all these shitty looking companies taking it up as an option.
It started in 2019 with St Kilda, then in 2020 with Gold Coast. both clubs are the least financially stable and by selling off the Neckline for sponsorship provides the with a bit of extra money. In 2023 Melbourne, Hawthorn, Brisbane and West Coast all sold the neckline for sponsorship and in Round 21 Fremantle followed suit. With GWS signing a neckline sponsor that means 8 of the 18 teams have sold the space to other companies.
 
Collar Sponsor:
Adelaide: O'Neills
Brisbane: McDonalds
Carlton: Puma
Collingwood: Nike
Essendon: Puma
Fremantle: Host Plus
Geelong: Cotton On
Gold Coast: LXXP
Greater Western Sydney: Mirvac
Hawthorn: Sketchers
Melbourne: Grill'd
North Melbourne: Puma
Port Adelaide: Macron
Richmond: Puma
St Kilda: Chery
Sydney: Nike
West Coast: Caltex
Western: Asics

Teams with Apparel Sponsor: 10
Teams with General Sponsor: 8

New Balance Given up Placement on 6 Teams
Sekem Given up Placement on 1 Team
ISC Given Placement on 1 Team
 

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News New Jumpers For 2025

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