Im not in the know so im only guessing.Revlon would be great commercially and from a membership stand point. Would surely entice some women to follow us over other teams. I know/have known plenty of females who wouldn't know a thing about different teams, but would be fickle enough to follow a team with a cosmetics sponsor.
But Revlon have a wide range of mens goods so i doubt it would be a huge promotion of the female products, but more aimed at promoting the mens range.