News New Suns logo and guernsey leaked

[errant bounce]

****ing hell, the past logo was shithouse but the issue was how uninspired a logo on a red jumper was.

The logo is terrible – it could be an MLS team, a bank, a chain of holiday resorts. it doesn't represent an Australian Rules football team let alone the area or the club itself.

The darker red and toned down, more sandy yellow is a good move. best you can do with a colour combination so outright nasty. but that is entirely redundant when you basically replace the current shit top with a... not worse... not better logo?

Pretty funny. AFL and the people in charge of design and identity are monkeys. and I like monkeys.

 

[Scotty_222]

It’s just not a football logo..

 

[errant bounce]

The logo is just too clever by half too, a G and a C and an S all in one... it doesn't really work.

It's no Melbourne Heart.

 

[caloschwaby]

Not a fan at all, feels very very non-descript. I reckon they're making a big mistake ditching the GC element of the logo. I think I've seen several dozens of better concepts on here in all honesty. Are they trying to broaden their appeal by emphasising the nickname over the location? Never a good thing to do, especially when you want to bring in more of that local support as the only team in your city and a team that's trying to grow the sport in the area. Have some pride in that area, right?
Here's my attempt at recreating the logo:
View attachment 2163058
And when arranging it like this, here's the vibe it gave me:
View attachment 2163060

I can see they tried to do something cool, but again and again with these rebrands/new logos as of late - horrible execution. So thin and its hard to see how this could stand out from a distance.

If their idea for a new kit to take them to the next era is slapping this logo right on top - sack the board, burn down the club.

 

[Nickimus Rex]

The logo is just too clever by half too, a G and a C and an S all in one... it doesn't really work.

It's no Melbourne Heart.

I'll be honest, I can only see the S

 

[Bucking Bronco]

If that's real, then somehow it's even worse than the previous one.

Much worse.

And the previous one I believed was the worst guernsey in current day world sport, so that's wild.

 

[Bucking Bronco]

I want to kill myself

 

[Prison bar Pete]

I don't mind it (maybe because I'm an oldie and it gives me nostalgic 70s vibes).

 

[undefined]

I don't know how to interpret it. A G, an S, Saturn, a footy with sun rays on its underside?

It seems GC employed the same brainstrust behind Hawthorn's power rangers jumper. Unintelligible.

On a positive note, the colours seem an improvement.

 

[Mr Eagle]

The inverted colours do a far better job of highlighting the sun in the middle of the logo.

 

[caloschwaby]

 

[The Victorian]

 

[Lagooner]

I can see they tried to do something cool, but again and again with these rebrands/new logos as of late - horrible execution. So thin and its hard to see how this could stand out from a distance.

If their idea for a new kit to take them to the next era is slapping this logo right on top - sack the board, burn down the club.

Give it time, I reckon this new logo will grow on people. Yeah it could be a bank or a software company or whatever but once it’s been a footy club logo for a few years then that’s what people will recognise it as. If that Green Bay logo was released today it would have similar things being said about it and be given heaps of sh1t for being basic AF.

 

[Saint Mick]

Well it's very Gold Coast - makes me think of something you might see on an old surf t-shirt or out the front of a motel that was built in 1986. It's also giving me Qintex vibes which is funny given the link between Christopher Skase and Carrara. And of course Super League and Oakley. It will take some getting used to but I actually don't hate it. I'd hope the guernseys aren't just what they've got now with that slapped on the front though.

 

[Sam Hall]

Very quick one, using my template and assuming they'll opt for a design close to their current one.
View attachment 2163088
View attachment 2163096

That will grow on me. It’s not terrible

 

[Sam Hall]

Or, you know, the sun

I guess I associate the sun with having rays around it. Not just a circle

 

[SUNS]

Very quick one, using my template and assuming they'll opt for a design close to their current one.
View attachment 2163088
View attachment 2163096

Brisbane says hello

 

[Heardy_101]

View attachment 2163116

I sure hope someone wasn't paid some obscure amount to come up with this, because they clearly ripped it off.

 

[Jack Stevens]

Looks like the logo for an off-brand TV from the 80s, more of a Sorny than a Panaphonic.

 

[agiel]

Very quick one, using my template and assuming they'll opt for a design close to their current one.
View attachment 2163088
View attachment 2163096

It looks better like this, but why is the ‘sun’ circle in the middle so big? It would look far better a touch smaller.

 

[aCunningPlan]

The logo is just too clever by half too, a G and a C and an S all in one... it doesn't really work.

It's no Melbourne Heart.

That Melbourne Heart logo was honestly one of the best sporting logos in the country, absolute brilliance.

 

[errant bounce]

Looks like the logo for an off-brand TV from the 80s, more of a Sorny than a Panaphonic.

Years ago I went to a kick ons and they were rocking a Sanyo TV with a Palsonic on the verandah. sick combo.

 

[KBLT]

Brisbane says hello

I mean, Gold Coast's colours have always pretty much just been "Brisbane but brighter"

 

[Zer0]

It's a simple logo that has lots of depth.

I see a G, a C, a S, a footy, a sun, a reflection of water, a horizon.

It's a grower not a show'er

 

[richolovesgoal]

I work in marketing and I am speechless. How is that what they have come up with and landed on? You’d get something 100x better on Fiverr.