News New Suns logo leaked

[Hank93]

From Andy Munro on Instagram

 

[memes_about_carlton]

I like that. Better than the one they have now. After Robo Crom and tAIsmania, thats a relief

 

[Lucev23]

I hate it so much.

 

[Orange Paradox]

Is it me or is the yellow now a more softer gold colour?

 

[Nickimus Rex]

It's pretty awful lol

 

[____]

Weirdly enough I don't hate that as much as I thought I would, but my expectations were very low.

 

[Boyohboywowwee]

That’s arguably the worst thing I’ve ever seen

 

[jumperfan]

Is it me or is the yellow now a more softer gold colour?

Definitely looks like that. Can't say I think it's an improvement.

The logo itself just looks like a featureless oval to me.

 

[Fizzler]

Not a fan at all, feels very very non-descript. I reckon they're making a big mistake ditching the GC element of the logo. I think I've seen several dozens of better concepts on here in all honesty. Are they trying to broaden their appeal by emphasising the nickname over the location? Never a good thing to do, especially when you want to bring in more of that local support as the only team in your city and a team that's trying to grow the sport in the area. Have some pride in that area, right?
Here's my attempt at recreating the logo:

And when arranging it like this, here's the vibe it gave me:

 

[Supersuns]

Castrate the entire board for signing off on that

 

[NotAMagpieBogan]

the hell is that..

Incredible they’ve managed to make it more dated than their current one. It looks old but not in a fun ironic retro way. Looks like its for like a finance or software company in 1993.

 

[almuz]

This is so bad - the issue was the colours I.e. the branding, not just the logo

 

[fancyscum]

Looks more like Saturn than the Sun imo

 

[Swooping_Magpie]

i will say that new shade of gold is really nice. hopefully blue is gone from their branding completely and we see a new clash jumper with that gold as a base.

 

[Nickimus Rex]

Not a fan at all, feels very very non-descript. I reckon they're making a big mistake ditching the GC element of the logo. I think I've seen several dozens of better concepts on here in all honesty. Are they trying to broaden their appeal by emphasising the nickname over the location? Never a good thing to do, especially when you want to bring in more of that local support as the only team in your city and a team that's trying to grow the sport in the area. Have some pride in that area, right?
Here's my attempt at recreating the logo:
View attachment 2163058
And when arranging it like this, here's the vibe it gave me:
View attachment 2163060

Pfft what are ya talking about? it looks nothing like.. oh

 

[errant bounce]

****ing hell, the past logo was shithouse but the issue was how uninspired a logo on a red jumper was.

The logo is terrible – it could be an MLS team, a bank, a chain of holiday resorts. it doesn't represent an Australian Rules football team let alone the area or the club itself.

The darker red and toned down, more sandy yellow is a good move. best you can do with a colour combination so outright nasty. but that is entirely redundant when you basically replace the current shit top with a... not worse... not better logo?

Pretty funny. AFL and the people in charge of design and identity are monkeys. and I like monkeys.

 

[errant bounce]

The logo is just too clever by half too, a G and a C and an S all in one... it doesn't really work.

It's no Melbourne Heart.

 

[caloschwaby]

Not a fan at all, feels very very non-descript. I reckon they're making a big mistake ditching the GC element of the logo. I think I've seen several dozens of better concepts on here in all honesty. Are they trying to broaden their appeal by emphasising the nickname over the location? Never a good thing to do, especially when you want to bring in more of that local support as the only team in your city and a team that's trying to grow the sport in the area. Have some pride in that area, right?
Here's my attempt at recreating the logo:
View attachment 2163058
And when arranging it like this, here's the vibe it gave me:
View attachment 2163060

I can see they tried to do something cool, but again and again with these rebrands/new logos as of late - horrible execution. So thin and its hard to see how this could stand out from a distance.

If their idea for a new kit to take them to the next era is slapping this logo right on top - sack the board, burn down the club.

 

[Nickimus Rex]

The logo is just too clever by half too, a G and a C and an S all in one... it doesn't really work.

It's no Melbourne Heart.

I'll be honest, I can only see the S

 

[Bucking Bronco]

If that's real, then somehow it's even worse than the previous one.

Much worse.

And the previous one I believed was the worst guernsey in current day world sport, so that's wild.

 

[Bucking Bronco]

I want to kill myself

 

[Prison bar Pete]

I don't mind it (maybe because I'm an oldie and it gives me nostalgic 70s vibes).

 

[undefined]

I don't know how to interpret it. A G, an S, Saturn, a footy with sun rays on its underside?

It seems GC employed the same brainstrust behind Hawthorn's power rangers jumper. Unintelligible.

On a positive note, the colours seem an improvement.

 

[caloschwaby]

 

[Pappagallo]

I can see they tried to do something cool, but again and again with these rebrands/new logos as of late - horrible execution. So thin and its hard to see how this could stand out from a distance.

If their idea for a new kit to take them to the next era is slapping this logo right on top - sack the board, burn down the club.

Give it time, I reckon this new logo will grow on people. Yeah it could be a bank or a software company or whatever but once it’s been a footy club logo for a few years then that’s what people will recognise it as. If that Green Bay logo was released today it would have similar things being said about it and be given heaps of sh1t for being basic AF.