NFL Owners and Ownership Structure

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Corporate ownership may be the only way to fix certain issues with NFL teams

Posted by Mike Florio on February 3, 2022, 11:34 AM EST

The NFL consists of 32 businesses operating under Big Shield. One is a corporation. The other 31 are, basically, monarchies purchased by oligarchs.

The NFL can nudge, prod, advise these American oligarchs to do better, to do something other than what they want to do. But no one can make them do anything other than what they want to do. It’s one of the privileges of being a multi-billionaire surrounded by an army of sycophants.

The proof is in the pudding. When it comes to hiring practices, the underrepresentation of minority head coaches and General Managers is obvious. So obvious that NFL executive V.P. of football operations Troy Vincent has publicly admitted that a “double standard” exists for Black coaches, and that the system is “broken.”

It’s broken because the oligarchs will always do what they want to do, with no real accountability. They want what they want, they get what they want. Whether it’s the coach they want, the workplace environment they want, the players they want, the draft position they want. And if they don’t get what they want, they do something about it.

How can the system ever change when the league is made up of 31 emperors who have no one to tell them they possibly are riding down the street butt-naked on a horse? The system will change only if these teams operate like corporations, or actually become corporations.

The 31 non-corporations will never actually behave like corporations, because one person will always have final say over any and every issue. It makes far more sense for the teams to become corporations, publicly owned (like the Packers) and publicly traded (unlike the Packers).

A corporation has a board of directors, which can be made up of broad, diverse representatives of the community in which the team is headquartered. A corporation has layers of officers and executives. A corporation has committees to oversee matters such as hiring. A corporation will have an appropriate human resources department, so that workplace misconduct can be quickly addressed and rectified.

How would it work? One team at a time. If/when at least 24 of 32 owners decide to permit individual teams to adopt a corporate structure, a team that otherwise would be sold to another oligarch would be sold through an initial public offering of shares, which would then be bought and sold and traded, with share prices going up and down based on earnings and other factors that drive stock values every day.

It would likely take many years for all or most of the teams to become corporations. One by one, however, plenty of the teams would eventually move in that direction.

There’s another reason for corporate ownership. With the value of teams constantly increasing, it’s becoming harder and harder to find people with enough money to buy controlling interest in NFL teams. Which means that the driving factor as to the owner of a given team will be whether the person has the money to buy a team, not whether the buyer is the right person to run a team.

Think about that for a second. What makes an owner qualified to own a team other than having enough money to buy the team, or being in the right genealogical position to inherit the team from a spouse, a parent, or a sibling? How does that blind question of being in the right place at the right time with the right amount of money make someone suited and fit to own and operate an NFL team?

But by virtue of wealth, privilege, and power, oligarchs acquire teams and run them as they see fit. As a result, the Washington Commanders had an inherently toxic workplace, with no effective means to rectify the situation. As a result, the NFL’s franchise have authored a troubling history of biased employment practices when it comes to the hiring, retention, and compensation of minorities for key positions like head coach and General Manager. As a result, one team currently is the target of a claim that the oligarch in charge of it coveted the top pick in the 2020 draft badly enough to offer the former head coach $100,000 for each game he lost.

While corporations aren’t immune from bad behavior, it’s far easier for bad behavior to be quickly rectified when it happens. It’s also much easier to avoid situations where one person has full and complete power to do whatever the person wants to do, whenever the person wants to do it, however the person wants to do it.

From the Washington situation to the issues raised by Brian Flores’s racial discrimination lawsuit to the controversy sparked by Flores’s claim that he was offered $100,000 to lose games on purpose, these are the kinds of things that are less likely to happen if an oligarch isn’t running the show with impunity — and without guardrails.
 

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Is Tom Brady on track to be the primary owner of an NFL team?

Posted by Mike Florio on February 6, 2022, 1:36 PM EST

There’s plenty of talk that Peyton Manning could become part of the next ownership group of the Broncos. But Manning, alone or with his family members, doesn’t have the capital both to purchase 30 percent of an NFL team and to operate the franchise. Eventually, Manning’s top on-field nemesis may.

Freshly-retired quarterback Tom Brady gradually has been building an empire. His wife, Gisele Bundchen, has built her own. They eventually could have enough between them to buy controlling interest in a franchise. (Maybe they already do.)

Consider the contents of a Sunday item from Liam Killingstad of FrontOfficeSports.com. With $450 million in football and sponsorship earnings (pre-tax, of course), Brady has other business interests that could grow and grow and grow.

Cryptocurrency. NFTs. Clothing line. TB12. Production company. Maybe more. Maybe much more.

He’ll need more to eventually reach oligarch status. If he does, it would be interesting to see whether someone who knows the sport as well as he does would do a better job as an owner than someone who made a ton of money in some other industry and bought a football team — or someone who 23-and-me’d their way into inheriting a franchise.

One of the unspoken realities for those NFL owners who know how to properly manage a team is that they love to welcome really rich bozos into the club. The presence of poorly-run football organizations makes it a lot easier to win football games. Brady would potentially be a formidable presence, channeling his uber-competitiveness and his intimate, detailed understanding of the sport into an operation that could become as successful as the franchise with which he won six of his Super Bowls.

In other words, fans who have no choice but to accept the owners of their favorite teams perhaps should start hoping that their favorite team will be for sale right at the time Brady is ready to buy one. Plenty of fan bases could do a lot worse — and are doing a lot worse — than having someone like Brady in charge of the organization.
 

9News' Mike Klis reports that media tycoon Byron Allen is set to submit a bid to buy the Denver Broncos.​

Allen is a business and media mogul who is the head of the entertainment company Entertainment Studios. According to Allen, Roger Goodell and Robert Kraft went to him in November of 2019 and asked him to think about purchasing an NFL team. He told Bloomberg on Tuesday that he is preparing to submit a bid to purchase the Broncos.
SOURCE: Mike Klis on Twitter
Feb 8, 2022, 9:19 PM ET
 

If Stephen Ross steps out, Bruce Beal most likely steps in (and possibly Tom Brady, as a minority owner)

Posted by Mike Florio on February 17, 2022, 12:04 PM EST

With Dolphins owner Stephen Ross facing an investigation that could lead to a force sale of the team, he already has a buyer.

Bruce Beal (pictured) will be in line to take over the team, whenever Ross sells his controlling interest.

Beal, as recently explained by the South Florida Sun-Sentinel, has worked with Ross for years in his real-estate company. Beal has held the right to purchase the team since 2016.

First, Ross must decide to sell. (Two years ago, he said he wouldn’t sell the team in his lifetime.) Before he’s actually forced to sell, Ross possibly would choose to voluntarily cash out.

With the NFL investigating the claim from former Dolphins coach Brian Flores that Ross offered $100,000 for each loss in 2019 and given the sense that the contention will be corroborated, Ross arguably would be wise to walk away before the probe creates evidence that an ambitious prosecutor could then use to secure an indictment of Ross for violating the federal Sports Bribery Act.

Ultimately, it comes down to how committed Ross would be to fighting the outcome. With no one to whom he intends to bequeath the team, it’s simply a question of whether he gets the money before or after he dies.

Regardless of when Beal gets the team, one name to watch will be Tom Brady. There’s a lingering belief that Beal’s acquisition of the Dolphins would be followed by Beal selling a sliver of it to Brady. As Brady’s fortune continues to grow, he could potentially secure controlling ownership of the Dolphins or maybe buy some other team.
 

If Stephen Ross is forced out, will Bruce Beal survive?

Posted by Mike Florio on February 17, 2022, 8:34 PM EST

Earlier today, we pointed out that the succession plan crafted by Dolphins owner Stephen Ross consists of selling controlling interest in the team to Bruce Beal. If, however, the league’s investigation of the allegations made by former Dolphins coach Brian Flores bring Ross down, they could bring Beal down, too. In theory.

Beal (pictured with Flores) isn’t just someone to whom Ross sold a slice of the team and then granted a right of first refusal as to the interest held by Ross. Beal is a long-time partner with Ross, in both his real-estate company and the Dolphins. If the Flores allegations regarding cash-for-clunking are true, it’s entirely possible that Beal was aware of the broader plan by Ross to fail in 2019 in order to secure the highest possible draft pick in 2020.

As to the allegation that Ross pressured Flores “to recruit a prominent quarterback in violation of League tampering rules” in 2019 and 2020, the quarterback in question reportedly is Tom Brady. Brady and Bruce Beal are good friends. Beal is third from the left in this photo of Brady’s entourage at the 2019 Kentucky Derby, for example. Given that Flores claims Ross tried to arrange an accidental lunch between Flores and the unnamed prominent quarterback on a yacht in early 2020, it’s not a stretch to wonder whether Ross used Beal to schedule Brady’s arrival for the chance-by-design meeting.

Text messages or other electronic communications exchanged by and between Ross and Beal and Beal and Brady could become very relevant to the NFL’s investigation. (Yes, Tom Brady’s cell phone could become an issue for the league all over again.) Between Ross talking to Beal and Beal talking to Brady, there could be enough not only to prove that Flores’s allegations are accurate as to Ross but also to show that Beal is arguably as culpable as the team’s majority owner.

Whether it’s the tanking allegation or the tampering plan or both, Beal could end up soaking in the same vat of hot water as Ross. Maybe that’s why Beal has lawyered up in the face of the filing of the Flores lawsuit, hiring his own counsel to represent the interests of a would-be controlling owner whose days could possibly be as numbered as his partner’s.

None of this has been proven. But the dots are sitting in plain sight. It makes sense for any credible investigation to explore whether they can be connected.
 

NFL could create “one-time exception” to rules to promote Black ownership of the Broncos

Posted by Mike Florio on February 18, 2022, 3:48 PM EST

The NFL has never had a Black owner. With franchise values skyrocketing, and with NFL rules requiring the controlling owner to hold 30 percent of the equity and to have less than $1 billion in debt associated with the team, it’s difficult to find many people (regardless of race) with the money to purchase majority interest in a team.

Via Ben Fischer of Sports Business Journal, the league could waive that rule for the purposes of facilitating Black ownership of the Broncos. It would be, as Fischer explains it, a one-time exception that would allow someone like Byron Allen, who apparently lacks the financial standing to secure the winning bid in the traditional way, to purchase a team.

Black ownership of one team would hardly solve the league’s deeper issues in this regard. Yes, it’s necessary. As Al Sharpton explained on Friday’s Morning Joe on MSNBC, it’s one of the issues that came up during Thursday’s meeting between Commissioner Roger Goodell, a handful of owners, other team representatives, and various civil-rights leaders. Still, thinking that having one Black owner solves the chronic failure of white owners to hire sufficient numbers of Black coaches is no different from thinking that racism ended when America elected Barack Obama.

It’s a long-overdue start, with no guarantee it will lead anywhere other than to move from zero Black NFL owners to one Black NFL owner. Still, one is better than zero. And the NFL can’t get to two (or more) without first getting to one.

Meanwhile, the one-time exception eventually may need to swallow the rule. Current procedures hinge ownership solely on financial resources, not on whether the owner will be a good partner or, more importantly, a good person. With so many different ways to skin the financial cat, it may be time to get rid of the idea that whoever wants to buy the team must be able to show up with a sack full of cash in the amount of 30 percent of the purchase price. There’s a good chance that, as the bar gets higher and higher, the only people with the money to buy a team will be people that no one really wants to do business with — and no one who should be the steward of a sports organization in which so many fans are financially and emotionally invested.
 

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A group of crypto enthusiasts wants to buy the Broncos

Posted by Mike Florio on February 20, 2022, 3:09 PM EST

The Broncos are for sale. Plenty of people would like to buy the team.

In one case, literally. Via MacKenzie Sigalos of CNBC, a group of cryptocurrency enthusiasts hopes to raise $4 billion to buy the team.

“We know it sounds a bit crazy, but it’s also a bit badass,” said Sean O’Brien, a lawyer who previously worked for Cisco. “The purpose essentially is to establish an infrastructure so that fans from all walks of life can be owners of the Denver Broncos.”

Here’s the biggest problem, which is never addressed in the article. One person must acquire control of the team by paying 30 percent of the purchase price. That person likewise needs to have the money to operate the team. Also, all other owners must be approved by the NFL. Unless the NFL fundamentally changes its ownership rules, the idea floated in this article can never happen.

Yes, the league reportedly may craft a one-time exception to allow a Black owner to acquire a controlling stake in the Broncos. But that’s a far cry from basically creating a publicly-held company with none of the safeguards that would apply to the issuance of stock that actually rises and falls in value.

So, basically, it’s not happening.
 

NFL wants bids for Broncos to be fully capitalized from the get-go

Posted by Mike Florio on March 5, 2022, 5:02 PM EST

Interested bidders for the Denver Broncos have a clear mandate. Come to the table with all your money in order.

Daniel Kaplan of TheAthletic.com recently reported that all proposals made to buy the team must be fully capitalized when made. The goal is to prevent a situation in which the lead investors would still be working post-bid to get the rest of the money in place, in the form of limited partners who would own various pieces of the team.

As Kaplan explained it, that happened with the sale of the Panthers. It helped David Tepper, who bought the full team himself, emerge as the winning bidder even though other groups theoretically offered more money to team founder Jerry Richardson. Since they didn’t have their ducats in a row, Tepper got the franchise.

This will make it harder for a consortium of owners to get the deal done in Denver, and in turn easier for one really rich person to purchase the full amount of the equity.

League rules allow up to $1 billion in debt to be assumed, and they require that at least one person or family own 30 percent of the team personally. If the Broncos sell for $4 billion, the controlling owner would contribute at least $2.2 billion ($1.2 billion cash and $1 billion debt) with the balance coming from investors.

But, again, if there are to be investors, the investors must be ready to go from the get-go.

This requirement, a new tweak from the league, possibly is aimed at accounting for the fact that, because the team currently is owned by a trust, the trustees have a fiduciary duty to get the most money it can for the team. Thus, if one person is ready to go with $4 billion and a coalition eventually could pull together $4.5 billion, the group in theory would win. This new requirement mandates that the group be ready to proceed when its bid is made.

In theory, the league could still increase the debt limit and/or decrease the minimum ownership percentage in order to facilitate majority ownership by a minority. Regardless, the full capitalization would have to be in place when the initial bid is submitted.

Looking at the situation more broadly, the requirement obviously makes it easier for one really rich person to buy the whole thing with the stroke of a pen. This would underscore the simple, and sad, reality that the only real qualification for becoming the steward of an NFL team is having either enough money to buy it or the right DNA to inherit it. For all the rules about money, there’s no requirement that the buyer know anything about the sport or the industry, that the person will act in the best interests of the fan base, or that the person will preside over a non-dysfunctional operation.

Instead, all that matters is can they write the check? Some owners actually don’t mind the idea of an ultra-rich incompetent joining the club. It makes it easier to win football games played against that person’s new team.

Broncos fans need to hope that whoever comes up with the most money to buy the team will also have a plan for doing something other than seeing an eventual return on the investment. Because even the worst teams in the NFL still make a profit.
 

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