- Sep 22, 2011
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Is 'relocation' within a city, even a thing?
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Is 'relocation' within a city, even a thing?
Hang on, they spent $15 million on a training facility that they're now going to abandon, spend more money on another one deep in the suburbs and keep playing their home games in the city?
Because....they might pick up extra fans that live close to their new training facility?
Is this just a load of bullshit, or do their owners genuinely think it will make a difference? Honestly, it's like there's an IQ test to become an A-League owner. It can't be above 70.
City and WU are jokes but MC are owned by literal trillionaires so they could probably burn through as much money as they wanted to.
Then why buy a team in a salary capped league? They could just buy a team in literally hundreds of other leagues that have few restrictions on spending on players and just buy 20 titles in a row.
They got Aaron Mooy from City for nothing and sold him a year later for 10 million pounds.
Daniel Arzani is another potential gun who Man City got from Melbourne City for virtually fu** all and could sell later down the line for a similar fee. They're trying to expand their brand internationally and to them, Melbourne City in a hot market for soccer with no pro/rel and the salary cap would be a decent investment for a lot of clubs wanting to expand into Asia and the Americas. A static league with restrictions on how much to spend on players is actually something a lot of investors like about leagues such as the A-League and MLS.
I don't doubt the lack of relegation would have been appealing, although you're stretching it to say Melbourne is a 'hot market' for soccer.
The only appealing thing about a salary cap is that you could run a financially prudent club (which is more theoretical than practical given how big the losses are for most teams) - but if, as you suggest, money is no object then the salary cap is going to make it bloody difficult to develop the winning brand that you're trying to.
I think applying normal business practices doesn't work for Melb City. You don't own a football club to make money.Which is what, 2 or 3 years of ongoing losses? Mooy was a once in a decade type deal, something that's unlikely to happen again to Melbourne City in this generation. Financially overall they would have lost a crapload, and the City group overall really haven't generated any sort of goodwill because they play in front of empty stands.
I don't doubt the lack of relegation would have been appealing, although you're stretching it to say Melbourne is a 'hot market' for soccer. The only appealing thing about a salary cap is that you could run a financially prudent club (which is more theoretical than practical given how big the losses are for most teams) - but if, as you suggest, money is no object then the salary cap is going to make it bloody difficult to develop the winning brand that you're trying to. Surely the aim is to run clubs all around the world that win and are popular, so you can say to people "look at how great we are". You wouldn't spend the huge dollars required otherwise - "check out how mediocre we are" wouldn't appeal to the sort of people they target.
Then why buy a team in a salary capped league? They could just buy a team in literally hundreds of other leagues that have few restrictions on spending on players and just buy 20 titles in a row.
Like I said, they're idiots.
Soccer is huge in AU as a played sport. It's enormously popular to play.Not really. Soccer is big here and would be bigger if it wasn't for the dills who ran the FFA and the A-League. It's not near footy levels of popularity (nothing is) but soccer is certainly up there and I'd say is in the top three.
That's a bit optimistic.Waverly was just a step too far, imagine for a second if Waverly Park was located instead at Central Reserve, a 7-10m walk from the station, next to a metro hub that is a retail and business center, now boasts a shopping center and hotel as well as a variety of restaurants.
What's your source for this? According to demographics experts, the centre of population was in Glen Iris at that time.When Waverly was demolished 1/2 of Melbourne's population was east of Springvale road, something that I don't think has changed massively.
True, but if the SRL gets built it changes everything.now the problem still with that is that Melbourne's rail network is solely CBD focused, in/out, getting across town requires a trip into the CBD then back out unless you like busses (and who does)
The biggest state government in Australia loves pissing away money on suburban venues.
When the A-League decided to add a 3rd Melbourne team; placing one out in the suburbs it decided to choose the Western suburbs to base the team (and build a future stadium) rather than the South-East Melbourne bid.
Hello, wakey wakey, *******t Wayne Jackson closed down Waverley Park for ******* Docklands profits.
Dumbest move for the sport n my time of following league decisions.
This is far more relevant again in a post COVID world. The CBD as the centre of everything in Melbourne as taken a huge hit. Working from home is a viable option for many (permanently) which is giving people far more options in terms of where they live. We’re headed toward 8m people in 2050 and sprawl will continue. There’s a huge generational opportunity for a club that wants to take the plunge.
'relocation'I think the term 'relocation' needs a bit of a definition here.
I'm not sure that such moves would be a 'relocation' in the sense we've come to see it. South Melbourne to Sydney being the most obvious relocation we think of.
Moving suburbs in the same city is a bit different. Hawthorn moving from Glenferrie to Waverly wasn't called a relocation, nor Stkilda's various moves. Nor Collingwood from Victoria Park,
Anyway.
I think the term 'relocation' needs a bit of a definition here.
I'm not sure that such moves would be a 'relocation' in the sense we've come to see it. South Melbourne to Sydney being the most obvious relocation we think of.
Moving suburbs in the same city is a bit different. Hawthorn moving from Glenferrie to Waverly wasn't called a relocation, nor Stkilda's various moves. Nor Collingwood from Victoria Park,
Anyway.
Fitzroy to the Western Oval in 1994 was possibly the closest to a 'relocation' within Melbourne, in that an inner city club with a recruiting zone and supporter base in outer eastern Melbourne (Doncaster and surrounds) relocated to the western suburbs of Melbourne. Can't say it really worked.
Reckon you can say it didnt work ...
Desperate times called for desperate measures.
From their six year lease of Princes Park from 1987-1992, Fitzroy gained a small amount of income from perimeter fence advertising, nothing at all from other ground advertising, none from catering and a small amount from reserve seating. No wonder Fitzroy made losses every year – they were gaining very little income from their 'home ground' - and hadn’t done so since they were forced to leave the Junction Oval in 1984.
Over the head of Fitzroy, the AFL had guaranteed Carlton 22 matches at Princes Park from 1993-2000 irrespective of whether Fitzroy played there or not. Therefore at the end of 1992, when their lease ran out, Fitzroy had no bargaining power to negotiate a better ground deal with Carlton. When at the end of 1992 Carlton presented Fitzroy with a poorer deal than their 1987-1992 lease, Fitzroy had to either accept a deal in which they would make absolutely no ground revenue or consider a move either back to Victoria Park where they were unwelcome or consider a new deal offered by Footscray at the Western Oval.
The negotiations dragged on so long with Ian Collins and John Elliott (largely because of the AFL guarantee to Carlton - which meant Carlton didn't have to negotiate at all) that in 1993, Fitzroy played at Princes Park without a lease and at the end of the season, received a bill for $6,000 from Carlton as their 1993 revenue from their 'home ground'.
Having said that Fitzroy still made a small profit in 1993 courtesy of their new social club.
By moving to the Western Oval, Fitzroy made an extra $400,000 per year. Fitzroy received all revenue from nearly all advertising space at the Western Oval as well as all reserve set revenue, all car-parking revenue, as well as having free access to all corporate facilities and all outer ground catering rights.
A much better deal financially. Had Fitzroy got that deal at Princes Park, which was closer to their supporter base and was far easier to get to via public transport, they very probably wouldnt have sought a merger in 1996.
Fitzroy to the Western Oval in 1994 was possibly the closest to a 'relocation' within Melbourne, in that an inner city club with a recruiting zone and supporter base in outer eastern Melbourne (Doncaster and surrounds) relocated to the western suburbs of Melbourne. Can't say it really worked.
I think the term 'relocation' needs a bit of a definition here.
I'm not sure that such moves would be a 'relocation' in the sense we've come to see it. South Melbourne to Sydney being the most obvious relocation we think of.
Moving suburbs in the same city is a bit different. Hawthorn moving from Glenferrie to Waverly wasn't called a relocation, nor Stkilda's various moves. Nor Collingwood from Victoria Park,
Anyway.
The important thing about such a move is it would have to be a proper relocation - moving the club HQ, training facilities and most importantly, home games. Properly basing the club somewhere near a huge swath of population and giving them more convenient football than the CBD.
The Suburban Rail Loop would be huge in terms of this and offer further opportunities. It’s the first time something of that magnitude has a good chance of going ahead and it will be part of the revolution of how people move around Melbourne - its not all about the CBD like it has been in the past.