- Sep 29, 2003
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Packer AFL rights battle looms
From: AAP
December 29, 2005
JAMES Packer is expected to face his first major battle as head of the family empire with the Seven and Ten networks expected to ramp up the challenge to Nine's rights to broadcast AFL.
Kerry Packer secured the $780 million deal for the Nine Network just days before his death on Boxing Day.
The new agreement, starting in 2007, dwarves the current $500 million, five-year agreement involving Nine, TEN and Foxtel.
Seven and Ten have until January 6 under the 14-day first-and-last rights clause to match Nine's five-year offer.
The two networks tonight reported that a full-on challenge to the deal was expected.
Executives from both networks have been meeting this week, but would not comment publicly.
The AFL is a cornerstone in the all-important ratings war. Nine this year again won over Seven – but only just.
Noted media buyer, Harold Mitchell, said the battle for the AFL was important.
"It certainly is a status symbol and it's big for the winner," Harold Mitchell told Channel Ten.
"This is high stakes. It's about being number one, or at least not losing the ratings."
He said he did not expect Seven and Ten to sit back and let Nine win without a fight.
"I think that Seven and Ten will come back with a really big offer," he told Channel Seven.
"What I do know is that AFL football will be the winner out of of this."
From: AAP
December 29, 2005
JAMES Packer is expected to face his first major battle as head of the family empire with the Seven and Ten networks expected to ramp up the challenge to Nine's rights to broadcast AFL.
Kerry Packer secured the $780 million deal for the Nine Network just days before his death on Boxing Day.
The new agreement, starting in 2007, dwarves the current $500 million, five-year agreement involving Nine, TEN and Foxtel.
Seven and Ten have until January 6 under the 14-day first-and-last rights clause to match Nine's five-year offer.
The two networks tonight reported that a full-on challenge to the deal was expected.
Executives from both networks have been meeting this week, but would not comment publicly.
The AFL is a cornerstone in the all-important ratings war. Nine this year again won over Seven – but only just.
Noted media buyer, Harold Mitchell, said the battle for the AFL was important.
"It certainly is a status symbol and it's big for the winner," Harold Mitchell told Channel Ten.
"This is high stakes. It's about being number one, or at least not losing the ratings."
He said he did not expect Seven and Ten to sit back and let Nine win without a fight.
"I think that Seven and Ten will come back with a really big offer," he told Channel Seven.
"What I do know is that AFL football will be the winner out of of this."