The proposed new Richmond logo.

[Tiger_4_Life]

I think the new logo has potential but the tiger's body needs to be bigger/musclier and needs more snarl and anger. I really like the tiger used in the tiger is stirring campaign, can't they use that or at least adjust it into a logo?

 

[shububu]

Current logo seen nothing but failure so I'm happy to change

All our crap years can be blamed on the logo?

New logo looks cheap especially in the body. The current one works very well, no need to change just to sell more merchandise (the last few attempt at merchandise has been pretty horrible)

bring back the lace up jumper! we were good then

 

[Crumden]

Bring back this one.

 

[Frustrated Tiger]

Bring back this one.

Good work...

 

[Bojangles17]

Current logo seen nothing but failure so I'm happy to change

i like current logo, but that argument is a compelling one for me

 

[Toadvine]

I still like this one as an alternative option.

 

[RICHOLEGEND12]

yeah that new one is terrible

i like the one we have now

 

[City Search]

Bring back this one.

You know, I could actually stand that being our logo.

 

[Final Siren]

Hate it. I like our current logo.

 

[Spielvogel]

The current logo carries with it a lot of pain!!

nah but seriously sports psychology is a very big thing these days (see lloyds grass throwing), so perhaps it creates a dodgy culture round the place?! bring in a new one.

 

[Top_4_Tiger]

In the end, any logo involving a Tiger is going to look good.

It isn't necessarily that our old logo is bad, but when you line it up with all the other clubs it is beginning to look a bit dated.

Also, perhaps most significantly, the current logo is perceived by the public to represent failure. A new logo gives the young players extra pride in creating their own, new club which can represent anything they make of it. Unfortunately, the current brand is strongly associated with failure and embarassment. No player wants to be associated with a brand perceived by the public as being nothing but failure. Changing the logo helps change perceptions of our club. New expectations from the football world should coincide with the beginning of a successful era. The public's current negative expectations can be broken more easily under a new logo than the current one, regardless of how powerful the tiger looks.

 

[Catsace]

It's sort of funny with marketing/merchandising in terms of the 'need to change' things that most fans probably get quite used to and enjoy.

Geelong has had numerous logos from the 70's, starting from an aggressive cat, to the funny backwards looking wimpy cat of the late 70's and early 80's, a more aggressive Cat for most of the 80's and 90's, then the GFC shield which to my mind looked the best of them. Then paradoxically, having won the 2007 flag, they changed it again to the current stylised cat on the B.P style shield (plus the logo on the Geelong players' grand final team guernseys)....a twin sort of logo method.

The stylised Cat initially looked a bit strange and less elegant than the GFC shield, but i will say the new huge logo on the stand at Kardinia Park does look mighty impressive now. Time probably creates familiarity, i guess in Geelong's case maybe winning a flag gave the boffins a plan to try and milk more sales of merchandise the following year.

For what it's worth, the new Tiger looks O.K, there are plenty worse ones out there, but the current snarling tiger does look more 'Tigerish' as a Hafey-ism might suggest.

 

[Dave Stevens]

The 3 R's of Marketing;

Repackage
Relaunch
Resign.

 

[rfctigerarmy]

Actually, everyone has sort of jumped the gun with this thread a bit. What happened was Richmond got slaughtered that week and everyone was saying how the current logo was reminiscent of failure. So, I said that the current logo is 'The one that fits us right now'.

In addition to that though, the new proposed logo isn't great. It's too soft and too cartoonish. I can understand a full redesign but I can't understand the direction. Without knowing how much input RFC has had into the new logo, they have to be the ones to be held accountable. I'm not sure how much input the Graphic Designer had, but it seems to me that RFC probably would have done most of the talking. As a GDer myself, I don't think this is the way the process should have been conducted. Then again, I have no idea (currently) who would have done the logo whether it be an in-house job or they've outsourced the project.

Then again, we're n following 'entertainment' rather than 'sport'. So history is more and more getting thrown out of the window for something current and now, which the logo is a bit. It's following the trend of the US "sports". Bit of a shame really.

 

[Ned_Flanders]

As I said when this discussion bobbed up several months ago, you have to remember what the logo is used for.

Those wanting something that is scary or fearsome, thats nice, but that doesn't work well when whacked on a kids donna or a coffee mug.

A footy logo is a prick to design because it has to work:

- for the punters in the outer
- for kids
- for corporate promotion
- for a good look on TV and internet
- for use on garments, hats, and scarves
- for use on general merchandise
- for use on toys

and the list goes on

personally I don't mind the current logo, but I don't love it (find the circle and banner dont quite work together for me, but thats just my opinion). I also think it lacks the iconic imagery you need to have it as a permanent logo (like the Pies current one, and the blues).

Also I don't think the current one works on textiles, the fine lines don't transfer well IMO to stitching.

Don't mind this new draft, and won't object if its adopted. Like the current one however, I don't think it will be our last and final logo.

 

[Groupie_]

I just pray to god that we have designed something else. I really really hate this proposed new logo. Most of the feedback was negative when it was leaked, so you would think that maybe they'd listen to us..

 

[Ned_Flanders]

I just pray to god that we have designed something else. I really really hate this proposed new logo. Most of the feedback was negative when it was leaked, so you would think that maybe they'd listen to us..

we are only one source though, and not a very representitive one at that (internet nuff nuffs are hardly the social norm)

who knows hows its gone down with other groups

 

[Fumbles]

As I said when this discussion bobbed up several months ago, you have to remember what the logo is used for.

Those wanting something that is scary or fearsome, thats nice, but that doesn't work well when whacked on a kids donna or a coffee mug.

A footy logo is a prick to design because it has to work:

- for the punters in the outer
- for kids
- for corporate promotion
- for a good look on TV and internet
- for use on garments, hats, and scarves
- for use on general merchandise
- for use on toys

and the list goes on

Couldn't the club use this or something else as an alternative logo? Sort of like how each of the clubs had that cartoon logo they'd put on kids clothing some time back.

it was posted earlier in the thread

 

[Ned_Flanders]

Couldn't the club use this or something else as an alternative logo? Sort of like how each of the clubs had that cartoon logo they'd put on kids clothing some time back.

it was posted earlier in the thread

you could, but then you start blurring your brand

 

[mauricerioli]

Most people hated it when there was a poll going.

I hope the club listened to the fans and not some twenty something marketing w***er.

This new logo is a bag of excrement.

I was planning on spending around $120 on a new jacket this year but if that piece of crap thing is on it I won't be spending a cent.


Why hasn't the club asked the people who buy the merchandise whether we like the new design?

 

[TCotchin3Votes]

I love our current logo and wouldnt like to see it changed but i can also understand how some people relate it to failure. im all for a new logo for a new era but its gotta be something better than what we have now not a step backwards or even sideways!!

 

[ToO]

IMO the 80s 'shield' logo with jumping Tiger is much loved primarily because it's associated with success. Conversely the current 'circle' logo as mentioned is attached to failure.
We win a flag with this new logo and I vouch people are going to fall in love with it pretty quickly too.

 

[THE THIN MAN]

Bloody horrible why the need to re-invent to a plastic parody is beyond me

 

[Nebular]

In the end, any logo involving a Tiger is going to look good.

It isn't necessarily that our old logo is bad, but when you line it up with all the other clubs it is beginning to look a bit dated.

Also, perhaps most significantly, the current logo is perceived by the public to represent failure. A new logo gives the young players extra pride in creating their own, new club which can represent anything they make of it. Unfortunately, the current brand is strongly associated with failure and embarassment. No player wants to be associated with a brand perceived by the public as being nothing but failure. Changing the logo helps change perceptions of our club. New expectations from the football world should coincide with the beginning of a successful era. The public's current negative expectations can be broken more easily under a new logo than the current one, regardless of how powerful the tiger looks.

I thought it looked a bit soft compared to the current one, but Top4 makes some excellent points.

 

[Nebular]

As I said when this discussion bobbed up several months ago, you have to remember what the logo is used for.

Those wanting something that is scary or fearsome, thats nice, but that doesn't work well when whacked on a kids donna or a coffee mug.

A footy logo is a prick to design because it has to work:

- for the punters in the outer
- for kids
- for corporate promotion
- for a good look on TV and internet
- for use on garments, hats, and scarves
- for use on general merchandise
- for use on toys

and the list goes on

personally I don't mind the current logo, but I don't love it (find the circle and banner dont quite work together for me, but thats just my opinion). I also think it lacks the iconic imagery you need to have it as a permanent logo (like the Pies current one, and the blues).

Also I don't think the current one works on textiles, the fine lines don't transfer well IMO to stitching.

Don't mind this new draft, and won't object if its adopted. Like the current one however, I don't think it will be our last and final logo.

As does 74...