- Oct 9, 2003
- 15,667
- 830
- AFL Club
- Essendon
- Other Teams
- Bolton,Clippers,Falcons,Mariners
Here are the ratings.
http://au.nielsen.com/site/documents/Metro709.pdf
No real change for SEN.
They're the 4th or 5th highest rating radio station for people aged between 25-54 and thats generally who the advertisers are targeting. I'd imagine they would be in the top three for males in that same age group as well. And I reckon nearly every ad on SEN is aimed at a male.
They would be happy with how they're going and those predicting its demise are pretty much off track.
Its important not to just look at the summary figure but to drill down into the listeners by demographic as it is there that real success is judged. SEN could be rating 10's but if 90% of that audience was over 70, then its hardly going to appeal to advertisers.
Also, Eddie's new show did bugger all.
http://au.nielsen.com/site/documents/Metro709.pdf
No real change for SEN.
They're the 4th or 5th highest rating radio station for people aged between 25-54 and thats generally who the advertisers are targeting. I'd imagine they would be in the top three for males in that same age group as well. And I reckon nearly every ad on SEN is aimed at a male.
They would be happy with how they're going and those predicting its demise are pretty much off track.
Its important not to just look at the summary figure but to drill down into the listeners by demographic as it is there that real success is judged. SEN could be rating 10's but if 90% of that audience was over 70, then its hardly going to appeal to advertisers.
Also, Eddie's new show did bugger all.