Opinion The Shield and Ribbon: Updating the Sacred

[Winmar2Lockett]

I don't like it, but not as bad as I was expecting.

I absolutely hate the black patch around it on the guernsey though. I know what they're going for, but it just looks stupid.

I don't mind it but it looks like a cheap sticker on the jumper.

Dunno what was wrong with the oversized patch from the 150 jumper TBH.

 

[jumperfan]

Don’t mind it.

Cleaned image for the modern age.

Be grateful for this. It could have been so much worse

I'd be more grateful if they had decided to keep it the same. Don't fix what isn't broken.

 

[Hubnester]

With the rules and regulations from the AFL regarding placement and size, has the change to the ribbon allowed for a bigger shield on the jumper

Probably, and in places like the website, ladders, fixtures etc. where you would typically see our logo as a small icon, it will look much better as the shield can now scale up to fill more of the space.

 

[stavro#4]

I'd be more grateful if they had decided to keep it the same. Don't fix what isn't broken.

It’s was outdated.

This has minimal impact to the overall design you love.

Neatens it up.

 

[Armitage2Riewoldt]

I'm actually pretty ok with that.

 

[saint66au]

Jus

I don't mind it but it looks like a cheap sticker on the jumper.

Dunno what was wrong with the oversized patch from the 150 jumper TBH.

That was a one off that we had to get permission to do. Theres rules now about Club logo sizes

 

[Pakenhamsaint]

The explainer from the email.

 

[BucketsandBanger]

I like it, clean, simple, modern. Agree with others, could be a hell of a lot worse.

 

[Spider Eater]

I find the thin black lines on the ribbon over the shield to be annoying, almost looks like an error and not a deliberate choice.

 

[SaintOfLondon]

I’m happy with it, updated it without ruining it. Hopefully a big sale on old saints gear now

 

[jumperfan]

It’s was outdated.

This has minimal impact to the overall design you love.

Neatens it up.

Disagree. Dropping the ribbon and the change from St KFC to St Kilda are big changes to the logo that make it worse. Also don't think it was outdated, it's aged better than most other club logos bar Carlton.

 

[HunterClarksHeadband]

Cheap bumper sticker vibes. The old logo was just classic, the ribbon and the latin. Lame

 

[BrutThough]

I like it. It gives a clean, modern look which was needed. It looks good on the merch in the video too.

I hate the black box on the jumper but thats it.

 

[stavro#4]

Disagree. Dropping the ribbon and the change from St KFC to St Kilda are big changes to the logo that make it worse.. Also don't think it was outdated, it's aged better than most other club logos bar Carlton.

We are “St Kilda”

In 2024 and beyond we shouldn’t be rolling with

ST KFC

it’s a nice change. Each to their own though

 

[richolovesgoal]

Very similar, but I feel like you’ve taken away the elements that made it unique—the ribbon, the Latin, and the 'St. K.F.C.'

At least it's not Gold Coast.

What’s the story behind the funky ‘T’ with the dot underneath? Have always wondered that.

 

[Dard Ball Get]

Very similar, but I feel like you’ve taken away the elements that made it unique—the ribbon, the Latin, and the 'St. K.F.C.'

At least it's not Gold Coast.

What’s the story behind the funky ‘T’ with the dot underneath? Have always wondered that.

We dot our T’s and cross our eyes here at the Saints

 

[Hayes4PM]

Don’t like it. But, we didn’t go full Gold Coast Suns, so that’s nice.

 

[Verdun66]

Was fearful of what it might be. But I actually like the new look. Ok with me.

 

[Rickee]

This is an absolute downgrade and an insult to the past champions who demonstrated strength through loyalty.

I wish I could cancel my membership.

 

[Pakenhamsaint]

What’s the story behind the funky ‘T’ with the dot underneath? Have always wondered that.

The full stop for the abbreviation of the St. The dot is put under the T to save space.

 

[saintkildaman]

Personally loved the strength through loyalty but can’t complain too much, simple and modern.

 

[Pardon me]

Wishful thinking on my part, but I'd love to see the sponsor removed from the front and the emblem up higher.

As for the design, my only real gripe is the black box like BrutThough mentioned, otherwise on a scale of Gold Coast to 10 I'd place it around an 8.
Modernizes the classic look without any aggressive angles.

 

[BrutThough]

Personally loved the strength through loyalty but can’t complain too much, simple and modern.

They've said it will be written on the hemline of every Guernsey moving forward, so not removed completely.

 

[JPetro83]

With the rules and regulations from the AFL regarding placement and size, has the change to the ribbon allowed for a bigger shield on the jumper

Is he wearing a Nick Watson size (kids size) guernsey. who was the idiot that said "lets put it on a black patch"?

 

[jwikked]

Didn’t need to change, the old logo was fine. Don’t understand why this had to happen.

All things considered, it’s not bad. Definitely didn’t commit any of the sins that most modern logos suffer from.

I like how the ribbon has a touch of red and black behind it.

Don’t like the shift away from referring to itself as a football club. That aspect of the team must never be forgotten.