No matter how bad, at least they've been given a choice.....it'll be THEIR choice!!!!!
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Toast TLR calls for vote on guernsey - update: Members vote for Premiership/Fitzroy Lion - it's back baby!
- Thread starter Jorgo
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I actually like the stick figure one...as a PRE SEASON job. At least it's their traditional iconic symbol.
Brilliant supporter-engagement by the Saints.
Brilliant supporter-engagement by the Saints.
The Flying Belgian
Third Tall
Val Kilmer on a guernsey?
And this is our latest initiative:
And the club keep banging on about having more important matters at hand rather than dealing with the jumper issue, yet have time to come up with another rubbish initiative.
Do we actually even have any 'footy' people working at this club?
And the club keep banging on about having more important matters at hand rather than dealing with the jumper issue, yet have time to come up with another rubbish initiative.
Do we actually even have any 'footy' people working at this club?
Such a complicated initiative that really isn't necessary to the core. "Lions Rewards will help determine exactly who the most active Lions fans on social media are." Does that REALLY matter to the club? To the fans?
To set this up requires some significant logistics in terms of 'prize store', running a points system, yada yada.
Seriously, is it what the club wants and needs?
Sigh.
To set this up requires some significant logistics in terms of 'prize store', running a points system, yada yada.
Seriously, is it what the club wants and needs?
Sigh.
I assume that scheme requires little man power and is a fairly basic level of supporter interaction. I fully believe in the jumper fight however IMO it should not cross over into other areas of the club, particularly when it actually involves supporter interaction, as petty and useless as it might seem to the individual.
Personally I won't be getting involved in this one but it seems as if we have been trying to increase our online presence in the last few years and this is another step towards that.
Personally I won't be getting involved in this one but it seems as if we have been trying to increase our online presence in the last few years and this is another step towards that.
POBT
Brownlow Medallist
Not sure I can knock the club for that. It isn't my cup of tea but looks like a rewards scheme similar to that offered the supermarkets. At the end of the day, it is about loyalty and buyer information.
Fair enough, but to the core these programs requiring organisational work, or $$$ to pay other people to do that work for you.
Social Media interaction is great and all, but it does come down to resource allocation to create fan interaction, and I'd like them to be investing in that elsewhere - in something that is more tangible, and based on the Lions Roar campaign, something that a large portion of fans actually want....
Social Media interaction is great and all, but it does come down to resource allocation to create fan interaction, and I'd like them to be investing in that elsewhere - in something that is more tangible, and based on the Lions Roar campaign, something that a large portion of fans actually want....
POBT
Brownlow Medallist
TLR has a pretty strong online presence/component. If the club is taking social media more seriously, I would argue that TLR is more likely to benefit than not. The data the club mines from the rewards scheme might get them to pay more attention to what is happening online and may even go so far as to provide a stronger evidence base for change.
I understand that the jumper is the top issue for many people and, from their perspective, everything that club does is viewed through that prism. But I also don't want the club to stand still and stop spending money/resources/time on anything other than the jumper.
I understand that the jumper is the top issue for many people and, from their perspective, everything that club does is viewed through that prism. But I also don't want the club to stand still and stop spending money/resources/time on anything other than the jumper.
Fair enough, and it is your right not to participate in it. I also would disagree that this scheme would cost much money as it is probably just a computer program clocking up 'points' for those who choose to do it.
However we should not assume we know what the majority of fans want. That's what makes TLR so great; it is based on large groups of members, and the guys running it have worked hard to get those usual silent members to be a little more vocal.
How is such a scheme going to benefit those hardcore Lions supporters, like myself and the older generation, that don't use FB, picturegram or twitter?
I suppose like the jumper issue, it will just ignore us b/c we aren't social media savvy.
I'd have thought if the club wanted free straight up feedback and to gain an insight into what it's most fervent supporters actually want, coming onto BigFooty would be a pretty good start, but I suppose that would be too simple wouldn't it. There is no reason why a high up at the club couldn't engage with us on real issues on this very sight without the club forking out a cent.
I suppose like the jumper issue, it will just ignore us b/c we aren't social media savvy.
I'd have thought if the club wanted free straight up feedback and to gain an insight into what it's most fervent supporters actually want, coming onto BigFooty would be a pretty good start, but I suppose that would be too simple wouldn't it. There is no reason why a high up at the club couldn't engage with us on real issues on this very sight without the club forking out a cent.
Like I said, this is clearly aimed at continuing our increase in social media and online presence, which by it's nature will appeal to the younger generations due to their knowledge of technology. This is clearly a scheme with a target demographic, just like the HOF at Etihad likely wont appeal to 10-15 year olds as much as it will to the older members. It is important to make the distinction between a target audience and marginalising members.
Would love to know what schemes the club is going to come up with to target my demographic then.
The club has even resorted to cutting off things like the Season Guide and End of Year Review magazines which it no longer produces, but rather sends them as a PDF. Talk about disconnecting with a certain demographic.
Best and fairest? Hall of fame? Historical display at Etihad? I'm not sure exactly what you're looking for but these things should target what I assume to be your demographic?
I would say it is more about keeping with the times. Plus the fact that it would be much, much cheaper to send those digitally then printing off thousands of them. Not sure why that should even be an issue unless people are so computer illiterate they can't even open emails.
Viceregal
Norm Smith Medallist
Do BigFooty posts cound as social media?
I actually find this post offensive to be honest..might have been meant as a joke, but its not.
POBT
Brownlow Medallist
How is such a scheme going to benefit those hardcore Lions supporters, like myself and the older generation, that don't use FB, picturegram or twitter?
I suppose like the jumper issue, it will just ignore us b/c we aren't social media savvy.
I'd have thought if the club wanted free straight up feedback and to gain an insight into what it's most fervent supporters actually want, coming onto BigFooty would be a pretty good start, but I suppose that would be too simple wouldn't it. There is no reason why a high up at the club couldn't engage with us on real issues on this very sight without the club forking out a cent.
If the club didn't ignore social media feedback or devalue more modern communication like simple emails, then we'd be a lot better off on a range of issues.
I'm not expert on social media but I do know that it is about having a genuine conversation with your customers and not just forcing information down their throats. If the club is finally coming around that they can't simply just use it as another avenue to get their press releases out, then perhaps we punters might have a better chance of being heard via our preferred medium (whatever that happens to be). While the rewards scheme won't directly benefit those of us who use BigFooty rather than FB etc, we will benefit if the club is finally getting what it is to play in the social media space because BigFooty is a big player in that space for footy.
And while the scheme may not benefit you, it could well benefit many others. I don't know if it is a great idea to disparage an initiative just because it doesn't suit you. It could well be something attractive to other members and supporters, which can only be a good thing. It also doesn't mean that the club has closed its mind to other methods of communication.
dlanod
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Does anyone demand pre-chewed food at home games? That might give a hint as to whether or not it was meant as a joke...
I was going to make the demand be aged scotch, but thought that might be offensive to the younger scotch drinkers amongst us.
Spot on POBT.
The fact that we are here posting at this time of day, is proof of what a huge part of our lives social media is. A lot of people will sit in front of the TV at night particularly with either a smart phone, tablet or laptop and multitask by watching TV and tweeting or FBing between points of interest in the shows they watch.
The Lions social media drive is 2 fold.
It encourages better communication and interaction with members and supporters.
At the same time it gives the club, through news and player interaction bigger social presence which = marketing their brand. 5 years ago (not that long ago) there was zero chance I would have a conversation or share a joke with my beloved players. Through twitter I have been able to ask Ace how the fishing was or Yeoey if his testicles were feeling better and received answers and a bit of a laugh on both occasions.
This is just one example and not all avenues of social media are for everyone, but there is no doubting the impact of social media. Look at us here. I'm 43 and there are much younger and much older posters. Whether it's twitter or FB, social media has almost as broad reach as TV these days.
The whole rewards and prize thing is just a gimmick or carrot if you like to grab more numbers and participants. It is a business essential these days to market through social media.
The fact that we are here posting at this time of day, is proof of what a huge part of our lives social media is. A lot of people will sit in front of the TV at night particularly with either a smart phone, tablet or laptop and multitask by watching TV and tweeting or FBing between points of interest in the shows they watch.
The Lions social media drive is 2 fold.
It encourages better communication and interaction with members and supporters.
At the same time it gives the club, through news and player interaction bigger social presence which = marketing their brand. 5 years ago (not that long ago) there was zero chance I would have a conversation or share a joke with my beloved players. Through twitter I have been able to ask Ace how the fishing was or Yeoey if his testicles were feeling better and received answers and a bit of a laugh on both occasions.
This is just one example and not all avenues of social media are for everyone, but there is no doubting the impact of social media. Look at us here. I'm 43 and there are much younger and much older posters. Whether it's twitter or FB, social media has almost as broad reach as TV these days.
The whole rewards and prize thing is just a gimmick or carrot if you like to grab more numbers and participants. It is a business essential these days to market through social media.
Hollow Knight
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Does anyone demand pre-chewed food at home games? That might give a hint as to whether or not it was meant as a joke...
I was going to make the demand be aged scotch, but thought that might be offensive to the younger scotch drinkers amongst us.
In situations such as this I like to recall the great Stephen Fry's quote on people being offended.
I appreciate some of my posts on this subject came across as though I wasn't in favour of the club using social media to interact with its fans, quite the contrary, but rather that it is quite frustrating that it has ignored the jumper issue citing that it has more pressing issues at hand, yet finds time and the resources with such a scheme and secondly, question as to how it plans on interacting with a lot of its seasoned and older fans that are not into FB and twitter and other devices that are mostly used for self-indulgent and "look at me" type crap, whilst acknowledging that yes it is another means for businesses to communicate etc.
ZoBlitz
The Ghost Who Walks
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- #850
Not to get into a massive debate but I think your characterization of social media downplays its role today. For instance, I am able to live-tweet reserves games due to Twitter. There's no way I would be bothered doing that through Bigfooty. I use Twitter these days to keep up with news which means I don't have to rely on terrible print journos. On more global terms, the Egyptian Revolution was organised through Facebook and Twitter.
So while you might not personally think Facebook and Twitter are worthwhile, I see social media as becoming more and more central to the way people communicate and locate news today so I can understand why the club is trying to promote itself through social media.
Of course there are some who do post self-indulgent crap... *cough* Tairy Greene
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