There is probably a very niche market (probably young women who aren’t welded to a club) who would go to some games because of him, and he probably sells some club merch.On all this marketability talk re: Baz how does it actually benefit the club? Yes he is marketable but it's with those brands like Cotton On etc, we as a club don't get any of that $$.
Are there really a heap of people that fellow him on social and decide to become Bulldogs members or buy merch? I would have thought they just buy the product he is shilling.
To me someone like Nick Daicos is a more marketable player in benefiting the club type of way. Young people would see him play and want to Pies supporters or buy a jumper with his number on their back.
Also probably helps with overall club engagement on social media, which the club uses to drive membership, attendance etc.
Not sure how you would quantify it but I doubt it’s a game changer.