Because he has bravely spoken out against the injustice Essendon have faced - largely of the AFL's doing.
As a response, the AFL have undertaken a relentless - and very successful - propaganda campaign against Hird.
While all this happens, there is little to no evidence of any wrongdoing by EFC.
EFC should be commended for our patience in the face of this injustice. Instead, we are marginalized against by the wider football community.
We are the real victims here. James Hird is fighting the good fight.
We (EFC) self reported. Plus, we have already paid our penance for that issue (governance).
This whole saga should have ended there. Yet the witch hunt continues.
OK. Let me guess "We don't know what we did/didn't do but we know we did nothing wrong" no probs