When will the media be actually held to account over reported stories that are factually inaccurate?

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What does accountability look like?

Media is a product - if you don't like it, consume a different product.
It’s less to do with us as consumers and more about the factually incorrect information they spread about the parties involved. Those parties have no choice in the matter.

Accountability looks like trying to spread the correct information where the incorrect information reached. I haven’t seen media personnel do that very often.
 
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It’s less to do with us as consumers and more about the factually incorrect information they spread about the parties involved. Those parties have no choice in the matter.

Accountability looks like trying to spread the correct information where the incorrect information reached. I haven’t seen media personnel do that very often.

Nine have issued a statement. If they had the information well sourced (and it can still be wrong under these circumstances, just less likely to be wrong), then the journo should trust those sources less than they did previously.

If the information was not well sourced, then considering the embarrassment to Nine, they should act accordingly.

But even the best journos and the best publications will occasionally publish incorrect information. It's intrinsic to the nature of the profession, one which a lot of stuff gets printed based on verbal sources.
 
But even the best journos and the best publications will occasionally publish incorrect information. It's intrinsic to the nature of the profession, one which a lot of stuff gets printed based on verbal sources.
Agreed - but there is an expectation to have some level of fact checking prior to publication.

There's such a big push for being the first to break the news, that even the most rudimentary of checks are being skipped.
 
Usually they are held accountable, we just rarely pick up on it. If a story is proven to be factually incorrect, typically a correction is required to be printed/broadcast. However, the correction is never (and will never) be given the same prominence as the incorrect story in the first place. It tends to be shunted to some random spot in the middle of the newspaper, or printed in small italics at the end of an online article, ie “an earlier version of this story incorrectly reported XYZ…”

So technically they are held accountable, but given how small the punishment usually is, there’s no real incentive to stop it happening again. Media outlets would rather be first and wrong, than last and correct.

The exception is when the error was serious enough that civil cases - ie defamation - are brought against the publisher by the aggrieved party. Media organisations are hit a little harder by these, but the individual journalists are typically indemnified from having to pay anything themselves (as far as I’m aware).
 

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When will the media be actually held to account over reported stories that are factually inaccurate?

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