Play Nice Which club has the biggest supporter base? Collingwood, Richmond or West Coast?

Which club has the biggest supporter base?


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Instagram followers is an interesting measure and Richmond's numbers certainly exploded after winning the 2017 flag and subsequent period of success. I'm not sure if it is an accurate measure of number of fans or more an indication of fan engagement (though a likely indicator of support in a 16-25 demographic).

Take Carlton and Essendon's Insta followers for instance. Carlton has 212k compared to Essendon at 210k - However, Carlton have posted 7,159 times compared to 3,966 for Essendon. That may indicate that Carlton is better at engaging with their fans via social media compared to Essendon and does not necessarily have more supporters.

For comparison Collingwood has posted 5,570 times (261k); Richmond 4,033 (275k) and WCE 5,971 (218k).

Facebook fans differ in order:

1. Collingwood 363k
2. Essendon 336k
3. Hawthorn 329k
4. West Coast 320k
5. Richmond 288k
6. Adelaide 282k
7. Carlton 276k

Collingwood and Hawthorn are quite high in Facebook fans as a likely result of their success during the peak of Facebook's popularity (2008-2015). It thus makes sense that Richmond's Instagram followers are higher given that is now the dominant social media platform - although Collingwood performs relatively well in that regard.

Essendon is the interesting one with such a disparity between Facebook and Instagram followers - this may indicate they have lost support or lack support amongst the 16-25 demographic. Or, it can also indicate that Essendon has the greatest potential for growth should they achieve on field success.

I'd say that SuperCoach numbers are one of the most accurate ways of assessing raw support across the league, as someone else indicated in this thread.

Overall, I'd say is clear that Collingwood will always remain the biggest team nation wide. Richmond are at their zenith and may be considered bigger at the moment. West Coast are the most well resourced team in the league and clearly the most dominant within a single state. Essendon have large support and probably the potential to be the biggest outside those three.
 

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you have to ask why WC didn’t build a bigger stadium ....
A bigger stadium would have turned Freo into an unprofitable club and they'd end up needing huge handouts similar to some Vic teams, it's quite simple but your probably not capable of grasping it.
 
The limitation of these however as they are more measures of levels of current ‘engagement’ and this adds a layer of uncertainty to using purely as measures of support.

Take Instagram for example, Richmond was lagging comfortably behind Carlton, Collingwood and Essendon UNTIL they won the 2017 premiership. Then their Instagram followers instantly sh*t up nearly 30%. Ditto its Facebook ‘followers’. This also happened to a much lesser extent to Collingwood after it made the GF in 2019.

Below are the Google Trends trackers over time for these clubs, and Collingwood (last 5 years). You can see how success dramatically influences these stats for Richmond (and Collingwood). It’s reasonable to argue Essendon’s google trends baseline is stronger than both Carlton and Richmond but behind Collingwood after removing success driven spikes. This also supports the view that Essendon has wider overall support which was / is reflected in its total Facebook followers which they’ve led these clubs for many years reflecting this Stringer total support.. View attachment 1132269View attachment 1132270View attachment 1132271View attachment 1132272
The limitation of these however as they are more measures of levels of current ‘engagement’ and this adds a layer of uncertainty to using purely as measures of support.

Take Instagram for example, Richmond was lagging comfortably behind Carlton, Collingwood and Essendon UNTIL they won the 2017 premiership. Then their Instagram followers instantly sh*t up nearly 30%. Ditto its Facebook ‘followers’. This also happened to a much lesser extent to Collingwood after it made the GF in 2019.

Below are the Google Trends trackers over time for these clubs, and Collingwood (last 5 years). You can see how success dramatically influences these stats for Richmond (and Collingwood). It’s reasonable to argue Essendon’s google trends baseline is stronger than both Carlton and Richmond but behind Collingwood after removing success driven spikes. This also supports the view that Essendon has wider overall support which was / is reflected in its total Facebook followers which they’ve led these clubs for many years reflecting this Stringer total support.. View attachment 1132269View attachment 1132270View attachment 1132271View attachment 1132272
Google Trends is very unreliable compared to unique id's searching a football club. Are the trend results Worldwide or Australia? I bet the graphs worldwide would show it like this Collingwood, Carlton, Essendon, and Richmond. I have been told that Collingwood and Carlton have the biggest worldwide support out of the AFL. An example Carlton is the most popular club in Israel due to strong historical connections and both Collingwood Carlton are popular in the UK and New Zealand. There are also allot expat Aussies around the world.

In regards to Facebook yes there are allot of people who have accounts. But take example my siblings, wife, partners and extended family all are on Facebook support mostly support Carlton, Collingwood Richmond and St Kilda out 17 of us only 2 have liked Carlton.

It is well known within Carlton circles that they are in the top 2 3 supporter bases overall along with West Coast and Collingwood.

In the round ball game supporter bases are measured what I have posted previously plus live streaming which out 3 million subscribers has Collingwood, West Coast/Carlton at the top along with merchandise sales which has Richmond and Carlton at the top.

BTW in the round ball game it is
Manchester United
Liverpool
Real Madrid (Biggest in terms of Brand Value)
Barcelona
 
As of Monday, May 17 2021

Facebook
  1. Collingwood = 363,045
  2. Essendon = 346,188
  3. Hawthorn = 329,701
  4. West Coast = 320,819
  5. Richmond = 288,952
  6. Adelaide = 282,558
  7. Carlton = 276,078
  8. Sydney = 274,623
  9. Geelong = 220,522
  10. Fremantle = 211,112
  11. Port Adelaide = 191,445
  12. Western Bulldogs = 170,000
  13. St Kilda = 168,085
  14. North Melbourne = 150,031
  15. Brisbane = 147,993
  16. Melbourne = 143,338
  17. GWS = 107,439
  18. Gold Coast = 101,443

Instagram
  1. Richmond = 275,000
  2. Collingwood = 261,000
  3. West Coast = 218,000
  4. Carlton = 212,000
  5. Essendon = 210,000
  6. Hawthorn = 199,000
  7. Geelong = 197,000
  8. Sydney = 151,000
  9. Adelaide = 148,000
  10. Western Bulldogs = 146,000
  11. Fremantle = 133,000
  12. Port Adelaide = 123,000
  13. St Kilda = 119,000
  14. Brisbane = 118,000
  15. Melbourne = 107,000
  16. North Melbourne = 104,000
  17. GWS = 92,200
  18. Gold Coast = 80,500

Twitter
  1. Adelaide = 151,100
  2. Collingwood = 138,600
  3. Essendon = 133,300
  4. Carlton = 114,900
  5. Port Adelaide = 106,500
  6. Richmond = 101,500
  7. Sydney = 99,700
  8. Hawthorn = 99,100
  9. West Coast = 89,800
  10. Brisbane = 88,500
  11. Geelong = 87,000
  12. St Kilda = 83,100
  13. Fremantle = 78,100
  14. North Melbourne = 71,000
  15. Western Bulldogs = 67,100
  16. Melbourne = 66,100
  17. Gold Coast = 58,300
  18. GWS = 57,300

YouTube
  1. Collingwood = 26,000
  2. Adelaide = 19,100
  3. Port Adelaide = 19,100
  4. Carlton = 18,900
  5. Essendon = 18,400
  6. West Coast = 18,300
  7. North Melbourne = 17,500
  8. Richmond = 12,800
  9. Brisbane = 12,200
  10. Hawthorn = 10,800
  11. Geelong = 9,980
  12. St Kilda = 9,360
  13. Melbourne = 9,220
  14. Western Bulldogs = 8,260
  15. Sydney = 7,980
  16. Fremantle = 5,000
  17. Gold Coast = 4,260
  18. GWS = ?

Combined
  1. Collingwood = 788,845
  2. Essendon = 707,888
  3. Richmond = 678,252
  4. West Coast = 646,919
  5. Hawthorn = 638,601
  6. Carlton = 621,878
  7. Adelaide = 600,758
  8. Sydney = 533,303
  9. Geelong = 514,502
  10. Port Adelaide = 440,045
  11. Fremantle = 427,212
  12. Western Bulldogs = 391,360
  13. St Kilda = 379,545
  14. Brisbane = 366,693
  15. North Melbourne = 342,531
  16. Melbourne = 325,658
  17. GWS = 256,939
  18. Gold Coast = 244,503
 
As of Monday, May 17 2021

Facebook
  1. Collingwood = 363,045
  2. Essendon = 346,188
  3. Hawthorn = 329,701
  4. West Coast = 320,819
  5. Richmond = 288,952
  6. Adelaide = 282,558
  7. Carlton = 276,078
  8. Sydney = 274,623
  9. Geelong = 220,522
  10. Fremantle = 211,112
  11. Port Adelaide = 191,445
  12. Western Bulldogs = 170,000
  13. St Kilda = 168,085
  14. North Melbourne = 150,031
  15. Brisbane = 147,993
  16. Melbourne = 143,338
  17. GWS = 107,439
  18. Gold Coast = 101,443

Instagram
  1. Richmond = 275,000
  2. Collingwood = 261,000
  3. West Coast = 218,000
  4. Carlton = 212,000
  5. Essendon = 210,000
  6. Hawthorn = 199,000
  7. Geelong = 197,000
  8. Sydney = 151,000
  9. Adelaide = 148,000
  10. Western Bulldogs = 146,000
  11. Fremantle = 133,000
  12. Port Adelaide = 123,000
  13. St Kilda = 119,000
  14. Brisbane = 118,000
  15. Melbourne = 107,000
  16. North Melbourne = 104,000
  17. GWS = 92,200
  18. Gold Coast = 80,500

Twitter
  1. Adelaide = 151,100
  2. Collingwood = 138,600
  3. Essendon = 133,300
  4. Carlton = 114,900
  5. Port Adelaide = 106,500
  6. Richmond = 101,500
  7. Sydney = 99,700
  8. Hawthorn = 99,100
  9. West Coast = 89,800
  10. Brisbane = 88,500
  11. Geelong = 87,000
  12. St Kilda = 83,100
  13. Fremantle = 78,100
  14. North Melbourne = 71,000
  15. Western Bulldogs = 67,100
  16. Melbourne = 66,100
  17. Gold Coast = 58,300
  18. GWS = 57,300

YouTube
  1. Collingwood = 26,000
  2. Adelaide = 19,100
  3. Port Adelaide = 19,100
  4. Carlton = 18,900
  5. Essendon = 18,400
  6. West Coast = 18,300
  7. North Melbourne = 17,500
  8. Richmond = 12,800
  9. Brisbane = 12,200
  10. Hawthorn = 10,800
  11. Geelong = 9,980
  12. St Kilda = 9,360
  13. Melbourne = 9,220
  14. Western Bulldogs = 8,260
  15. Sydney = 7,980
  16. Fremantle = 5,000
  17. Gold Coast = 4,260
  18. GWS = ?

Combined
  1. Collingwood = 788,845
  2. Essendon = 707,888
  3. Richmond = 678,252
  4. West Coast = 646,919
  5. Hawthorn = 638,601
  6. Carlton = 621,878
  7. Adelaide = 600,758
  8. Sydney = 533,303
  9. Geelong = 514,502
  10. Port Adelaide = 440,045
  11. Fremantle = 427,212
  12. Western Bulldogs = 391,360
  13. St Kilda = 379,545
  14. Brisbane = 366,693
  15. North Melbourne = 342,531
  16. Melbourne = 325,658
  17. GWS = 256,939
  18. Gold Coast = 244,503

About 5 to 10 years ago I looked at this every season and included the Super Coach, Attendances and Membership numbers (as round up) and roughly the same clubs were in the same brackets...

1 to 3
Collingwood
Essendon
West Coast

4 to 7
Hawthorn
Carlton
Richmond
Sydney

8 to 11
Adelaide
Geelong
Fremantle
Port Adelaide

12 to 18
Brisbane
St Kilda
W Bulldogs
Melbourne
North Melbourne
GWS
Gold Coast

Obviously Richmond have jumped up and entrenched themselves in the top 3 / 4 but it’s interesting how similar these numbers are 8 to 10 years after I looked at it
 
As of Monday, May 17 2021

Facebook
  1. Collingwood = 363,045
  2. Essendon = 346,188
  3. Hawthorn = 329,701
  4. West Coast = 320,819
  5. Richmond = 288,952
  6. Adelaide = 282,558
  7. Carlton = 276,078
  8. Sydney = 274,623
  9. Geelong = 220,522
  10. Fremantle = 211,112
  11. Port Adelaide = 191,445
  12. Western Bulldogs = 170,000
  13. St Kilda = 168,085
  14. North Melbourne = 150,031
  15. Brisbane = 147,993
  16. Melbourne = 143,338
  17. GWS = 107,439
  18. Gold Coast = 101,443

Instagram
  1. Richmond = 275,000
  2. Collingwood = 261,000
  3. West Coast = 218,000
  4. Carlton = 212,000
  5. Essendon = 210,000
  6. Hawthorn = 199,000
  7. Geelong = 197,000
  8. Sydney = 151,000
  9. Adelaide = 148,000
  10. Western Bulldogs = 146,000
  11. Fremantle = 133,000
  12. Port Adelaide = 123,000
  13. St Kilda = 119,000
  14. Brisbane = 118,000
  15. Melbourne = 107,000
  16. North Melbourne = 104,000
  17. GWS = 92,200
  18. Gold Coast = 80,500

Twitter
  1. Adelaide = 151,100
  2. Collingwood = 138,600
  3. Essendon = 133,300
  4. Carlton = 114,900
  5. Port Adelaide = 106,500
  6. Richmond = 101,500
  7. Sydney = 99,700
  8. Hawthorn = 99,100
  9. West Coast = 89,800
  10. Brisbane = 88,500
  11. Geelong = 87,000
  12. St Kilda = 83,100
  13. Fremantle = 78,100
  14. North Melbourne = 71,000
  15. Western Bulldogs = 67,100
  16. Melbourne = 66,100
  17. Gold Coast = 58,300
  18. GWS = 57,300

YouTube
  1. Collingwood = 26,000
  2. Adelaide = 19,100
  3. Port Adelaide = 19,100
  4. Carlton = 18,900
  5. Essendon = 18,400
  6. West Coast = 18,300
  7. North Melbourne = 17,500
  8. Richmond = 12,800
  9. Brisbane = 12,200
  10. Hawthorn = 10,800
  11. Geelong = 9,980
  12. St Kilda = 9,360
  13. Melbourne = 9,220
  14. Western Bulldogs = 8,260
  15. Sydney = 7,980
  16. Fremantle = 5,000
  17. Gold Coast = 4,260
  18. GWS = ?

Combined
  1. Collingwood = 788,845
  2. Essendon = 707,888
  3. Richmond = 678,252
  4. West Coast = 646,919
  5. Hawthorn = 638,601
  6. Carlton = 621,878
  7. Adelaide = 600,758
  8. Sydney = 533,303
  9. Geelong = 514,502
  10. Port Adelaide = 440,045
  11. Fremantle = 427,212
  12. Western Bulldogs = 391,360
  13. St Kilda = 379,545
  14. Brisbane = 366,693
  15. North Melbourne = 342,531
  16. Melbourne = 325,658
  17. GWS = 256,939
  18. Gold Coast = 244,503

You have forgotten to add in one of the most popular social media platforms in TikTok, engagement is huge, likes etc
Only Rich and Pies surpass 750,000 followers when all social media platforms are combined, with bombers not far behind.

St.Kilda & Geelong head the pack on TikTok from Richmond

Richmond - 78.4K Followers - 871.7K Likes
Collingwood – 28.8K Followers - 231.6K Likes
Essendon - 10.8K Followers 21.6K Likes
Carlton - 23.5K Followers 238.7K Likes
Hawthorn - 45.7K Followers 614.5K Likes
Adelaide - 27.5K Followers 186.8K Likes
Geelong - 136.8K Followers 2.7M Likes
Port Adelaide - 15.7K Followers 147.8K Likes
Freo 4,646K Followers 1033 Likes
Western Bulldogs 21.5K Followers 192.4KLikes
St.Kilda - 172.5K Followers 2.1M Likes
Brisbane - 23.4K Followers 182.3K Likes
North Melbourne - 31.3K Followers 478.7K Likes
Melbourne - 23.9K Followers 195.3K Likes
GWS 12.2K Followers 102.6K Likes

Gold Coast - 136 Followers 90 Likes


*West Coast and Sydney, I couldn't locate their official TikTok, not sure if they even have a page.
 
Last edited:
As of Monday, May 17 2021

Facebook
  1. Collingwood = 363,045
  2. Essendon = 346,188
  3. Hawthorn = 329,701
  4. West Coast = 320,819
  5. Richmond = 288,952
  6. Adelaide = 282,558
  7. Carlton = 276,078
  8. Sydney = 274,623
  9. Geelong = 220,522
  10. Fremantle = 211,112
  11. Port Adelaide = 191,445
  12. Western Bulldogs = 170,000
  13. St Kilda = 168,085
  14. North Melbourne = 150,031
  15. Brisbane = 147,993
  16. Melbourne = 143,338
  17. GWS = 107,439
  18. Gold Coast = 101,443

Instagram
  1. Richmond = 275,000
  2. Collingwood = 261,000
  3. West Coast = 218,000
  4. Carlton = 212,000
  5. Essendon = 210,000
  6. Hawthorn = 199,000
  7. Geelong = 197,000
  8. Sydney = 151,000
  9. Adelaide = 148,000
  10. Western Bulldogs = 146,000
  11. Fremantle = 133,000
  12. Port Adelaide = 123,000
  13. St Kilda = 119,000
  14. Brisbane = 118,000
  15. Melbourne = 107,000
  16. North Melbourne = 104,000
  17. GWS = 92,200
  18. Gold Coast = 80,500

Twitter
  1. Adelaide = 151,100
  2. Collingwood = 138,600
  3. Essendon = 133,300
  4. Carlton = 114,900
  5. Port Adelaide = 106,500
  6. Richmond = 101,500
  7. Sydney = 99,700
  8. Hawthorn = 99,100
  9. West Coast = 89,800
  10. Brisbane = 88,500
  11. Geelong = 87,000
  12. St Kilda = 83,100
  13. Fremantle = 78,100
  14. North Melbourne = 71,000
  15. Western Bulldogs = 67,100
  16. Melbourne = 66,100
  17. Gold Coast = 58,300
  18. GWS = 57,300

YouTube
  1. Collingwood = 26,000
  2. Adelaide = 19,100
  3. Port Adelaide = 19,100
  4. Carlton = 18,900
  5. Essendon = 18,400
  6. West Coast = 18,300
  7. North Melbourne = 17,500
  8. Richmond = 12,800
  9. Brisbane = 12,200
  10. Hawthorn = 10,800
  11. Geelong = 9,980
  12. St Kilda = 9,360
  13. Melbourne = 9,220
  14. Western Bulldogs = 8,260
  15. Sydney = 7,980
  16. Fremantle = 5,000
  17. Gold Coast = 4,260
  18. GWS = ?

Combined
  1. Collingwood = 788,845
  2. Essendon = 707,888
  3. Richmond = 678,252
  4. West Coast = 646,919
  5. Hawthorn = 638,601
  6. Carlton = 621,878
  7. Adelaide = 600,758
  8. Sydney = 533,303
  9. Geelong = 514,502
  10. Port Adelaide = 440,045
  11. Fremantle = 427,212
  12. Western Bulldogs = 391,360
  13. St Kilda = 379,545
  14. Brisbane = 366,693
  15. North Melbourne = 342,531
  16. Melbourne = 325,658
  17. GWS = 256,939
  18. Gold Coast = 244,503
And I think that just about nails the breakdown, although Carlton would be 3rd or 4th. That’s comprehensive and aligned to the SuperCoach breakdown for memory.
 
You have forgotten to add in one of the most popular social media platforms in TikTok, engagement is huge, likes etc
Only Rich and Pies surpass 750,000 followers when all social media platforms are combined, with bombers not far behind.

St.Kilda & Geelong head the pack on TikTok from Richmond

Richmond - 78.4K Followers - 871.7K Likes
Collingwood – 28.8K Followers - 231.6K Likes
Essendon - 10.8K Followers 21.6K Likes
Carlton - 23.5K Followers 238.7K Likes

Hawthorn - 45.7K Followers 614.5K Likes
Adelaide - 27.5K Followers 186.8K Likes
Geelong - 136.8K Followers 2.7M Likes
Port Adelaide - 15.7K Followers 147.8K Likes
Freo 4,646K Followers 1033 Likes
Western Bulldogs 21.5K Followers 192.4KLikes
St.Kilda - 172.5K Followers 2.1M Likes
Brisbane - 23.4K Followers 182.3K Likes
North Melbourne - 31.3K Followers 478.7K Likes
Melbourne - 23.9K Followers 195.3K Likes
GWS 12.2K Followers 102.6K Likes
Gold Coast - 136 Followers 90 Likes


*West Coast and Sydney, I couldn't locate their official TikTok, not sure if they even have a page.
I'm pretty sure Richmond are top in Linkedin?
 

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PonsfordMagpie I just added the TikTok numbers to your previous combined tally.

Combined Social Media - Facebook, Instagram, Twitter, Facebook & TikTok

Hawks have moved up, Geelong with a rocket from 9th to 5th, Saints too 13th to 10th

Pies only club over 800K - I think if the bombers can have some real success their numbers should swell. We are still in our window and maximising our numbers which is what clubs should be doing when success comes. Don't think it'll be to long before the Tiges hit 800K

1. Collingwood = 817,645
2. Richmond = 756,652
3. Essendon = 718,688
4. Hawthorn = 684,301
5. Geelong = 651,302
6. West Coast = 646,919 (cannot confirm Tiktok followers)
7. Carlton = 645,378
8. Adelaide = 628,258
9. St.Kilda = 552,045
10. Sydney = 533,303 (cannot confirm Tiktok followers)
11. Port Adelaide 455,745
12. Fremantle = 431,858
13. Western Bulldogs – 412,086
14. Brisbane = 390,093
15. North Melbourne = 373,831
16. Melbourne = 349,558
17. GWS = 269,139
18. Gold Coast = 244,639
 
Last edited:
As of Monday, May 17 2021

Facebook
  1. Collingwood = 363,045
  2. Essendon = 346,188
  3. Hawthorn = 329,701
  4. West Coast = 320,819
  5. Richmond = 288,952
  6. Adelaide = 282,558
  7. Carlton = 276,078
  8. Sydney = 274,623
  9. Geelong = 220,522
  10. Fremantle = 211,112
  11. Port Adelaide = 191,445
  12. Western Bulldogs = 170,000
  13. St Kilda = 168,085
  14. North Melbourne = 150,031
  15. Brisbane = 147,993
  16. Melbourne = 143,338
  17. GWS = 107,439
  18. Gold Coast = 101,443

Instagram
  1. Richmond = 275,000
  2. Collingwood = 261,000
  3. West Coast = 218,000
  4. Carlton = 212,000
  5. Essendon = 210,000
  6. Hawthorn = 199,000
  7. Geelong = 197,000
  8. Sydney = 151,000
  9. Adelaide = 148,000
  10. Western Bulldogs = 146,000
  11. Fremantle = 133,000
  12. Port Adelaide = 123,000
  13. St Kilda = 119,000
  14. Brisbane = 118,000
  15. Melbourne = 107,000
  16. North Melbourne = 104,000
  17. GWS = 92,200
  18. Gold Coast = 80,500

Twitter
  1. Adelaide = 151,100
  2. Collingwood = 138,600
  3. Essendon = 133,300
  4. Carlton = 114,900
  5. Port Adelaide = 106,500
  6. Richmond = 101,500
  7. Sydney = 99,700
  8. Hawthorn = 99,100
  9. West Coast = 89,800
  10. Brisbane = 88,500
  11. Geelong = 87,000
  12. St Kilda = 83,100
  13. Fremantle = 78,100
  14. North Melbourne = 71,000
  15. Western Bulldogs = 67,100
  16. Melbourne = 66,100
  17. Gold Coast = 58,300
  18. GWS = 57,300

YouTube
  1. Collingwood = 26,000
  2. Adelaide = 19,100
  3. Port Adelaide = 19,100
  4. Carlton = 18,900
  5. Essendon = 18,400
  6. West Coast = 18,300
  7. North Melbourne = 17,500
  8. Richmond = 12,800
  9. Brisbane = 12,200
  10. Hawthorn = 10,800
  11. Geelong = 9,980
  12. St Kilda = 9,360
  13. Melbourne = 9,220
  14. Western Bulldogs = 8,260
  15. Sydney = 7,980
  16. Fremantle = 5,000
  17. Gold Coast = 4,260
  18. GWS = ?

Combined
  1. Collingwood = 788,845
  2. Essendon = 707,888
  3. Richmond = 678,252
  4. West Coast = 646,919
  5. Hawthorn = 638,601
  6. Carlton = 621,878
  7. Adelaide = 600,758
  8. Sydney = 533,303
  9. Geelong = 514,502
  10. Port Adelaide = 440,045
  11. Fremantle = 427,212
  12. Western Bulldogs = 391,360
  13. St Kilda = 379,545
  14. Brisbane = 366,693
  15. North Melbourne = 342,531
  16. Melbourne = 325,658
  17. GWS = 256,939
  18. Gold Coast = 244,503
Adding on Youtube
Unique Views Total Views
1. Collingwood 523,000 12 mil
2. Carlton 464,000 8 mil
3. Richmond 461,000 3.5 mil
4. WCE 457,000 7.9 mil
5. Essendon 452,000 5 mil
6. Brisbane 403,000 7 mil
7. Hawthorn 398,000 2 mil
8. Adelaide 396,000 14 mil
9. Geelong 392,000 1.3 mil
10. Sydney 343,000 8 mil
11. Melbourne 299,000 4 mil
12. Port 292,000 14 mil
13. St Kilda 268,000 2 mil
14. WB 244,000 2 mil
15. North 228,000 15 mil
16. Gold Coast 102,000 2 mil
Not given Freo or GWS
 
I don't think Youtube views is a very good indicator. And here's why.

Hawthorn experienced a lot of recent success. If I were a Hawk and wanted to watch a GF or one of the final series, I'd whack on a DVD. Same with Tigers.

Carlton supporters, on the other hand (and Richmond up until recently), will be doing searches on Youtube.

Just a theory, but I think Youtube is misleading.
 
I don't think Youtube views is a very good indicator. And here's why.

Hawthorn experienced a lot of recent success. If I were a Hawk and wanted to watch a GF or one of the final series, I'd whack on a DVD. Same with Tigers.

Carlton supporters, on the other hand (and Richmond up until recently), will be doing searches on Youtube.

Just a theory, but I think Youtube is misleading.
These are individuals who view content every day on the clubs channel not searching. But it would be intersting to find out what the numbers of unique id searches.Youtube is the second most used platform after Google.
 

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