Eddie McGuire, a prominent figure in Australian sports media, has made headlines by collaborating with Channel 7 through his production company, JAM TV. This move includes the launch of two new AFL talk shows, signaling a major shift in the competitive landscape of Australian sports broadcasting.
The two programs, Sunday Footy Feast and The Wash Up, will bolster Channel 7’s AFL coverage. Sunday Footy Feast is designed to air immediately after Channel 9’s long-established Sunday Footy Show, while The Wash Up will follow Channel 7’s live Sunday match broadcasts. These additions reflect Seven’s intent to expand its AFL programming and attract a wider audience.
Interestingly, McGuire will maintain his role at Channel 9, hosting Footy Classified. This dual-network involvement demonstrates his unique position in the media industry, as he navigates collaborations with competing broadcasters. JAM TV, which already produces The Sunday Footy Show for Nine, further underscores McGuire’s extensive reach in AFL media production.
McGuire’s move to Seven is particularly notable given his previous criticism of the network. In 2021, he referred to Channel 7 as “Channel Copycat” for recruiting talent from Footy Classified. However, this partnership shows a willingness to transcend past rivalries for new opportunities.
Channel 7’s broader strategy includes new programs such as Agenda Setters and Unfiltered, aimed at rivaling Nine’s strong AFL lineup. McGuire’s contribution is expected to enhance the network’s content and attract a loyal following.
Having ended his decade-long association with Fox Footy in 2022, McGuire has focused on expanding his media ventures. His ability to manage roles across competing networks highlights his significant influence in Australian sports media.
As these new programs launch, all eyes will be on McGuire to see how his dual roles shape the future of AFL broadcasting. This move not only cements his legacy but also positions him as a key player in the rapidly evolving sports media industry.
