North Melbourne Football Club is deeply saddened to announce the passing of Barry Cheatley, a beloved former player, administrator, and life member. His sudden loss comes in a week already marked by the passing of another cherished figure, Marj Aylett, both of whom played pivotal roles in shaping the club’s proud history during its golden era in the 1970s.
Barry Cheatley, Shinboner No. 510, made an indelible mark both on and off the field. Recruited from Redan in the Ballarat Football League, he played 81 games for the Kangaroos between 1959 and 1964. His promising playing career was cut short at just 25 due to a serious ankle injury, but his love for the club endured. Barry returned to North Melbourne in 1971 as Director of Marketing, where his innovative spirit transformed the club’s cultural and match-day experiences.
As a member of North Melbourne’s Hall of Fame and a life member since 1977, Barry was instrumental in creating and expanding the iconic Grand Final Breakfast, embedding it as a cornerstone of the AFL’s event calendar. His creativity also brought memorable match-day initiatives to life, including the unforgettable 1979 halftime entertainment featuring a circus elephant—a moment forever etched in North Melbourne folklore.
Most recently, Barry’s enduring connection to the club was evident when he proudly presented Griffin Logue with his first North Melbourne jumper in Round 1, 2023, continuing his legacy of fostering a deep sense of belonging within the Kangaroos community.
North Melbourne President Dr. Sonja Hood AM paid tribute to Barry’s enduring contributions, saying:
“Barry was a key driver of the pioneering spirit synonymous with North Melbourne during the 1970s, a legacy that remains part of our club’s DNA today. As a committee member, treasurer, and passionate advocate for the Past Players and Officials Association, Barry was a true connector, keeping the North Melbourne family close even in his later years.
“We extend our heartfelt condolences to Barry’s wife Barbara, his children Simone and Guy, and their families during this difficult time. Barry’s warmth, creativity, and love for the club will be deeply missed.”
The Cheatley family shared their reflections on Barry’s lifelong bond with the club:
“Barry’s passion for North Melbourne was boundless. Arden Street was not just a workplace for him—it was a second home that fostered incredible lifelong friendships. He was inspired by the club and gave back tirelessly, providing inspiration and support to all who knew him.
“Barry’s love for North Melbourne runs through our family, and we honor his legacy by holding him in our hearts today and always.”
Barry is survived by his wife Barbara, his children Simone and Guy, and his grandchildren Lisa, Ebony, Will, and Charlotte. The North Melbourne family stands united in celebrating the life of a man who gave so much to the club and its community.
