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Adam Simpson’s tenure as head coach of the West Coast Eagles has come to a dramatic end after a tumultuous period marked by significant challenges and underperformance. Simpson, who led the Eagles to a premiership in 2018, saw his position scrutinized following a series of disappointing seasons, culminating in a wooden spoon finish this year.

The decision to part ways with Simpson was not taken lightly. Despite some support from club powerbrokers and former chairman Murray McHenry, who attributed the team’s struggles to injuries rather than coaching deficiencies, the board ultimately decided that a change was necessary to steer the club back to success​​.

Simpson’s departure comes after a season where the Eagles managed only three wins and endured a record 16-game losing streak. The final blow appeared to be a 101-point loss to Fremantle, which raised serious questions about his ability to continue leading the team. Fans and pundits had been vocal about their dissatisfaction, with many calling for his removal on social media platforms​.

Looking ahead, the Eagles are expected to consider several former players who have transitioned into coaching roles across the league. Names like Dean Cox, Jamie Graham, and Ashley Hansen have been mentioned as potential successors, each bringing their own experience and understanding of the club’s culture and expectations​​.

This decision marks the end of an era for the Eagles, with Simpson’s decade-long association with the club being defined by both remarkable highs and notable lows. As the club embarks on a new chapter, the focus will be on rebuilding and returning to the competitive edge that once saw them crowned AFL champions​​.