FTA-TV 2011 AFL TV ratings thread part 2

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Remember though the FTA component of our deal did not increase from last time.

Although given the FTA games will go up against live payTV next year I suppose ch7 did increase their deal given they know their ratings will drop next year. So in effect they are paying more for less ratings.

I could be wrong since I haven't followed the TV rights all that closely but didn't Seven pay roughly the same as last time but this time they received only half the content? Last time they (and Ten) purchased all eight games and onsold half to Foxtel, this time Seven purchased four games and Foxtel purchased nine games. Effectively the value of the FTA portion doubled.
 
Can we by any chance just make this a ratings thread and move these "discussions" someplace else?
 

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No need to get flustered RedBum, RL rates very well, so get used to it :thumbsu:

Clearly RL does not rate as well as the AFL and cannot deliver a national audience like the AFL.


NRL cannot kick broadcast rights can for as much as AFL
James Chessell
From:The Australian
June 25, 201112:00AM

ON any rational analysis, the NRL's media rights are not worth as much as the AFL's.

This will not stop many members of the extended rugby league family - including the odd commentator and club chairman - from making unrealistic claims about the the game's value. But strip away the emotion, ideology and historic grievances and you are left with good news and bad news as far as the NRL broadcast rights are concerned.

While AFL is not big in NSW or Queensland, it is a more national game, which is important. For example, a company such as Telstra will always pay more for mobile and internet (IPTV) rights if it can market them across the country. Having the AFL is often the reason Seven finishes the week on top for all mainland capital cities combined.

National reach counts. NRL tragics talk about the code's Sydney and Brisbane audiences - which are very strong - but they forget that both AFL grand finals last year outrated the NRL equivalent (2.8 million and 2.7 million v 2.1 million) for the capital cities. Last year's NRL finals games averaged almost 700,000 metro viewers compared with more than 900,000 per AFL finals game, according to Goldman Sachs. These are the numbers FTA broadcasters care about. Not curious "cumulative audience" figures quoted in some newspapers (including The Australian) in March.


http://www.theaustralian.com.au/new...r-as-much-as-afl/story-e6frg7mf-1226081603237
 
Last night's comparative ratings:

13 NINE'S LIVE FRIDAY NIGHT FOOTBALL Nine 614,000 409,000 *** 204,000 *** ***
16 SEVEN'S AFL: RND 14: HAWTHORN VS ESSENDON Seven 558,000 *** 382,000 *** 95,000 80,000
19 NINE'S FRIDAY NIGHT FOOTBALL Nine 461,000 286,000 *** 175,000 *** ***

Source: http://www.smh.com.au/opinion/socie...tay-home-on-friday-night--20110620-1gaoz.html

(I have removed David Dale's slightly droll commentary on what states are broadcasting what sports.)

My commentary: Another strong AFL night. The NRL continue to shoot themselves in the foot by holding a game in Perth and then failing to broadcast it outside of Sydney/Brisbane. What purpose does that serve? Interstingly, they also had very poor figures for the second game in Brisbane, given that the Broncos were playing near-live.
 
A strong AFL night? It was one of the lowest rating games of the year. The blowout didn't help, but Adelaide v Dogs rated better.

True, it did, but the slack in that game was picked up in the Adelaide ratings. Last night's Melbourne ratings were better (as you'd expect).

Just to put perspective on it, the average Friday night figures for FTA are 669 (nationally) and 416 (Melbourne). However, this is pretty skewed by the Geelong/Collingwood game. The median Melbourne figure, which is probably more meaningful, is 409. Last night wasn't really that far off.

Also, keep in mind there are no 7MATE figures included there.
 
Well there goes one of the NRL fan's favorite argument down the drain. They always go on about why their second game rates so poorly. They always say it's because the second game is delayed by 2 hours so it's over by the time the game is broadcast (like Perth have to put up with every Friday night for AFL).

Well last nights NRL game in Perth was at 7pm Perth time so only 30 minutes delayed for their Sydney and Brisbane audiences at 9.30est. Plus it included the broncos which are one of their higher rating teams ( amazing what happens when you have 1 team for 2 million people).

Yet it still rated much lower than their 7.30 match, and much lower than the AFL, despite being broadcast at the same time. Just goes to show what a massive detrimental effect showing the AFL delayed, late and over 3 hours has on our ratings average. Come next year when the telecast starts at 7.30 we should see a big improvement in ratings.
 
Dont want to whinge, because generally the AFL do a great job IMO, and i am not just talking about TV, but i don't remember the last time that i looked forward to a friday night game TBH, St Kilda would have to be the worst team in the comp to watch, and yet they have plenty of friday night games.

Saturday night on the other hand seems to have better games, yet it s bit of a black hole for viewers in general with much more stuff on.

Essendon's wheels have fallen off, which is not the fault of the AFL, but friday nights have been pretty boring lately for footy.
 
Last night's comparative ratings:

13 NINE'S LIVE FRIDAY NIGHT FOOTBALL Nine 614,000 409,000 *** 204,000 *** ***
16 SEVEN'S AFL: RND 14: HAWTHORN VS ESSENDON Seven 558,000 *** 382,000 *** 95,000 80,000
19 NINE'S FRIDAY NIGHT FOOTBALL Nine 461,000 286,000 *** 175,000 *** ***

Source: http://www.smh.com.au/opinion/socie...tay-home-on-friday-night--20110620-1gaoz.html

(I have removed David Dale's slightly droll commentary on what states are broadcasting what sports.)

My commentary: Another strong AFL night. The NRL continue to shoot themselves in the foot by holding a game in Perth and then failing to broadcast it outside of Sydney/Brisbane. What purpose does that serve? Interstingly, they also had very poor figures for the second game in Brisbane, given that the Broncos were playing near-live.

So the 2 city game beat us again...
 

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So the 2 city game beat us again...
The population of those 2 cities equals the population of our three.

Add to that their games are live in to each city, start at 7.30, and are only averaged over 2 hours.

A better comparison is to average their 2 games together so you get a game that's live and a game that's later and delayed. We win that comparison every week, even though we almost always have a game targeted to one of our 3 heartland cities.
 
The population of those 2 cities equals the population of our three.

Add to that their games are live in to each city, start at 7.30, and are only averaged over 2 hours.

A better comparison is to average their 2 games together so you get a game that's live and a game that's later and delayed. We win that comparison every week, even though we almost always have a game targeted to one of our 3 heartland cities.

21k each watched AFL in Sydney and Brisbane last night.

Oh, and which club was targeted in Brisbane for the live game last night in the NRL?
 
21k each watched AFL in Sydney and Brisbane last night.

Oh, and which club was targeted in Brisbane for the live game last night in the NRL?

The second game was targeted to Brisbane and Sydney, two of RL's more popular teams, and only on 30 minute delay. How did it rate again? Hmmm. Looks like your 9.30 game doesnt rate crap because it's aired after the game finishes as you say. It rates crap because RL fans turn in to pumpkins after 9.30pm.
 
In this spirit of this thread, the Suns v Dogs game attracted 16,000 fans today, while the Titans/Whoever game attracted 12,000.

The death of rugby league/league heartland LOL/? etc.

EDIT: Admittedly, NSW regionals were not included in the crowd figure.
 
True, it did, but the slack in that game was picked up in the Adelaide ratings. Last night's Melbourne ratings were better (as you'd expect).

Just to put perspective on it, the average Friday night figures for FTA are 669 (nationally) and 416 (Melbourne). However, this is pretty skewed by the Geelong/Collingwood game. The median Melbourne figure, which is probably more meaningful, is 409. Last night wasn't really that far off.

Well, yes. But since when has it been all about Melbourne ratings? Wait a couple of weeks when it's West Coast v Geelong. Assuming 7 show it live or close to it, it'll get 300k in Perth.

If 7 want games that rate, then the AFL should schedule less all-Vic clashes.

Also, keep in mind there are no 7MATE figures included there.

I doubt there would have been 50k combined.
 
Well, yes. But since when has it been all about Melbourne ratings? Wait a couple of weeks when it's West Coast v Geelong. Assuming 7 show it live or close to it, it'll get 300k in Perth.

If 7 want games that rate, then the AFL should schedule less all-Vic clashes.



I doubt there would have been 50k combined.

Agree. Perth and Adelaide ratings for FN are rarely significant because the game is usually all Melbourne and delayed by so much. Hopefully this is fixed next year.
 
Yesterday's ratings:
4 SATURDAY NIGHT AFL Ten 804,000 100,000 397,000 66,000 103,000 138,000
18 SATURDAY AFTERNOON AFL Ten 342,000 34,000 135,000 48,000 68,000 57,000

Source: http://www.smh.com.au/opinion/socie...tay-home-on-friday-night--20110620-1gaoz.html

Outstanding result from Sydney. 134,000 cumulatively. Definitely on the rise after some reasonably soft ratings earlier in the season. Could push 150-200k by the end of the season.
 
Yesterday's ratings:
4 SATURDAY NIGHT AFL Ten 804,000 100,000 397,000 66,000 103,000 138,000
18 SATURDAY AFTERNOON AFL Ten 342,000 34,000 135,000 48,000 68,000 57,000

Source: http://www.smh.com.au/opinion/socie...tay-home-on-friday-night--20110620-1gaoz.html

Outstanding result from Sydney. 134,000 cumulatively. Definitely on the rise after some reasonably soft ratings earlier in the season. Could push 150-200k by the end of the season.

Seriously makes you question the accuracy of the 10 and oneHD ratings when the games are simulcast on both channels. Last night was on 10 only and if I am not mistaken it rated quite a bit better.
 
Seriously makes you question the accuracy of the 10 and oneHD ratings when the games are simulcast on both channels. Last night was on 10 only and if I am not mistaken it rated quite a bit better.

Good game though, and Collingwood will obviously rate well in Melbourne. Average ratings tend to be higher when the game goes down to the wire.

Over 200k for Freo v Brisbane as well with the game also live on Fox.

No surprise GC v Dogs rated like shit.
 
21k each watched AFL in Sydney and Brisbane last night.

Oh, and which club was targeted in Brisbane for the live game last night in the NRL?

Garbage.

Most people in Sydney would have watched it ad free on Main Event as they usually do, the ratings for which aren't available.
 
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