Remember though the FTA component of our deal did not increase from last time.
Although given the FTA games will go up against live payTV next year I suppose ch7 did increase their deal given they know their ratings will drop next year. So in effect they are paying more for less ratings.
I could be wrong since I haven't followed the TV rights all that closely but didn't Seven pay roughly the same as last time but this time they received only half the content? Last time they (and Ten) purchased all eight games and onsold half to Foxtel, this time Seven purchased four games and Foxtel purchased nine games. Effectively the value of the FTA portion doubled.