Official Club Stuff 2017 Membership Tally

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The figures are based on numbers after the July 31 deadline and include only games-based memberships, not social memberships.

A total of 7192 AFLW memberships were included in the figures.
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AFL contradicting themselves, why aren't I surprised. With AFLW matches not being ticketed none of the AFLW membership packages were games-based.
 

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This is classic....

Last week mocking Richmond fans...

Walshawk said:
Yes I am sure they are closely watching Richmond before processing new membership.
Actually the website has not been updated in ages, but at each home game that are 'thanking our xxxxx members. It has been climbing steadily all season.
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This week channeling them...

Walshawk said:
Love how they waited again until we posted our figure then announced just above. Will be interesting to see if the AFL amends down again.
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telsor said:
Interesting with the AFLW memberships being included, considering only 8 clubs get them.

I dare say they were what put Collingwood back on top.
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Was under the impression they didnt include AFLW members who were also members of their AFL team to stop double ups.
Could be wrong but that's what ive heard.

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General Giant said:
Was under the impression they didnt include AFLW members who were also members of their AFL team to stop double ups.
Could be wrong but that's what ive heard.

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I'm sure there would be overlap, and many (most) would have both, but given there are an average of 900 per club, I imagine a couple of hundred would be new/extra/wouldn't have signed up otherwise.
 
telsor said:
I'm sure there would be overlap, and many (most) would have both, but given there are an average of 900 per club, I imagine a couple of hundred would be new/extra/wouldn't have signed up otherwise.
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Just read the AFL article. Says 45%of AFLW are new members to Aussie rules.

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General Giant said:
Just read the AFL article. Says 45%of AFLW are new members to Aussie rules.

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I feel really bad for posting this because I've been a big supporter for the AFLW bringing new supporters to the game, but unless the AFL get all the names and addresses of in-club members (do they?) there's every chance that these "new" members in any given club are members of a non-AFLW AFL club, and not necessarily "new" members - of the 1000 or so that bought a Melbourne AFLW membership because of Daisy Pearce or whatever, they could have easily been a North, Saints, Richmond member or whatever. The only thing that that number suggests is that "55% of the 7,000 AFLW members had never been a member of that club specifically"
 

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RussellEbertHandball said:
Both clubs count the 8,000 AOSMA Footy members like they both counted Footy Park Category 1 members ie access to 22 games. The AFL let both clubs get away with it between 1997-2013. Both clubs used to get paid from the SANFL for this category 1 membership, the equivalent AFL clubs got paid for AFL Club Support membership amount.

They changed their mind with the move to AO and in the previous years Adelaide get to count approx 5,000 in their official AFL audited figures and Port only are allowed to count approx 3,000 in their official AFL audited figures. Rather than tick a box like AFL Club Support memberships the SMA are too ****en lazy to ask their members to do this, and a 35/65 allocation occurs.

The payment from the AO memberships the equivalent of what the AFL paid to clubs the AFL Club Support membership, has never occurred at AO. In 2014 the clubs got zero. In 2015 the adult membership went up by $100 and the 2 clubs split this $50 each. The clubs also split the increase in the Concession memberships and Junior memberships over the 2014 fees.

So Port's figures adjusted for this would be 52.1k + 5k = 57.1k. So where do the other 2.9k come from as Port's membership count was 60,022 last Friday. Port sell baby memberships for $25 and some kids memberships with no game access for $40. The AFL don't count them because they are less than $50. 2 or 3 years ago I checked Hawthorn's kid memberships and the cheapest were $51 ie with non access so they are included in their official AFL audited total. Each year the club sells 300 pet memberships. They are eliminated by the AFL.

Port Adelaide Magpies only memberships are counted by the club but not the AFL. Last year the total difference after adjusted for AO memberships was 1.8k. I'm not sure why after this AO members adjustment this year, the difference has jumped to 2.9k.

The crows count about 12,000 free e-memberships.
Edit I first said 15k free e-memberships but it would be 12k + 3k AOSMA Footy members adjustment.
They started that last year and got about 10,000 freebie members last year. You have to supply a name, email address and date of birth and you are a We Fly as One member. You get some very basic benefits for this but you probably end up being marketed to by crows sponsors, so its clever engagement. See

http://www.afc.com.au/Membership/specialty-memberships/we-fly-as-one

View attachment 404184
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According to this article from Port's website Port were only allocated 28% of the 8,000 AOSMA Football Members, down from 33% last year and 36% the previous 2 years, so that's 2,240 not 3,000 as per above. I have no idea why that allocation has changed.
http://www.portadelaidefc.com.au/news/2017-08-16/members-kt-says-thanks

So Port's break down is Official AFL Audit number 52,129 + 5,760 AOSMA footy members counted by Port but allocated to the crows + 2,133 other memberships not counted by the AFL = 60,022 as per Port's total on website 11/8/17. The_Wookie you used the total of 59,651in your post on the Port board, so I'm not sure if that was the cut off by AFL or just the last figure you had. In 2016 it was 53,743+5,360+1,111 =60,214. So other memberships have increased by 1,000 as I stated above, but I was using the wrong figures saying 1.8k vs 2.9k. Not sure why there was a 1,000 increase unless part of it is due to 60,022 the club counted vs your cut off of 59,651.
 
Be nice if Adelaide actually had a stadium that was of a sensible capacity instead of the ridiculous 53,500 it is.
 
threenewpadlocks said:
Most kids are fans of the team that their parents support, and that's exaggerated when parents are the only ones that can buy memberships.

I would suggest that kids that are more likely to support Hawthorn because of their success, come from families which the parents aren't particularly strong footy fans, therefore aren't supporting of the team that their parents are. In that case, these parents are less likely to buy kids/family memberships, because they're not simply footy fans, even if their kids are.

As such wouldn't the "success breeds fans" work against the membership argument, not for it? That even if what people are saying is true, doesn't actually translate to the membership number differential to the extent that it's double the size of the next club?

Like experiences when I was a primary aged school kid and a mad Dogs fan because of my family, and you'd talk footy, there'd always be a number of kids who would "support" whatever team happened to have won the flag or whatever, but it's not like their family are the ones who are buying memberships and the like.

Just my two cents.
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The Hawthorn wave, from their success between 1971-1996 ( up until they almost merged), took over 20 years to arrive - well those who saw success in the 1970's and 1980's. The kids who saw Hawthorn win plenty, but didn't go to the footy much, started buying memberships when they became adults in their 20's and 30's and I suspect signed up their kids straight away, when they started having them in their 30's and 40's.
 
RussellEbertHandball said:
According to this article from Port's website Port were only allocated 28% of the 8,000 AOSMA Football Members, down from 33% last year and 36% the previous 2 years, so that's 2,240 not 3,000 as per above. I have no idea why that allocation has changed.
http://www.portadelaidefc.com.au/news/2017-08-16/members-kt-says-thanks

So Port's break down is Official AFL Audit number 52,129 + 5,760 AOSMA footy members counted by Port but allocated to the crows + 2,133 other memberships not counted by the AFL = 60,022 as per Port's total on website 11/8/17. The_Wookie you used the total of 59,651in your post on the Port board, so I'm not sure if that was the cut off by AFL or just the last figure you had. In 2016 it was 53,743+5,360+1,111 =60,214. So other memberships have increased by 1,000 as I stated above, but I was using the wrong figures saying 1.8k vs 2.9k. Not sure why there was a 1,000 increase unless part of it is due to 60,022 the club counted vs your cut off of 59,651.
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RussellEbertHandball. My figures were the ones shown on the Port website at 5pm on July 31.

According to Ports article -
The audit includes all membership products that meet certain criteria, applied consistently across the league’s 18 clubs, and Port’s share of the 8,000 Adelaide Oval stadium members based on a split of 28% being allocated to the club by the ground's Stadium Management Authority.
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Im not reading this as having AOSMA memberships on top of the 52,000. The language of the article seems to suggest its included.
 
The_Wookie said:
RussellEbertHandball. My figures were the ones shown on the Port website at 5pm on July 31.

According to Ports article -


Im not reading this as having AOSMA memberships on top of the 52,000. The language of the article seems to suggest its included.
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I'm not sure what you are reading Wookie but only 28% of the 8,000 SMA is included in the 52,000 AFL audited figure. For proof/clarification here is the 2014 announcement ie first year at AO


http://www.portadelaidefc.com.au/news/2014-08-22/statement-record-membership-growth
As of 22 August, the club’s total membership figure stands at 55,709, the official audited figure released by the AFL today brings that figure down to 48,968. The variance between the club’s total membership number and the AFL reportable number for 2014 is primarily due to a change in the way the AFL elects to treat Adelaide Oval Football Members (formerly SANFL Premier category members). Since Port Adelaide entered the national competition in 1997, the AFL had counted all SANFL Premier members – who had access to all 22 home-and-away games at AAMI Stadium – towards the audited membership figures of both Port Adelaide and the Adelaide Crows.

One of the key criteria for ‘membership’ in the AFL’s audit is that revenue is received by a club (a minimum of $50 per member). However, with changes to the stadium revenue model at the Adelaide Oval in 2014, the AFL has instead split the Adelaide Oval 22-game membership figure between the two clubs on a 35/65 basis against Port Adelaide, despite stadium members having access to all 22 minor round games at the Oval.

This change in auditing system resulted in an allocation of 2,928 Adelaide Oval members to Port Adelaide and 5,278 to the Crows. The 35/65 distribution split was based on SANFL ‘club of support’ research which had the split at 30/70. Had the audit process remained the same as previous seasons, the like-for-like comparison number would have been 54,255 – equating to a year-on-year growth figure of 14,417 member or a 36% increase.
http://www.portadelaidefc.com.au/news/2014-08-22/statement-record-membership-growth
 
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