A player could spend his salary on building a rocket, taking a large portion of the squad to the moon where they play the first AFL game ever in a low gravity environment, it making world news and the Swans media team would only mention it perhaps in passing a few months after they have returned and half those players have already been infected with an alien virus that turns them into zombies.
IDK, there's a sponsorship opportunity.
"The Sydney Swans are proud to announce a new partnership with QBE for discounted space-induced Zombie virus cover."