Memberships 2023 St.Kilda Membership Thread (FINAL TALLY - 60,239 - CLUB RECORD)

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Can you post it? I didn't get it

Dear , Lord Pakenhamsaint the 3rd

I write to you today on the eve of our first game of the season as we celebrate the 150th year of St Kilda Football Club.

As a lifelong Saints fan, it is an incredible honour to serve our Club as President in this momentous year. I fully appreciate the responsibility associated with such a privileged role and the understandable impatience of all of you for on-field success.

Off the field, we are arguably in the strongest position that we have ever been in as a Club thanks to the good and hard work of many, in tandem with your support.

We have a magnificent facility in bayside Melbourne at RSEA Park and are rapidly repaying our debt. We have already surpassed 50,000 members – just the third time in our history – before Round 1, and expect another record-breaking year of 60,000+ signed-up Saints.

As the ball bounces on Sunday, we will be just days away from opening the next stage of the Danny Frawley Centre for Health & Wellbeing and have just welcomed a range of experienced faces to our AFLW program following the 2023 Trade Period.

Off-field strength provides a platform for on-field success, but we now have to deliver this. We know that one flag in 150 years is not good enough. We want to be playing finals and eventually landing our second and subsequent premierships. That mission remains unchanged.

The Football Review that I led, and the ensuing changes, have seen us both welcome and farewell many people across the football program. As challenging as some of these decisions may have been, at the end of the day it was crystal clear that substantial change was absolutely necessary to fulfil our on-field ambitions.

Over the off-season, right across the club, a power of work has been done to both cement our core goals for the future and successfully action the recommendations put forward by the Review.

I have seen first-hand the excellent job that Ross Lyon and his coaching panel have done to establish a program for the players that empowers role clarity, prioritises game plan education, and pursues daily excellence through 100 per cent effort in everything we do as a club.

As Ross has emphasised to our players, results are simply feedback. Sustainable positive outcomes only ever come from getting the process and fundamentals right and there is a deep shared commitment across the club to doing this. We are confident this will translate on-field sooner rather than later.

As we work towards the ultimate success, we are determined to stick the course. We will not be swayed by early results in the season as our new program takes shape under Ross.

This is a season of exploration and possibility, but one where we will truly learn about the calibre and capabilities of those who will be part of our next premiership. We want to build a culture of continual improvement, where we look to overcome every obstacle with unrelenting determination until we are in a position to deliver the success you deserve.

Away from the field, our 150th year will also be a season of celebrating the loyal members which make up our great club.

Our dedicated staff have been hard at work planning ways to acknowledge all elements of the club, with none bigger than our 150th anniversary game in Round 3 at the MCG against Essendon.

Our record crowd for a home game at the MCG is 67,893. I can’t think of a better way, almost exactly 150 years since our official formation, to celebrate everything that our club stands for than breaking this record and commencing the new chapter of our history, united together in the red, white and black.

Thank you for being part of our history.

See you at the footy.

Andrew Bassat
 

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Same. I feel left out.
Happy to share intricate details of the gameplan but the letter to members is hush-hush. Probably a good thing, everyone's sick of them.
 
Dear , Lord Pakenhamsaint the 3rd

I write to you today on the eve of our first game of the season as we celebrate the 150th year of St Kilda Football Club.

As a lifelong Saints fan, it is an incredible honour to serve our Club as President in this momentous year. I fully appreciate the responsibility associated with such a privileged role and the understandable impatience of all of you for on-field success.

Off the field, we are arguably in the strongest position that we have ever been in as a Club thanks to the good and hard work of many, in tandem with your support.

We have a magnificent facility in bayside Melbourne at RSEA Park and are rapidly repaying our debt. We have already surpassed 50,000 members – just the third time in our history – before Round 1, and expect another record-breaking year of 60,000+ signed-up Saints.

As the ball bounces on Sunday, we will be just days away from opening the next stage of the Danny Frawley Centre for Health & Wellbeing and have just welcomed a range of experienced faces to our AFLW program following the 2023 Trade Period.

Off-field strength provides a platform for on-field success, but we now have to deliver this. We know that one flag in 150 years is not good enough. We want to be playing finals and eventually landing our second and subsequent premierships. That mission remains unchanged.

The Football Review that I led, and the ensuing changes, have seen us both welcome and farewell many people across the football program. As challenging as some of these decisions may have been, at the end of the day it was crystal clear that substantial change was absolutely necessary to fulfil our on-field ambitions.

Over the off-season, right across the club, a power of work has been done to both cement our core goals for the future and successfully action the recommendations put forward by the Review.

I have seen first-hand the excellent job that Ross Lyon and his coaching panel have done to establish a program for the players that empowers role clarity, prioritises game plan education, and pursues daily excellence through 100 per cent effort in everything we do as a club.

As Ross has emphasised to our players, results are simply feedback. Sustainable positive outcomes only ever come from getting the process and fundamentals right and there is a deep shared commitment across the club to doing this. We are confident this will translate on-field sooner rather than later.

As we work towards the ultimate success, we are determined to stick the course. We will not be swayed by early results in the season as our new program takes shape under Ross.

This is a season of exploration and possibility, but one where we will truly learn about the calibre and capabilities of those who will be part of our next premiership. We want to build a culture of continual improvement, where we look to overcome every obstacle with unrelenting determination until we are in a position to deliver the success you deserve.

Away from the field, our 150th year will also be a season of celebrating the loyal members which make up our great club.

Our dedicated staff have been hard at work planning ways to acknowledge all elements of the club, with none bigger than our 150th anniversary game in Round 3 at the MCG against Essendon.

Our record crowd for a home game at the MCG is 67,893. I can’t think of a better way, almost exactly 150 years since our official formation, to celebrate everything that our club stands for than breaking this record and commencing the new chapter of our history, united together in the red, white and black.

Thank you for being part of our history.

See you at the footy.

Andrew Bassat


George gringo2011 if you want to see the email you can DM me.
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From being on the press release list to getting banned from receiving members emails. What a fall from grace
I'm still on there, just never check the e-mails :cool:

If you want to come at the King, you best not miss :cool: :cool:
 

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Are you one of those monsters who have 10,000 unread emails?
No I am always ontop of my e-mails, but the one I use for the club I just never check. I really should, they upload training vision that is downloadable lol
 
Seems a little late considering we have been paying for 3 months.

The club sent an email on 8th March to thank me for signing on in 2023. Part of the email was to advise me that I was officially a Saint. A membership pack was also on its way.

An identical email was sent to other members of my family who also had club support packages with AFL Membership.

Not sure why the AFL take so long to advise clubs of the list of members who have AFL club support. Should be done in January.
 
We see this sudden “hitting of the wall” in the year following a major numbers push by almost every business. A person only needs to own one membership (with rare exceptions) so if you push and scrap for every single sale you can get, then you can’t realistically expect growth in the following year. A large number of the memberships would have comprised of special offers on discounts offered with the sole intention of cracking 60,000 last season. Whilst a number of them will stay on (be it choice or forgetfulness) a large number will not, unless being offered the same deal.

I’d love to break 60,000 again to try to maintain a sense of momentum, but I would consider 58K to be a floor if we want to beat 2022’s numbers next season.
 
We see this sudden “hitting of the wall” in the year following a major numbers push by almost every business. A person only needs to own one membership (with rare exceptions) so if you push and scrap for every single sale you can get, then you can’t realistically expect growth in the following year. A large number of the memberships would have comprised of special offers on discounts offered with the sole intention of cracking 60,000 last season. Whilst a number of them will stay on (be it choice or forgetfulness) a large number will not, unless being offered the same deal.

I’d love to break 60,000 again to try to maintain a sense of momentum, but I would consider 58K to be a floor if we want to beat 2022’s numbers next season.

Fair points, I just don’t think we reached the full potential of our membership last year as we lost significant momentum with some bad losses. If we can maintain excitement and engagement with our supporters, I don’t see why we can’t expand more again this year. Once we have reached our limit, then absolutely we will drop after that. Fingers crossed.
 

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Memberships 2023 St.Kilda Membership Thread (FINAL TALLY - 60,239 - CLUB RECORD)

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