Play Nice 2024 AFL TV Ratings

[The_Wookie]

Internal trials starting this weekend.

Will be keeping the ratings thread separate to the attendance thread this year.


Notes

Oztam have now moved completely to VOZ. At present this means no Fox or Kayo streams seem to be appearing on the oztam lists. Reach is now the focus of the Oztam reporting although an average for Linear is still being reported.

* NOTE: NEW METRICS AND REPORTS *​

• Total TV Overnight Top 30 and Consolidated 7 Top 30 reach is calculated using cumulative unique audiences watching 1 min of broadcast TV and 15 sec of BVOD.
• Total TV National audience is calculated using the audience average for the program as time-coded by the Network across 5CM and all regional markets nationally watching on broadcast TV.
• BVOD national audience is calculated using the total number of minutes watched (multiplied by co-viewing factor) divided by the length of the program.

Will attempt to get as much data as possible, but Oztam not making it easy any more.

 

[The Educator]

Roy Morgan has always been significant higher on audiences than the ratings.

Yep, which is why I am a sure the actual number is some where between the two.

 

[The_Wookie]

Yep, which is why I am a sure the actual number is some where between the two.

yeah most likely.

I do doubt we'll get out of home ratings here any time soon unfortunately.

 

[The_Wookie]

Monday, 30 September 2024

Seven’s AFL Grand Final: #1 program of 2024
Reaches 6.09 million. Total TV audience 4.024 million. Soars 44% on 7plus Sport

The Seven Network’s live, free and exclusive coverage of the 2024 AFL Grand Final captured the attention of the nation on Saturday, reaching 6.09 million Australians and becoming the most-watched program of 2024.

The Grand Final, which saw the Brisbane Lions take the 2024 crown in a dominant 60 point victory over the Sydney Swans, captured a total TV audience of 4.024 million, including 655,000 on 7plus Sport – the biggest ever audience for an AFL match on a streaming platform. Viewing on 7plus Sport was up 44% on 2023.

This year’s showdown was the most watched AFL Grand Final since 2021 and up more than 20,000 total TV viewers on the 2023 season closer between Collingwood and the Brisbane Lions.

The AFL Grand Final now accounts for two of top three programs so far in 2024, with the Grand Final at #1 and AFL Grand Final Presentations at #3 (total TV audience 3.39 million, national reach 5.11 million).

The Grand Final, Presentations, On The Ground and Pre-Match Entertainment were the four most-watched programs in all people, 25 to 54s, 16 to 39s and grocery shoppers on Saturday. 7NEWS ranked #5.

The 2024 Grand Final captured an 89.9% commercial audience share in its timeslot. From 6am to 6pm on Saturday, Seven had an 81.7% audience share. 7plus dominated BVOD viewing on Saturday, with 236.5 million minutes viewed, a 76.7% commercial share of live streaming and a 73.2% commercial BVOD share.

The Grand Final capped a high-flying 2024 Final Series on Seven. Excluding Saturday’s match, the Final Series reached 8.5 million people, with the two preliminary finals reaching more than 3 million people each.

Seven’s AFL Grand Final by the numbers:

· AFL Grand Final: National reach 6.09 million, national total TV audience 4.024 million, including 655,000 on 7plus Sport (up 44% on 2023)
· AFL Grand Final Presentations: National reach 5.11 million, national total TV audience 3.39 million
· AFL Grand Final On The Ground: National reach 3.77 million, national total TV audience 2.98 million
· AFL Grand Final Pre-Match Entertainment: National reach 3.54 million, national total TV audience 1.37 million
· AFL Grand Final Countdown: National reach 1.13 million, national total TV audience 504,000
· AFL Grand Final Brunch: National reach 974,000, national total TV audience 386,000

The AFL Grand Final and the Charles Brownlow Medal five days earlier heralded the arrival of 7plus Sport, the live and free home of the best sport in Australia.

The launch of 7plus Sport means every Australian can now live stream for free AFL matches and the best international and domestic cricket on home soil, including the upcoming Test summer between Australia and India, BBL, WBBL, the Women’s International Series and the Women’s Ashes series.

Adding AFL and cricket to Seven’s already extensive digital sport offering – which includes horse racing, boxing, Supercars, AFLW, LIV Golf, cycling, hockey, athletics, netball and much more – means Australians can now be able to watch every Seven sport, live and free on any device from anywhere in Australia at any time.

Seven Network Director of Sport, Chris Jones, said: “Following one of the most unpredictable AFL seasons in recent memory, what a fitting finale it was. Chris Fagan, who is one of the best people in the industry, has overcome so much through his entire career and has now led his Lions to premiership glory.

“Congratulations to the players and thank you on behalf of our production team to everyone within the AFL who allowed us to tell their stories.

“As we finish the 2024 season, we have our sights set firmly on a bigger and better 2025 AFL Premiership Season with more programming and analysis than ever before. And like Saturday’s Grand Final, every game we cover live will be streamed for free on 7plus Sport. It’s going to be massive,” he said.

Gereurd Roberts, Group Managing Director, Seven Digital, said: “The record-breaking number of people who watched the AFL Grand Final on 7plus Sport clearly demonstrates how the addition of AFL and cricket to 7plus will forever change the way Australians watch and engage with sport, and create unprecedented opportunities for our clients and agency partners.

“We’ve always said the arrival of AFL and cricket on 7plus would be a defining moment in the digital streaming revolution, and Saturday’s numbers prove that. With a massive summer of cricket to come, including five Tests between Australia and India, Australians can now watch every Seven sport, live and free on any device from anywhere in the country, at any time. And the weekend’s Grand Final shows just how important that is to them.”

Seven National Television Sales Director, Katie Finney, said: “The AFL once again proved to be the #1 winter sport for audiences and brands. Seven’s AFL coverage reached 6.09 million viewers, offering unparalleled reach and engagement across all demographics and with AFL now streaming live and free on 7plus Sport in 2025, it’s set to grow even further.

“Free live sport is where brands can connect with audiences and cultural moments at scale, and the biggest events this summer are on Seven and 7plus Sport, including the upcoming Bathurst 1000 in two weeks and the Australia vs India Test match starting 22 November.”

Seven’s Head of AFL and Sport Innovation, Gary O’Keeffe, said: “In a fantastic story for football in Australia’s northern states, we are thrilled to have captured every corner of the nation on Australian sport’s biggest day.

“Footy is in our DNA, and Seven’s coverage showcase the entertainment and passion of the AFL competition like no one else. We thank the AFL, its players, Clubs and most importantly the fans whose passion for the game drives everything we do at 7AFL.”

National total TV commercial shares (%): 6am to 6pm:

	All people​	25 to 54s​	16 to 39s​	Grocery shoppers​
Seven Network	81.7​	85.3​	89.6​	80.2​
Nine Network	12.8​	10.3​	6.9​	14.2​
Network Ten	5.4​	4.4​	3.5​	5.7​