kangaroosfc
Draftee
- Jun 20, 2002
- 2
- 0
- Other Teams
- Kangaroos
Posters of Bigfooty,
Please find below a message from Kangaroos CEO Geoff Walsh. He has asked me to post this as an open letter to all Kangaroos members & supporters who read & post on Bigfooty.
The Kangaroos would appreciate if one of the moderators could 'sticky' this post in the short term.
Regards,
Aidan O'Moore
Events & Special Projects Coordinator.
Firstly, as CEO of the Kangaroos let me say on behalf of the tireless workers in our administration we welcome any constructive criticism from our passionate members. After reading some of the more emotive threads of the past week I am moved to respond on behalf of this same committed group, and indeed provide some insight and answers to the more constructive questions.
Before I do though, let me pose one question of my own (to the likes of Vlad 76, Kimbo, and North Bhoy etc.)… Have you joined the Roos for 2005? If you have not then your opinion loses any weight and impact.
In relation to the membership issue let me provide the following facts…
1) As of Monday 31st January, although we are tracking a few hundred behind the same time last year (a year which was a record for membership), I am confident this will be picked up in the coming weeks. Research shows that the sensational response to bookings for the North Story may have impacted on membership sales with many deciding to spend money to attend this event before then focusing on paying their membership in the coming weeks.
2) It should be noted that we are charging for only 8 home games in our membership package, not 11. If we were to also add 3 reciprocal Melbourne games in lieu of Canberra matches (like Hawthorn and St Kilda) then the cost of membership would have to increase. Currently, in raw $ terms we have the cheapest membership in the AFL.
3) In response to our Melbourne based supporters wanting to travel to Canberra, we now have implemented a Manuka upgrade package for Melbourne based members – cost $30 for all 3 games – well below normal GA price.
4) It is a fact our membership cards and kits are being turned around quicker than ever before, as well as smoother and quicker fulfilment of membership packages. However we acknowledge we have individual hiccups i.e. late arrival of tickets, double ups, late arrival of kits etc. Anthony Hargreaves and his membership department endeavour to deal with every complaint and mistake personally to rectify same.
We do no accept mediocrity in our service to customers and I welcome reading about the individuals we have let down because we will not rest until our customer service levels continue to improve. However, don’t discount the 20,000+ kits and packages we get right every year.
Anthony Hargreaves personally answers all e-mails sent to the membership inbox daily. He starts his day religiously with this task and goes to great lengths to respond to problems with as many remedies as possible. Hopefully this provides some balance to the view “the club doesn’t listen” or “the club doesn’t care”.
Finally on membership, we do listen to the opinions of our membership and recent complaints “that the forms are complicated” or “there are too many decisions to make” have lead to innovations such as less categories, direct debit facility, streamlined forms and internet sign ups.
In relation to customer service we will continue to respond to constructive suggestions and strive to get better, make fewer errors and generally make a supreme effort to send our members’ home happy. One thing I can assure “Go North” is that our staff work long hours above and beyond the call of duty and display great loyalty to the club. Your throw away line about a “girl working for the club who doesn’t barrack for North” is misleading and mischievous. The inference drawn between not barracking for North and lack of service and effort is as obvious as it is inaccurate and insensitive.
In response to the assertions that the Management team is less than capable, let me state the following facts:
1) Since losing $2.6M in 2002, our financial fortunes have been turned around to the tune of $2.75M in 2 years (operationally).
2) More than $1.5M has been wiped off our debt position in the same time.
3) Membership numbers have increased 12% since 2002.
4) Co-major sponsors Mazda and Primus (re-signed by the current Marketing team until 2006) provide sponsorship at a level that puts us in the top 5 in the competition.
5) The football department management and coaching team has taken a young and inexperienced team within an ace of the finals in the last 2 seasons and achieved this while dealing with:
• Stripping $1.5M out of the football budget
• Paying 92.5% and 93.5% of the TPP in the last 2 years (lowest in AFL)
• Playing with no rookie list in 2004
Just a few achievements of what I believe are a loyal, talented and committed management team.—one that continues to work tirelessly for OUR club.
There is no doubt that the biggest off-field focus this administrative team has in the next 12-18 months is improving player and staff facilities. Unfortunately any plans that have been talked about in the last few years have not got off the ground. The reason – a lack of capital. The club has not been in a position to inject capital into any works at Arden Street (or anywhere else) as every available dollar has been used to turn the fortunes of this club around. As well we haven’t been able to borrow enough to build comfortable and modern facilities (because of our accumulated debt position). Our current talks with the AFL are encouraging in that the first time the AFL are budgeting to provide assistance to clubs to upgrade facilities. “Vlad 76” is right; $2M would greatly improve the current facilities. But up until now we haven’t had the resources nor would council provide it either. In fact, the council will only upgrade the old grandstand to lift the health and safety orders from the building and that will not provide any of the football facilities an elite AFL Club needs.
Contrary to some of the posts I’ve been reading, we haven’t been sitting on our hands. We have approached and talked to AFL, Council, private developers, state government – in an effort to get someone to upgrade our cultural and spiritual home – however when you haven’t got any capital of your own to inject you either compromise the project (i.e. increase rent, loss of control, lesser facilities) or try to find an angle that appeals to a benefactor. As much as we appreciate some of the suggestions, with all due respect, we have thought of them before – how many companies do you think have been approached about naming rights at Arden Street – as a non-game venue it has NO appeal to the corporate world. How many projects do you think private developers have put to us that in turn we have put to council only to be knocked back by this regulation or that by law?
In terms of our promotion and advertising campaigns, as much as we honour respect and have fond memories of our recent success in the 90’s, we cannot continue to relive past glories through ’96 and ’99 Grand Final footage or Carey/ Pagan clips – we must move forward, plan for the future – that’s the thought behind the Roo generation – young guns such as Wells, Petrie, Harris and Motlop etc. being the focus. These youngsters plus Brown, Sinclair, Hale, McIntosh and Smith (hopefully) are the players that will take us into our next glory phase. If we keep focusing on successes of 5-8 years ago, then our current generation will soon get the message we have no faith in them.
Finally, I read that a few of the ‘posters’ want to form a delegation to storm the AGM and “overthrow” management (Vlad 76). Well, certainly any member is welcome to attend our AGM on March 7th and I’m sure both our Board of Directors and management team will be happy to answer any questions from the floor. In fact, I personally am happy to meet with a delegation of our dedicated Bigfooty posters and talk through any issues or gripes. Just call me at the club on (03) 9348 9700 and I’ll be happy to organise a time.
Kind Regards,
Geoff Walsh
Chief Executive
Please find below a message from Kangaroos CEO Geoff Walsh. He has asked me to post this as an open letter to all Kangaroos members & supporters who read & post on Bigfooty.
The Kangaroos would appreciate if one of the moderators could 'sticky' this post in the short term.
Regards,
Aidan O'Moore
Events & Special Projects Coordinator.
Firstly, as CEO of the Kangaroos let me say on behalf of the tireless workers in our administration we welcome any constructive criticism from our passionate members. After reading some of the more emotive threads of the past week I am moved to respond on behalf of this same committed group, and indeed provide some insight and answers to the more constructive questions.
Before I do though, let me pose one question of my own (to the likes of Vlad 76, Kimbo, and North Bhoy etc.)… Have you joined the Roos for 2005? If you have not then your opinion loses any weight and impact.
In relation to the membership issue let me provide the following facts…
1) As of Monday 31st January, although we are tracking a few hundred behind the same time last year (a year which was a record for membership), I am confident this will be picked up in the coming weeks. Research shows that the sensational response to bookings for the North Story may have impacted on membership sales with many deciding to spend money to attend this event before then focusing on paying their membership in the coming weeks.
2) It should be noted that we are charging for only 8 home games in our membership package, not 11. If we were to also add 3 reciprocal Melbourne games in lieu of Canberra matches (like Hawthorn and St Kilda) then the cost of membership would have to increase. Currently, in raw $ terms we have the cheapest membership in the AFL.
3) In response to our Melbourne based supporters wanting to travel to Canberra, we now have implemented a Manuka upgrade package for Melbourne based members – cost $30 for all 3 games – well below normal GA price.
4) It is a fact our membership cards and kits are being turned around quicker than ever before, as well as smoother and quicker fulfilment of membership packages. However we acknowledge we have individual hiccups i.e. late arrival of tickets, double ups, late arrival of kits etc. Anthony Hargreaves and his membership department endeavour to deal with every complaint and mistake personally to rectify same.
We do no accept mediocrity in our service to customers and I welcome reading about the individuals we have let down because we will not rest until our customer service levels continue to improve. However, don’t discount the 20,000+ kits and packages we get right every year.
Anthony Hargreaves personally answers all e-mails sent to the membership inbox daily. He starts his day religiously with this task and goes to great lengths to respond to problems with as many remedies as possible. Hopefully this provides some balance to the view “the club doesn’t listen” or “the club doesn’t care”.
Finally on membership, we do listen to the opinions of our membership and recent complaints “that the forms are complicated” or “there are too many decisions to make” have lead to innovations such as less categories, direct debit facility, streamlined forms and internet sign ups.
In relation to customer service we will continue to respond to constructive suggestions and strive to get better, make fewer errors and generally make a supreme effort to send our members’ home happy. One thing I can assure “Go North” is that our staff work long hours above and beyond the call of duty and display great loyalty to the club. Your throw away line about a “girl working for the club who doesn’t barrack for North” is misleading and mischievous. The inference drawn between not barracking for North and lack of service and effort is as obvious as it is inaccurate and insensitive.
In response to the assertions that the Management team is less than capable, let me state the following facts:
1) Since losing $2.6M in 2002, our financial fortunes have been turned around to the tune of $2.75M in 2 years (operationally).
2) More than $1.5M has been wiped off our debt position in the same time.
3) Membership numbers have increased 12% since 2002.
4) Co-major sponsors Mazda and Primus (re-signed by the current Marketing team until 2006) provide sponsorship at a level that puts us in the top 5 in the competition.
5) The football department management and coaching team has taken a young and inexperienced team within an ace of the finals in the last 2 seasons and achieved this while dealing with:
• Stripping $1.5M out of the football budget
• Paying 92.5% and 93.5% of the TPP in the last 2 years (lowest in AFL)
• Playing with no rookie list in 2004
Just a few achievements of what I believe are a loyal, talented and committed management team.—one that continues to work tirelessly for OUR club.
There is no doubt that the biggest off-field focus this administrative team has in the next 12-18 months is improving player and staff facilities. Unfortunately any plans that have been talked about in the last few years have not got off the ground. The reason – a lack of capital. The club has not been in a position to inject capital into any works at Arden Street (or anywhere else) as every available dollar has been used to turn the fortunes of this club around. As well we haven’t been able to borrow enough to build comfortable and modern facilities (because of our accumulated debt position). Our current talks with the AFL are encouraging in that the first time the AFL are budgeting to provide assistance to clubs to upgrade facilities. “Vlad 76” is right; $2M would greatly improve the current facilities. But up until now we haven’t had the resources nor would council provide it either. In fact, the council will only upgrade the old grandstand to lift the health and safety orders from the building and that will not provide any of the football facilities an elite AFL Club needs.
Contrary to some of the posts I’ve been reading, we haven’t been sitting on our hands. We have approached and talked to AFL, Council, private developers, state government – in an effort to get someone to upgrade our cultural and spiritual home – however when you haven’t got any capital of your own to inject you either compromise the project (i.e. increase rent, loss of control, lesser facilities) or try to find an angle that appeals to a benefactor. As much as we appreciate some of the suggestions, with all due respect, we have thought of them before – how many companies do you think have been approached about naming rights at Arden Street – as a non-game venue it has NO appeal to the corporate world. How many projects do you think private developers have put to us that in turn we have put to council only to be knocked back by this regulation or that by law?
In terms of our promotion and advertising campaigns, as much as we honour respect and have fond memories of our recent success in the 90’s, we cannot continue to relive past glories through ’96 and ’99 Grand Final footage or Carey/ Pagan clips – we must move forward, plan for the future – that’s the thought behind the Roo generation – young guns such as Wells, Petrie, Harris and Motlop etc. being the focus. These youngsters plus Brown, Sinclair, Hale, McIntosh and Smith (hopefully) are the players that will take us into our next glory phase. If we keep focusing on successes of 5-8 years ago, then our current generation will soon get the message we have no faith in them.
Finally, I read that a few of the ‘posters’ want to form a delegation to storm the AGM and “overthrow” management (Vlad 76). Well, certainly any member is welcome to attend our AGM on March 7th and I’m sure both our Board of Directors and management team will be happy to answer any questions from the floor. In fact, I personally am happy to meet with a delegation of our dedicated Bigfooty posters and talk through any issues or gripes. Just call me at the club on (03) 9348 9700 and I’ll be happy to organise a time.
Kind Regards,
Geoff Walsh
Chief Executive