AFL’s Richmond appoints Turnstile to value sponsorship rights

[eipuorg_]

so we are getting 2.2 mil a season from Jeep which was renewed for 3 years at the start of 2017 before our flags. never knew it was worth that much. bummers apparently record breaking deal with amart which happened at the start of 2019 only gets em 2 mil.

AFL’s Richmond appoints Turnstile to value sponsorship rights

Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio. Richmond is among the top three clubs in the Australian rules football…

www.sportbusiness.com

Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio.

Richmond is among the top three clubs in the Australian rules football league by revenue with an annual income of A$79.8m (€49.4m/$54.5m) in 2018, behind West Coast Eagles (A$82.3m) and Collingwood (A$82.1m).

Its sponsorship portfolio is led by a joint-major partner and front-of-shirt deal with carmaker Jeep that is understood to be worth A$2.2m per year.

Health Insurance brand NIB is the other joint-major partner and brands the back of the shirt.

Sports brand and kit supplier Puma, financial service company Hostplus and smartphone case company OtterBox (branding on shorts) are second-tier Premium Partners. Melbourne’s Swinburne University of Technology is the club’s stadium naming rights partner.

Simon Derrick, Richmond’s general manager of commercial operations, said that Turnstile’s enhanced sponsorship valuation metrics were an important part of unlocking the next phase of growth.

“We are looking for data and tools that can fully capture the value we create for our existing and prospective partners. The recent on-field performances of our AFL Men’s team have grown the size of our membership and fan bases and further strengthened our brand.

“Additionally, we are excited by the commercial opportunities that have presented by the launch of our AFLW Women’s team in 2020. There is a significant amount of excitement and interest from our consumer and corporate markets for women’s sport and we need to ensure that we have the best information and insights available to quantify and articulate this new and emerging value proposition.”

Rob Mills, chief executive and director of Turnstile, said that “Richmond has been a major innovator in the AFL industry” and that the AFL, in general, “is very well run – with an average yield per fan better than anywhere else in the world.”

Turnstile clients currently include two leading English Premier League teams, Formula 1, DDMC Fortis (agents for the Asian Football Confederation) and New Zealand-based professional rugby league club, the Vodafone Warriors.

should get shitloads of more sponsor dollars at the end of this year when Jeep and Nib contracts finish and then the end of 2021 when Adidas and Nike come knocking on our door. If Puma doesn't pay up that partnership could be over.

Would love to keep Jeep as they're the perfect colours but the nib green shits me. Need a black sponsor for the back so it blends into the colours better

 

[ReaperX]

Don't know why we've never approached the Commonwealth Bank for our back logo, it would blend in perfectly!

 

[eipuorg_]

Don't know why we've never approached the Commonwealth Bank for our back logo, it would blend in perfectly!

or de walt like the vfl had a few years back. also doesnt have to be yellow and black, just majority black logo to make it look better

 

[HTT]

so we are getting 2.2 mil a season from Jeep which was renewed for 3 years at the start of 2017 before our flags. never knew it was worth that much. bummers apparently record breaking deal with amart which happened at the start of 2019 only gets em 2 mil.

AFL’s Richmond appoints Turnstile to value sponsorship rights

Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio. Richmond is among the top three clubs in the Australian rules football…

www.sportbusiness.com

should get shitloads of more sponsor dollars at the end of this year when Jeep and Nib contracts finish and then the end of 2021 when Adidas and Nike come knocking on our door. If Puma doesn't pay up that partnership could be over.

Would love to keep Jeep as they're the perfect colours but the nib green shits me. Need a black sponsor for the back so it blends into the colours better

Yuck
Adidas will give us the stupid straight sash and Nike will give us a heat press sash on some black singlets

 

[eipuorg_]

Yuck
Adidas will give us the stupid straight sash and Nike will give us a heat press sash on some black singlets

we will tell adidas we want the curved sash and they'll listen. and when nike comes back they wont be heat pressing again

 

[Punt rd end]

I love the way our board and admin operates

 

[fumbler]

Chocolates

 

[Sir_Loin]

so we are getting 2.2 mil a season from Jeep which was renewed for 3 years at the start of 2017 before our flags. never knew it was worth that much. bummers apparently record breaking deal with amart which happened at the start of 2019 only gets em 2 mil.

AFL’s Richmond appoints Turnstile to value sponsorship rights

Australian Football League champion Richmond Football Club has appointed the Turnstile agency to value its sponsorship portfolio. Richmond is among the top three clubs in the Australian rules football…

www.sportbusiness.com

should get shitloads of more sponsor dollars at the end of this year when Jeep and Nib contracts finish and then the end of 2021 when Adidas and Nike come knocking on our door. If Puma doesn't pay up that partnership could be over.

Would love to keep Jeep as they're the perfect colours but the nib green shits me. Need a black sponsor for the back so it blends into the colours better

Whats your view on the old BLK jumper? Personally I thought the yellow was spot on

 

[biaseddustyfan]

reckon we are rich enough now to go with no jumper sponsor, would be glorious

 

[eipuorg_]

Whats your view on the old BLK jumper? Personally I thought the yellow was spot on

nah the yellow needs to be just a few shades darker than the puma yellow to be perfect. will still be vibrant but wont have the silly fluro look

 

[Punt rd end]

Whats your view on the old BLK jumper? Personally I thought the yellow was spot on

 

[Tenacious T]

Reckon we go back to CUB.

Thanks to us their revenue went through the roof in October.

 

[Tzatziki_Man]

How are Tetley going nowadays ?

 

[Phar Ace]

Caltex Australia has lost it rights to the Caltex name after Chevron withdrew it's rights. So Caltex is set to become Ampol again, a name mothballed over 25 years ago. They will be throwing $161m at the conversion, and I know the old colours were not ours, but hey let the creative juices flow......................

 

[eipuorg_]

Caltex Australia has lost it rights to the Caltex name after Chevron withdrew it's rights. So Caltex is set to become Ampol again, a name mothballed over 25 years ago. They will be throwing $161m at the conversion, and I know the old colours were not ours, but hey let the creative juices flow......................

caltex is shite petrol

bp or mobil / 7/11 for me

 

[Punt rd end]

caltex is shite petrol

bp or mobil / 7/11 for me

Just got a shitty batch from 7/11 it makes the engine light come on when its lower octane, I reckon sometimes you pay for 95 but get 91 or whatever it is. Now I have to put 98 in to get the light to go off

 

[eipuorg_]

Just got a shitty batch from 7/11 it makes the engine light come on when its lower octane, I reckon sometimes you pay for 95 but get 91 or whatever it is. Now I have to put 98 in to get the light to go off

i put mobil 98 or bp ultimate

the lower ones at mobil / 7/11 are shithouse too

 

[Phar Ace]

caltex is shite petrol

bp or mobil / 7/11 for me

On that basis you must be very upset we are sponsored so well by Jeep then.................sheesh

 

[tigerdan]

reckon we are rich enough now to go with no jumper sponsor, would be glorious

Nah we are so rich we can sponsor the afl. Put the tiger logo on the ball and on the grass at all the grounds.

That would be ****ing glorious!

 

[Roksman]

Love how Shazza has disguised this thread with a sponsorship / revenue narrative but in reality it didn't take long to admit it's really about moving away from Puma to get a different yellow

 

[eipuorg_]

On that basis you must be very upset we are sponsored so well by Jeep then.................sheesh

i still drive me xd wagon

 

[Punt rd end]

i put mobil 98 or bp ultimate

the lower ones at mobil / 7/11 are shithouse too

Usually the 95 is ok at 7/11 but every now and then i get a dodgy lot

 

[Tiger_Of_Old]

Don't know why we've never approached the Commonwealth Bank for our back logo, it would blend in perfectly!

Exactly
And TigerAir.

 

[Tiger_Of_Old]

I love the way our board and admin operates

What about the RFC?

 

[Bojangles17]

Don't know why we've never approached the Commonwealth Bank for our back logo, it would blend in perfectly!

Dont reckon bank or telco would align with a single team for fear of backlash . Eg Coll sponsored by emirates , I fly with someone else