How to develop an addiction 101.^^^^
Absolutely this... You'd occasionally hear the jingle "you get a run for your money at the TAB" but unless you had an adult influence who already gambled, you'd have no idea what this actually meant.
Now we have TV "shows" that are just talking about odds... I've even seen it as part of Fox Sports News FFS!
Cue, Craving, Action, and a net Reward
The jingle as a cue means nothing in itself, but is a calling card to incite cravings in an habitual gambler. They then gamble (action) and through a combination of micro wins, jingles, positive emails and texts, they get a feeling of winning even when they don't.
Rinse and repeat.