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South Adelaide winger Holly Ifould received a draft hint from Fremantle’s Instagram account before draft selection
Holly Ifould was swept up in the AFLW draft before an Instagram follow moments before her selection caught her attention, writes ELIZA REILLY.3 min read
December 19, 2023 - 2:53PM
Not even a premature Instagram follow from Fremantle’s official account could limit the excitement Holly Ifould felt after being drafted by the Dockers.
Ifould, an athletic winger from South Australia, was watching the draft unfold at the South Adelaide football club with friends, family and teammates when the Dockers were put on the clock at pick 49.
And while she had a gut feeling about Fremantle, interviewed twice by the Dockers in the lead-up to the AFLW draft, a cheeky follow just before her name was read out ratified Ifould’s inkling.
“I was pretty nervous,” Ifould said. “But just prior to that, I saw that the Freo Dockers had requested me on Instagram. I was showing my friends like, ‘Oh my god. Could this be a coincidence?’
“They had the next pick and I knew they were interested. I spoke with five clubs but they were definitely up there with the clubs that showed the most interest. I had a bit of interest from Carlton as well.
“As soon as they called out my name, I burst into tears. It was all the built-up stress coming out when I realised I’d done it. I think in our function room, the broadcast might’ve been a bit behind.”
Holly Ifould is off to the Dockers. (Photo by Mark Brake/AFL Photos/Getty Images)
Ifould already has a strong connection with Western Australia. She was born in Perth and lived in Success before moving to South Australia at the age of two.
It’s why with their first and only live pick of the night, the Dockers turned to Ifould, believing she could be a long-term prospect for the club.
“I had a good feeling about Freo being born in Western Australia and having that connection,” she said. “It was fitting.
“Mum and dad spent plenty of time in Perth prior to me being born. Mum’s got some of her best friends over there including Michelle Cowan who’s obviously at West Coast. And Dad played for the Fremantle Cricket Club. He’s already had heaps of messages from his old friends saying congrats.”
A relative latecomer to football, Ifould did callisthenics for eight years before she started playing football through school. Footy, she realised, was her calling and she joined the Willunga Demons where she won two premierships.
Then she was picked up by South Adelaide in the SANFLW.
Elements of callisthenics were evident in her game.
“Definitely my aerial ability through that strength in my shoulders,” Ifould said. “Obviously in callisthenics, I did a lot of tricks like handstands and whatnot.
“That was probably the biggest conversion, being able to have strong hands in the contest. Probably a bit of endurance as well in my running considering we had to be on stage and dance for four minutes.”
The SA product was born in Perth originally. (Photo by Paul Kane/AFL Photos/via Getty Images)
Ifould’s speed and work rate saw her stationed on the wing for South Australia throughout the AFLW National Championships. In a dominant Croweaters team that featured the likes of Shineah Goody, Lauren Young, Elaine Grigg and Piper Window, Ifould also made her mark.
“As soon as I was picked in that squad, that (draft) dream came into view and was a bit more realistic,” she said. “I knew I’d have to work hard for it but as the year went on and I started to perform in games, I thought it was something I could achieve.”
Ifould was challenged late in the year when a bad case of the flu prevented her from testing to the best of her ability at the AFLW draft combine.
“Because I was trying to prepare for the combine at the same time, I wasn’t allowing my body to fully recover,” Ifould said. “It was a give-and-take situation because I needed to prepare for the combine but I was also sick at the same time.
“I was pretty sick for quite a while and I also had to get through the end of school but I’ve allowed myself to rest.”
Ifould will move to Perth in the New Year to commence her AFLW career under the guidance of her favourite Dockers, new recruit Ash Brazill and best and fairest Ange Stannett.