Australian Cricket Broadcast Rights 2018 - 2023

[Redline]

IF they split some rights between Ten/Paramount and Fox, I wonder if the latter would still request the Saturday BBL exclusivity?

Good point. That's hurt the BBL, what I liked and I think many others was the predictability of every night 6.30pm over Summer. You also started to get to know the teams more the more you watched. I have Kayo but don't always think to flick through the apps to see whats on.

Two things tennis has going for it. A roof for continuous play for four straight weeks and if you want you can just leave it on Nine all day and all night.

 

[footyfan1978]

20 years ago ODI’s we’re still packing out stadiums.

I think it was the demise of the tri-series in 2009 that saw interest in ODI’s wane.

I think it way more about the fact teams started to rest and rotate players and not field their best team most matches that made people like me lessen my interest. The reason they rest and rotate is because the schedule became too busy in general. There was a time when players did not play too much cricket that it was possible for nearly every match to be picking your best possible team each ODI. So it less about the demise of tr-series and more about so much international cricket played that competing demands for players to be in different places of world at same time mean, there less room for tri-series of three teams playing for a month long period and having their best players able to play. The cause is admin killing the goose that laid the golden egg so to speak. If you want your ODI team to try to play in many nations and play around 40 ODI's a year, you are going to sacrifice quality for quantity. Extend that out now to consider white ball cricket to now mean T20 also and domestic tournaments demands on international level players too. It has only become more problematic to have any quality ODI series apart from the world cup every four years.

If there was a smarter balance of how much cricket scheduled by admins all around the world then it could have kept the qualiity to what expected as a viewer for each match to have more interest in each match.
If we were all playing a limit of 20 ODI's each year for each nation and did not even bother with T20 internationals I think my interest in those 20 ODI's would be much higher each match as there way more chance each match has more meaning because it would mean stronger teams picked each match in general.
I do not even know how much white ball cricket we play now but it surely must be about double that for ODI's and T20 internationals on average when not affected by pandemic interruptions.

 

[brucetiki]

Channel 10 shared the footy rights years ago, had the Saturday games and did a fantastic job from memory, their BBL coverage was also great and promoted the comp really well. You just know CA will go with the short term $$$ though, some crappy deal with Fox or something.

I found Channel 10’s football coverage to be cheap and nasty - especially in the early days. Not to mention they had some shockers in the commentary box (like Robert Walls).

Their cricket coverage was better, but we also had shit like BBL finals at 4:00pm because they didn’t want to bump I’m a Celebrity Get Me Out of Here for a night.

 

[Chicken Parma]

I found Channel 10’s football coverage to be cheap and nasty - especially in the early days. Not to mention they had some shockers in the commentary box (like Robert Walls).

The first two years of Ten's coverage had a "on the cheapest dollar" feel to it, but they improved dramatically in 2004.

 

[brucetiki]

The first two years of Ten's coverage had a "on the cheapest dollar" feel to it, but they improved dramatically in 2004.

2004 was a marginal improvement on 2002/03 (basically 3D effects on the existing graphics). It was 2005 they had improved graphics, which were fantastic in 2005 but had become quite tired by 2011.

 

[Kwality]

No, the damage has been done; plus T20 is now the commercial arm of the sport that the 50 over game used to fill. Quick and easily digested; only T20 is quicker (and arguably fairer; given its mostly all under lights rather than one team batting in daylight and one at night).

But at least allowing the whole population the option of watching a series gives it a chance of some stabilisation rather than further decline. A large portion of the population has streaming services, but many of those probably have Netflix and Disney; not Kayo or other Foxtel offerings. Its basically impossible to follow the fortunes of the national team, even at home, without some Fox aligned access.
Deny the audience a chance to see the team, and many are lost forever. (Also a problem smaller Vic AFL clubs have)

There is little doubt that any sport on Foxtel only is limiting its audience & future growth.

 

[The 747]

There is little doubt that any sport on Foxtel only is limiting its audience & future growth.

Especially cricket IMO. AFL and other sports have fanatical audiences that will go and find where it is being broadcast. How much of cricket's audience is casual and habituated to watching it during summer because it is on?

 

[Kwality]

Especially cricket IMO. AFL and other sports have fanatical audiences that will go and find where it is being broadcast. How much of cricker's audience is casual and habituated to watching it during summer because it is on?

I see it with motorsport.

 

[holybishop]

 

[Cleavy]

Report: New network a serious contender for cricket broadcast rights

The Age's Daniel Brettig and Zoe Samios have the details.

www.sen.com.au

10/Paramount in the lead?

 

[magpiemaniac44]

I think ideally 7 get the tests, and 10 get the BBL. All white ball internationals on FTA don't care where, hopefully some one-day domestic stuff as well but I think that ship has sailed.

 

[frankrizzo]

Would CA split the bigbash and tests? Lets say CA rest a player from big bash as they are worried about workload wouldnt that then open up more lawsuits from ones with bb rights? I should say i have no idea about the legalities stuff just seems like it would create two groups who both have a vested interest in seeing one form of the game rise at the expense of the other.

 

[ROOTA#6]

Would CA split the bigbash and tests? Lets say CA rest a player from big bash as they are worried about workload wouldnt that then open up more lawsuits from ones with bb rights? I should say i have no idea about the legalities stuff just seems like it would create two groups who both have a vested interest in seeing one form of the game rise at the expense of the other.

When the big bash started it was broadcast quite successfully by Channel 10 whilst the international stuff was covered by 9. It worked well

 

[ashley12]

The first two years of BBL was Foxtel exclusive and no real improvement over the T20 comps with state teams.

It was only the FTA exposure and consistency (game on at 7pm every night) that led to its rise.

There is a reason that the 6 o'clock news doesn't change time slot or have a day or two behind a pay wall.

 

[Teen Wolf]

The first two years of BBL was Foxtel exclusive and no real improvement over the T20 comps with state teams.

It was only the FTA exposure and consistency (game on at 7pm every night) that led to its rise.

There is a reason that the 6 o'clock news doesn't change time slot or have a day or two behind a pay wall.

There are more games on FTA than there used to be.

And it was still on Channel 10 every night when the comp expanded from 35 games to 43 games. Average TV audience dropped by 8%, average attendance dropped by 12%.

Now we have 61 games...

 

[big_e]

When the big bash started it was broadcast quite successfully by Channel 10 whilst the international stuff was covered by 9. It worked well

Having them on one network means they can cross-promote the shit out of it.

 

[Balls In]

I wonder if CA look at the growing apathy towards the game in the context of the last broadcast deal?

 

[Cleavy]

I wonder if CA look at the growing apathy towards the game in the context of the last broadcast deal?

they only look at $$$

 

[Lensen]

Having them on one network means they can cross-promote the s**t out of it.

that's how it should have played out, instead 7 have spent their money producing the tests and gone as cheap as possible on the BBL. really feels second rate in comparison. 10 put their best stuff out

 

[Howard Littlejohn]

I think ideally 7 get the tests, and 10 get the BBL. All white ball internationals on FTA don't care where, hopefully some one-day domestic stuff as well but I think that ship has sailed.

Splitting does have its issues. If (using that example) Ten get the BBL, it makes some sense they get the T20 format and add T20Is to that. But that splits the national team "brand", if there is such a thing. Certainly, it gives Ten no incentive to cross-promote other formats and vice versa. (Nine didn't exactly go out of their way to promote Tests during the T20WC, for obvious reasons.)

But is having BBL and internationals on one network spreading that network too thin?

 

[BigVic]

10 and Paramount is my logical choice. Viacom18 has been agressively getting cricket rights in India and having cricket on P+ will boost 10's audience shares in the summer months.

 

[holybishop]

As much as Seven are unhappy with CA and the BBL I doubt they want zero sport in January to compete against Nine's tennis and 10's cricket

 

[ROOTA#6]

As much as Seven are unhappy with CA and the BBL I doubt they want zero sport in January to compete against Nine's tennis and 10's cricket

They will need to hang on to something as they gave away tennis for cricket…backfired.

There’s a lot to be said for sticking to what you know.

Channel 9 knew cricket and 7 knew tennis

 

[Cleavy]

They will need to hang on to something as they gave away tennis for cricket…backfired.

depends if they think their "reality offerings" are more cost beneficial/rate higher.

 

[Nuggetz]

They will need to hang on to something as they gave away tennis for cricket…backfired.

There’s a lot to be said for sticking to what you know.

Channel 9 knew cricket and 7 knew tennis

Cricket on 9 got stale, even the t20 world cup coverage was poor