Australian Cricket Broadcast Rights 2018 - 2023

[LukeParkerno1]

Hopefully not this:

Home – Triple M

www.triplem.com.au

Still better than a few I guess, Kelli Underwood for one

 

[big_e]

Great another subscription to pay for, although no I’ll just stream it illegally.

All these people who make decisions like this have no long term investment in the sport, it’s just a job, and they need to perform it well, hit target lines, then they go work for Visa or Tennis Australia or some s**t.

You’re literally pricing people out of watching the sport.

How did we go from expensive Foxtel to cheaper streaming, now back to the same multiple streaming services that cost the same.

Sad.

The CEO of the ICC played cricket for Victoria and has been in cricket administration for his most of his adult life.

As much as this sucks for us, his job is to extract the most money for the ICC, and that's what this deal (apparently) does. It's not the ICC's job to promote cricket in Australia, that's CA.

People pay money to watch sport on TV, they have done ever since it was possible. And yes, there are some really bad outcomes in terms of access to sport for a lot of people, but there is a 0% chance that sport will be predominantly on FTA ever again.

We really have to get used to the new world.

 

[brucetiki]

No, the next step is individual sports streaming their own content and having to subscribe to each sport... it's already happening in the US, I believe, with the NBA and NFL having season passes.


We had Kayo, Netflix at the beginning felt like it had just about everything. Others saw them making money, decided to pull their content and join the gold rush and now it's so fractured, people are looking for ways to pirate again instead. They are killing the golden goose.

The SANFL did this here with SANFL Now. It got scaled down this year once the League matches were also on the AFL app for free, and I suspect it will be phased out next year (SANFL clubs aren’t offering it in their membership renewals next season)

 

[burge13]

The CEO of the ICC played cricket for Victoria and has been in cricket administration for his most of his adult life.

As much as this sucks for us, his job is to extract the most money for the ICC, and that's what this deal (apparently) does. It's not the ICC's job to promote cricket in Australia, that's CA.

People pay money to watch sport on TV, they have done ever since it was possible. And yes, there are some really bad outcomes in terms of access to sport for a lot of people, but there is a 0% chance that sport will be predominantly on FTA ever again.

We really have to get used to the new world.

And so do they. Streaming illegally is just as easy to do, so when they keep putting everything behind a paywall trying to extract every last cent out of the fans, there's cheaper backup plans.

 

[Tonga Bob]

The CEO of the ICC played cricket for Victoria and has been in cricket administration for his most of his adult life.

As much as this sucks for us, his job is to extract the most money for the ICC, and that's what this deal (apparently) does. It's not the ICC's job to promote cricket in Australia, that's CA.

People pay money to watch sport on TV, they have done ever since it was possible. And yes, there are some really bad outcomes in terms of access to sport for a lot of people, but there is a 0% chance that sport will be predominantly on FTA ever again.

We really have to get used to the new world.

I get why he did it, still think he's an ar*ehole for doing it.

If we want someone to blame, look at the Communications Minister for being asleep at the wheel and not updating the anti-siphoning legislation to include streaming services until it was too late. The Minister said this less than a week ago: "Modernising the anti-siphoning scheme will mean the iconic sporting events and moments that bring us together as a nation won’t slip behind the online paywalls of international streaming services." Nek minnit...

https://minister.infrastructure.gov.au/rowland/media-release/modernising-australias-media-laws-all-australians

 

[Teen Wolf]

It's not the ICC's job to promote cricket in Australia, that's CA.

What the hell are you talking about.

It absolutely is the ICC's job to promote ICC events in every country, including Australia.

 

[frankrizzo]

So i wonder if fox actually made decent offer and amazon made an even bigger one or fox tried to lowball it thinking nobody else would want it with foxtel wouldnt be surprised if its the latter.

 

[frankrizzo]

No, the next step is individual sports streaming their own content and having to subscribe to each sport... it's already happening in the US, I believe, with the NBA and NFL having season passes.


We had Kayo, Netflix at the beginning felt like it had just about everything. Others saw them making money, decided to pull their content and join the gold rush and now it's so fractured, people are looking for ways to pirate again instead. They are killing the golden goose.

I know nba league pass in america has restrictions, cant get nationally televised games still subject to local blackouts on games ect.

 

[Gough]

I get why he did it, still think he's an ar*ehole for doing it.

If we want someone to blame, look at the Communications Minister for being asleep at the wheel and not updating the anti-siphoning legislation to include streaming services until it was too late. The Minister said this less than a week ago: "Modernising the anti-siphoning scheme will mean the iconic sporting events and moments that bring us together as a nation won’t slip behind the online paywalls of international streaming services." Nek minnit...

https://minister.infrastructure.gov.au/rowland/media-release/modernising-australias-media-laws-all-australians

The Anti Syphoning Act was written for a country with five terrestrial TV channels and one pay TV provider so it's good to see it finally being updated but I won't hold my breath on any significant change.

 

[calculon559]

I know nba league pass in america has restrictions, cant get nationally televised games still subject to local blackouts on games ect.

This. Most if not all 'league passes' are very limited in the States to protect national TV networks' interests.
Usually it's restricted to mobile coverage and games not shown locally on TV, and can be hideously expensive (e.g. NFL Sunday Ticket)

 

[Tonga Bob]

The Anti Syphoning Act was written for a country with five terrestrial TV channels and one pay TV provider so it's good to see it finally being updated but I won't hold my breath on any significant change.

100%. And very reactive, it's not as if streaming services buying exclusive rights to sporting content is a new thing. And whoever wrote the part about protecting WC games that Australia play in but only if they are played in Australia & NZ needs to have a long hard look at themselves.

 

[Gough]

100%. And very reactive, it's not as if streaming services buying exclusive rights to sporting content is a new thing. And whoever wrote the part about protecting WC games that Australia play in but only if they are played in Australia & NZ needs to have a long hard look at themselves.

It would be nice to see it enforced too rather than looking away as the previous government did at the little slight of hand that was used to put domestic ODIs behind a paywall

 

[The Passenger]

Hear me out...

• Australia beat India in a WC Final,
• ICC are a puppet of the BCCI,
• BCCI get ICC to allow Amazon Prime to buy exclusive access to all ICC events in Australia,
• Fewer Australians watch ICC events and cricket in general as they don't want to pay for it,
• Fewer Australians are interested in playing cricket which weakens the Australian cricket team,
• India beat Australia in a WC Final.

India will still botch it when it matters.

 

[big_e]

What the hell are you talking about.

It absolutely is the ICC's job to promote ICC events in every country, including Australia.

I meant cricket in the broader sense - grassroots, etc. The ICC promotes ICC events, sure, but they leave the grassroots stuff to the member associations.

 

[JackOutback]

100%. And very reactive, it's not as if streaming services buying exclusive rights to sporting content is a new thing. And whoever wrote the part about protecting WC games that Australia play in but only if they are played in Australia & NZ needs to have a long hard look at themselves.

Up until now, most of the sports bought by streaming giants have been ones struggling for popularity (A-League on Paramount Plus) or international sports (Premier League on Optus Sport). This is the first time anyone other than Fox have come for a big sport, I think, so it will be interesting to see if that sparks a change. I doubt it, though.

 

[LukeParkerno1]

What the hell are you talking about.

It absolutely is the ICC's job to promote ICC events in every country, including Australia.

The ICC's main job is to make the sport financially secure. They leave what happens in individual countries to their boards (whether that be CA, BCCI, etc). People may not like this but if it brings more money for the sport this is EXACTLY what the ICC should be doing. Most people have Amazon anyway.

 

[Coops93]

Up until now, most of the sports bought by streaming giants have been ones struggling for popularity (A-League on Paramount Plus) or international sports (Premier League on Optus Sport). This is the first time anyone other than Fox have come for a big sport, I think, so it will be interesting to see if that sparks a change. I doubt it, though.

The NFL is on Amazon, but they have the sport split across several broadcasters with different primetime games on different networks and things like that. However, the game on Amazon prime is exclusive to Amazon prime and that's far from a struggling sport.

 

[calculon559]

The NFL is on Amazon, but they have the sport split across several broadcasters with different primetime games on different networks and things like that. However, the game on Amazon prime is exclusive to Amazon prime and that's far from a struggling sport.

Not quite; the NFL have a rule that both team's local supporter base gets coverage on local television if it's otherwise behind a paywall. This affects not only Amazon but ESPN and NFL Network as well. Seems minor but makes a big difference if you happen to follow the local team.

 

[Cleavy]

The ICC's main job is to make the sport financially secure. They leave what happens in individual countries to their boards (whether that be CA, BCCI, etc). People may not like this but if it brings more money for the sport this is EXACTLY what the ICC should be doing. Most people have Amazon anyway.

need a straw poll of users here to confirm.

 

[big_e]

need a straw poll of users here to confirm.

Stats from the Financial Review:

As of March 31, Amazon Prime Video had 4.2 million subscribers, narrowly ahead of Disney+’s 3.8 million. Netflix is dominant with 9.6 million, while Paramount+ and Foxtel’s Kayo, Binge and Foxtel Now are all sitting between 1.1 million and 1.4 million.

Aussies added 189,000 streaming services despite cost-of-living crunch

More than 1 million Australians cancelled a streaming subscription in the first three months of 2023, but for the first time in a year, more signed up for a new one.

www.afr.com

There's another, more recent, report which has interesting figures:

Stan Sport benefited from several major sporting events such as The Rugby World Cup, UEFA Champions League and Wimbledon landing on the service in Q3, with increased acquisition growing their user base by +13% quarter-on-quarter. Rugby Union was the sport to drive much of that growth, with 51% citing is as the most important to them when signing up, followed by soccer at just 11%.

Of all the sports services, Optus Sport experienced the largest quarter-on-quarter growth in users at +20%, off the back of their full coverage rights to the FIFA Women’s World Cup (WWC) in July.

Important caveat, though:

A growing number of new subscriptions were taken out on a free trial, up from 25% in Q3’22 to 35% in Q3 ‘23.

Australian streaming market revives in Q3

With Netflix and Disney+ poised to continue password crack down; Netflix secures top 3 most viewed and top 3 most enjoyed titles.

www.kantar.com

But Amazon backs themselves to get people hooked during their free trial. Don't know about anyone else, but I took out a free trial to watch the first series of The Test and have been a Prime member ever since.

 

[LukeParkerno1]

need a straw poll of users here to confirm.

It’s higher than Netflix I’ve had it for a while it’s very good

 

[JackOutback]

My wife got Prime for free deliveries on items and the streamer came with it... have watched plenty on there and at $7.99 a month is probably the best value streamer (Paramount similar price but less extensive catalogue).

 

[LukeParkerno1]

My wife got Prime for free deliveries on items and the streamer came with it... have watched plenty on there and at $7.99 a month is probably the best value streamer (Paramount similar price but less extensive catalogue).

Ditto exactly what we mainly use it for shopping, most people use Amazon in some way for shopping

 

[swingdog]

Ditto exactly what we mainly use it for shopping, most people use Amazon in some way for shopping

Same.

 

[eddiesmith]

Another fine job by the Albanese Labor Government.