BigFooty Port Adelaide logos 2

[Peck]

I want this to be our logo

 

[Blaggut]

Think I posted this a while ago in one of the other logo threads, just my tweaked design.

 

[SgtSchulz]

Think I posted this a while ago in one of the other logo threads, just my tweaked design.

Why the perspective slant?

 

[chiwigi]

As much as I like our current logo, we should have had one for the one club idea and it needs to be on both jumpers.

The current Power logo SHOULD be the one we go with for both teams. However, too many people dislike our current logo and will see it as a prime opportunity for a new logo missed.

I have no love for the Magpie logo, looks too much like Collingwoods, who whether we like it or not are THE Magpies these days.

Therefore number 2 is fr and away the best and most suitable, can be coloured differently for either team, but the symbolism and the clarity is fantastic.

 

[SgtSchulz]

As much as I like our current logo, we should have had one for the one club idea and it needs to be on both jumpers.

The current Power logo SHOULD be the one we go with for both teams. However, too many people dislike our current logo and will see it as a prime opportunity for a new logo missed.

I have no love for the Magpie logo, looks too much like Collingwoods, who whether we like it or not are THE Magpies these days.

Therefore number 2 is fr and away the best and most suitable, can be coloured differently for either team, but the symbolism and the clarity is fantastic.

Someone with a constructive comment!

 

[Kingfish73]

7 got my vote!

 

[Dalfino]

I reckon that first 'PA' design that's also been used in some of the club's official merchandise has some potential. Looks a bit plain on its own but if used in conjunction with something else we might have a contender.

 

[bomberclifford]

However, too many people dislike our current logo and will see it as a prime opportunity for a new logo missed.

"There's dozens of us! Dozens!"

 

[chiwigi]

"There's dozens of us! Dozens!"

To be fair, when we started discussing this, that was a fair percentage of the crowd.

 

[bomberclifford]

To be fair, when we started discussing this, that was a fair percentage of the crowd.

Touché.

 

[Blaggut]

Why the perspective slant?

Personally just not a fan of the box shaped logos'.

 

[Full Credit]

No change, have always liked the original and like it even more now when presented with the alternatives

 

[bomberclifford]

Here's my 2¢

1. There's nothing inherently wrong with our current logo. It is distinct, presents our nickname and the lightening bolt in a semi-symmetrical design that incorporates our colours with a subtle nod to our most famous guernsey. It reproduces well in various production methods and works at small and large sizes. It's also now 25 years old, so it has — contrary to the opinion of some here — stood the test of time.

2. The main angst towards it is that it doesn't include reference to Port Adelaide. Considering we refer to Port Adelaide almost everywhere else this is a non-issue. (We are Port Adelaide, Port Adelaide football™, PA monogram, etc)

3. Adding in arbitrary iconography like the lighthouse, black diamonds, flags etc at this stage would be counter productive and create unnecessary confusion with our brand identity. Like it or not, we are the Power in the AFL. This is unlikely to change anytime soon. (IMO, nor should it)

4. The One Club configuration with the Power and Magpies logos together is a perfect reflection of what this club is and where it came from. It reinforces what the overwhelming majority of our supporters know to be true; one club, two teams.

5. The options presented — and I say this with all due respect to the respective creators — are amateur attempts at designing something that covers off on a set of arbitrary criteria. (eg: needs to be a crest/circle/shield, must include 1870, must combine chevrons with prison bars etc) Who is to say that these criteria are needed? What research informed their inclusion in the design brief?

6. The PA monogram (#1) is the best of the lot but is best suited to merchandise aimed at a particular subset of our supporter base. As good as it is, not everyone gels with it, which is why it shouldn't be 'elevated' to a corporate logo.

7. With the combination of our best guernseys (Prison Bar, BiB, White BiB, Black with white/teal wings), our mascot, OneClub, PA Monogram merchandise, and the NTUA Scarves, PTV intros, etc, we're one of the better branded clubs in the AFL. You don't have to look too far to see clubs that are far less cohesive in their visual identity.

 

[tribey]

Why the perspective slant?

It'll look great on Seven's 1998 coverage

 

[simba_]

i really like 1 and 6 but a few others have potential. it's interesting thinking what our new emblem would look like. will the club continue using the PA until it naturally encompasses the club and all its divisions (AFL, reserves, womens) and still have our logos for the divisions? what we know is they will do what we want most. i am happy with the fact that anything happening is a gradual organic process and we haven't brought anything new in drastically.

 

[SgtSchulz]

Here's my 2¢

1. There's nothing inherently wrong with our current logo. It is distinct, presents our nickname and the lightening bolt in a semi-symmetrical design that incorporates our colours with a subtle nod to our most famous guernsey. It reproduces well in various production methods and works at small and large sizes. It's also now 25 years old, so it has — contrary to the opinion of some here — stood the test of time.

2. The main angst towards it is that it doesn't include reference to Port Adelaide. Considering we refer to Port Adelaide almost everywhere else this is a non-issue. (We are Port Adelaide, Port Adelaide football™, PA monogram, etc)

3. Adding in arbitrary iconography like the lighthouse, black diamonds, flags etc at this stage would be counter productive and create unnecessary confusion with our brand identity. Like it or not, we are the Power in the AFL. This is unlikely to change anytime soon. (IMO, nor should it)

4. The One Club configuration with the Power and Magpies logos together is a perfect reflection of what this club is and where it came from. It reinforces what the overwhelming majority of our supporters know to be true; one club, two teams.

5. The options presented — and I say this with all due respect to the respective creators — are amateur attempts at designing something that covers off on a set of arbitrary criteria. (eg: needs to be a crest/circle/shield, must include 1870, must combine chevrons with prison bars etc) Who is to say that these criteria are needed? What research informed their inclusion in the design brief?

6. The PA monogram (#1) is the best of the lot but is best suited to merchandise aimed at a particular subset of our supporter base. As good as it is, not everyone gels with it, which is why it shouldn't be 'elevated' to a corporate logo.

7. With the combination of our best guernseys (Prison Bar, BiB, White BiB, Black with white/teal wings), our mascot, OneClub, PA Monogram merchandise, and the NTUA Scarves, PTV intros, etc, we're one of the better branded clubs in the AFL. You don't have to look too far to see clubs that are far less cohesive in their visual identity.

The biggest gripe I have with the logo is that it doesn't really say to an onlooker that we are a 150 year old club. It arguably looks the most likely to be the logo of a franchise out of all the clubs in the league bar maybe GWS and Gold Coast.

I'd also like the club to have a single logo/moniker in the future so it doesn't appear fractured from the outside.

 

[bomberclifford]

The biggest gripe I have with the logo is that it doesn't really say to an onlooker that we are a 150 year old club. It arguably looks the most likely to be the logo of a franchise out of all the clubs in the league bar maybe GWS and Gold Coast.

Neither did this one but I bet you liked the hell out of it in the 70s and 80s.

 

[SgtSchulz]

Neither did this one but I bet you liked the hell out of it in the 70s and 80s.

I'd beg to differ and say that does look like the logo of a 150 year old club.

 

[Steve Dore]

I just did a straw poll and 100% of respondents voted for no change.

 

[Coobk001]

I have no love for the Magpie logo

 

[bomberclifford]

I'd beg to differ and say that does look like the logo of a 150 year old club.

Therein lies the problem. You're tainted by your perception of that logo.

It wasn't even a unique logo. It was part of the SANFL system of logos designed in the 70s; all in a circle, all using the same generic sans-serif typeface ... technically it is even more of a 'franchise' logo than our current Fistbolt™.

 

[finbarr]

PA Monogram with a thin teal outline would be my choice. Embrace the non-primary teal.

 

[Coobk001]

Here's my 2¢

2. The main angst towards it is that it doesn't include reference to Port Adelaide. Considering we refer to Port Adelaide almost everywhere else this is a non-issue. (We are Port Adelaide, Port Adelaide football™, PA monogram, etc)

3. Adding in arbitrary iconography like the lighthouse, black diamonds, flags etc at this stage would be counter productive and create unnecessary confusion with our brand identity. Like it or not, we are the Power in the AFL. This is unlikely to change anytime soon. (IMO, nor should it)

5. The options presented — and I say this with all due respect to the respective creators — are amateur attempts at designing something that covers off on a set of arbitrary criteria. (eg: needs to be a crest/circle/shield, must include 1870, must combine chevrons with prison bars etc) Who is to say that these criteria are needed? What research informed their inclusion in the design brief?

6. The PA monogram (#1) is the best of the lot but is best suited to merchandise aimed at a particular subset of our supporter base. As good as it is, not everyone gels with it, which is why it shouldn't be 'elevated' to a corporate logo.

Good post.

My key points would be similar to your points I quoted, and I'd also say:

1. Why are people so hell bent on distancing ourselves from the 'Power' nickname? We are the Power in the AFL, it's a good nickname, it should stay and should feature in our logo. Hell I dont even know why we need to distance ourselves from our traditional logo of a fist and lightning. I'm sure people could come up with some insanely good logos, rather than these ordinary ones by including a modernised lightning bolt in the design. The concept we'd just chuck a lighthouse, or a black diamond in, etc is silly to me personally, they dont represent the Power or PAFC.

2. Why are people so deseparate to get 1870 into the logo that it becomes the focal point, it's like this massive insecurity. Essendon, the Hawks, even Geelong a club older than us doesn't have an establishment date in the logo. Does it matter? No. If it suits the logo, chuck a small est 1870 in there, but make it small and not the focal point. 1870 shouldn't be the only thing that defines us.

3. I agree the PA monogram is perfect for merch, that's where it should be left.

 

[Jonts]

What's the obsession with 1870

1870 on the back of the jumpers is enough

 

[DPS72]

I do quite like the "unofficial logo"
and of all the others probably #4 does the most for me....

eh..?



meh...