Gold Coast Suns logo

[GastevsBeard]

absolutely ****ing shocking - awful

has absolutely no respect for the heritage of our sport which relies on solid colours & simple shapes. A red guernsey with a yellow circle would be perfect, & also be a subtle homage to the indigenous flag. This is an abomination

 

[Outtatym]

View attachment 2166374

Well that's the AFLX guernsey sorted

 

[Kappa]

View attachment 2165667

They look absolutely woeful.

The yellow one looks like an ugly training top and the weird blood red does not work

 

[NeutralFan]

Is it possible to understand the logo's complexities and then hurt your eyes when you see all of the sun rising, the football shape, the S and the subtle G. You start to see those and it actually hurts my eyes, can't focus on it.

Also what's wrong with say a guernsey with simple patterns like have them mimic the bulldogs but yellow stripes on red or something.

 

[GoldbergsGold]

Every Club want's to look like Carlton but we can't all look like Carlton or it would diminish the greatness that is the Carlton jersey.

Fitzroy/Brisbane, Hawthorn and Melbourne also had great looking traditional monogram uniforms, I just used Cartlon's as an example because they kept theirs.

If Gold Coast were going to rip off a logo, they should have ripped off/be inspired by Melbourne's monogram, and changed the M to a GC, because that looks far superior on a red coloured base. Heck, use the navy blue for the logo since Gold Coast are using navy blue for their "clash." Or go with The Fitzroy style gold traditional monogram on a red base.

 

[The 747]

 

[CarterS]

It's growing on me. The jersey is very clean.

 

[ptrg]

Quick phone bash up job, but looks so much better when yellow!

 

[ptrg]

Or you could still go the more blended look, but keep the logical yellow:

 

[Cleavy]

reminds me to rush out to the supermarket and buy some vintage cola

 

[Roobs321]

I think the sponsors like HostPlus are fans of the subtle

also notice the complementary New Balance logo on the shorts

 

[Sturty2Hurty]

Gold Coast really just need to fold and allow Southport to enter.

 

[Psi-Roos]

Just makes the gold coast uniform look even more like pyjamas. Especially the red one.

 

[randyzany]

The fabric looks very cheap, the AFL must be cutting costs any way they can after all the money they've lost propping them up for over a decade and the quality of the fabric used to make the GC's guernsey it's one way they're saving money I suppose.

 

[Supercoach Bargain]

If you think the logo will change the chances of winning, I've got some magic beans that will help....

 

[randyzany]

If you think the logo will change the chances of winning, I've got some magic beans that will help....

You'd be surprised how a professional outfit can positively psychologically impact the mindset of players at a club. A good club jumper can make the players at that club feel that they're part of a real professional organisation and not a Mickey Mouse passion project of amateur suits in another state merely using that club as a prop to grow the game in heathen lands so as to demand bigger and bigger broadcast rights whenever those rights are up for negotiations.

 

[PhatBoy]

Have no problem with it.

It’s simple:
- the Blues’ logo. The blues’ logo is literally their initials. No one has ever had a problem with that. So simplicity never hurt anything.

- ok so it’s not especially original. Well we have the new Crows logo looking like an old Hawks logo. So what if the Suns’ logo looks like some from other brands that aren’t football. The Essendon and Richmond designs of their jerseys are also more or less the same as one another, just with a different sash. So too are the North and Collingwood jerseys. So originality has never been a pre-requisite for anything, really, has it?


- it looks like what it’s supposed to be, more or less. A sun rising over rippling water. We had a cartoon cat for a long time

Not really sure what the uproar is about

 

[NeutralFan]

Hate looking at this at the top of the AFL site. Please change from just 'letter' and team nickname under, Gold Coast

 

[Blackhawk42]

Or you could still go the more blended look, but keep the logical yellow:

View attachment 2166580

All it has to be is the same yellow as the NB on the shorts. Was literally the easiest thing that could have done.

The problem with the Suns is that they've always lacked an identity.
This was their chance to rectify that.
Instead, they've changed to fully red. It's actually quite stunning how far they've missed the mark with it.

The entire range would have been ordered for players and supporters for the next 12 months, but could they bow to public pressure, aka common sense, and amend the jumper this time next year?
Just admit to the mistake and fix up.

I still stand by the fact that the logo makes sense and will be instantly more recognisable for them as a brand. But you need to actually see it on the plain red jumper for that to really kick into gear!

 

[Elite Master]

It's cleaner and more professional than the previous logo but something about the new logo feels ultra sterile and corporate.

 

[Fire]

I think the new logo is OK-not great but passable. The bigger issue is the playing kits still lack any design of note and subsequently just feel like training kits/generic gym wear.

Opportunity missed imo.

This.

The logo is slightly better, but that's literally it. They still have too many colours that they don't even put on them all on their jumpers at the same time, and there is still no identity to their jumper. It's just a flat colour, a logo, and a non distinct frame which changes.

I have no issue with them trying something different. It doesn't need to be stripes, or bars, or sashes, or chevrons, or chequers, or wings, or anything 'traditional'. But it needs to be SOMETHING. At the moment their jumper changes whenever their logo does because that's literally all it is. No identity whatsoever. Its 13 years in and they still aren't building history with anything.

This is a total waste of time.

 

[Fire]

Have no problem with it.

It’s simple:
- the Blues’ logo. The blues’ logo is literally their initials. No one has ever had a problem with that. So simplicity never hurt anything.

It's not the blues logo; its the blues monogram. Which is also a part of their logo.

It might sound like an irrelevant distinction, but it really isn't. The Blues can and do change their logo whenever they want, but it doesn't effect their jumper because the monogram remains the same (it has had some minor updates throughout, but its all tweaks to the same idea).

The suns logo ain't no monogram. There will be no tweaking this. Every time they change their logo, their jumper will change too. There is no anchor to their identity.

 

[Outtatym]

If you think the logo will change the chances of winning, I've got some magic beans that will help....

Obviously you've never seen the second mighty duck movie

 

[Hollow Knight]