Gold Coast Suns logo

[Hollow Knight]

Now it's starting to look like a UFO to me

That's the issue with it. It has a lot of different symbology and iconography embedded in it, but in a really abstract way. It's like looking at a magic eye picture... sometimes you see an S, sometimes you see a cricket ball, sometimes you see a sun, sometimes you see a football but never all at once. Like a magic eye picture, you just end up a little fatigued and bleary eyed. It's irritating and obnoxious. A logo shouldn't be a puzzle.

 

[Supercoach Bargain]

Obviously you've never seen the second mighty duck movie

You are correct.

 

[ep2018]

I didn't like it at first but its grown on me, looks like the Scorchers logo with the lines.

 

[Rod Stroker]

Looks terrible.

Don't clubs use focus groups to get feedback from the market before making brand changes?