SJ
Premium Platinum
Mate can you see any differences to the Heritage Geelong guernsey? It doesn't appear to have any.Because they see value in an unchanged tradition of wearing Black and White stripes for a long time.
Like Essendon there is a marketing value associated with it being unchanged over time.
They weakened their brand with the various Away jumpers they used which were still Black and White stripes, but had all manner of logos on them.
Now they've decided to stay with the one thing people associate with Collingwood. (Apart from losing Grand Finals)
Take an insurance company for instance. They might align themselves with Collingwood (Or Essendon) simply because they can say "we've been a trusted commodity in the marketplace for x numbers of years, just like this has been unchanged for the same ammount of time."
Or some other commodity. Vegemite for instance, which has been around forever.
If marketing your brand focuses on an unchanging nature, then these clubs are at an advantage in the martketplace.
And changing it for a couple of grand in jumper sales doesn't make economic sense.