http://www.essendonfc.com.au/news/news.asp?nid=5357
The AFL and Toyota today announced an exciting new dimension to its activities around the 2007 Toyota AFL Finals with the introduction of the Toyota AFL Premiership Cup Ambassador.
James Hird, a dual premiership star with Essendon, was announced as the ambassador who will be 'keeper of the Cup' in the week leading up to the 2007 Toyota AFL Grand Final.
I had to look through four pages before someone actually revealed the reason, which I was sure was common knowledge.. Thanks dave_27.
After all the bitching and moaning on here when Hird was announced as the first ever ambassador, I guess either people have short memories, or just love to have a bitch and moan. I suspect the latter.