Will this spell the end for Pay TV/Foxtel? Bring it on. Live footy each week nationwide on free to air tv.
TV stations told to play fair over footy rights
Phillip Coorey
September 21, 2010
THE federal government has promised AFL fans that last week's debacle in which free-to-air TV delayed for two hours the telecast of the preliminary final between Collingwood and Geelong will never be repeated because of impending changes to the way live sport is broadcast.
Under changes to the anti-siphoning laws to be unveiled before Christmas, free-to-air television stations will be required to broadcast sport live or hand it over to pay TV.
However, the stations will have the option of broadcasting the event live on one of their secondary digital channels, instead of their main channel, giving them the best of both worlds.
Only if they choose to hoard the event and not run it live at all will they have to allow pay TV to broadcast it under a ''use-it-or-lose-it'' provision.
The changes have been ready since early this year but were delayed by the government's various misfortunes including the mining tax imbroglio, Kevin Rudd's ousting and then the election. They are awaiting sign-off by the cabinet and will be enacted by regulation before December 31, when the current anti-siphoning list expires.
On Friday night, viewers in Sydney, Brisbane and Canberra were unable to watch the preliminary final on Channel Seven or its regional affiliate, Prime, until 9.30pm, two hours after the game began. The event was made available live on Fox TV's Main Event channel.
Channel Seven and Prime were inundated with complaints from people without pay TV but they were told the AFL would rate poorly against the NRL final between the Canberra Raiders and Wests Tigers (on Channel Nine) so it was worth Seven's while to delay coverage.
The new regulations cover the next AFL TV rights contract which runs from 2012 to 2016 and is forecast to be worth $1 billion.
The latest figures show that as of June 30, 74 per cent of Australian households had converted to digital television. By contrast, 30 per cent subscribed to pay TV.
Analog TV is due to be phased out completely by 2013.
http://www.smh.com.au/sport/tv-stations-told-to-play-fair-over-footy-rights-20100921-15jxe.html