Discussion Logo Discussion Thread

[RedmanWasHere]

This is one that you really need to see the entire identity system to get a feel for it. This level of simplicity is very hard to achieve. Pentagram know what they're doing.

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

 

[jumperfan]

Have we covered the ABC news style overhaul in here yet?

I think I prefer the previous more formal style - it feels a bit ‘bubbly’ now.

Agreed, I reckon it’s a massive downgrade. The old one looked and sounded much more appropriate.

 

[bomberclifford]

When a logo refresh presents such a dull and boring font, I don't need the full package.

AOL is a case in point.

The branding add-ons shown in its reveal maybe 10-15 years ago did nothing for me to think positively about it.

If you have an interest in brand design, it is worth checking these links out.

PayPal

PayPal's new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand...

www.pentagram.com

PayPal — Story

PayPal's new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand...

www.pentagram.com