General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[Doss]

Sorry not a fan of the old school logos want us to be viewed as a modern club not as an old farts club.

...old farts club?

 

[Corleone]

I like the idea of stars around even the current logo to signify our premierships, similar to European football clubs.

 

[Bunk Moreland]

Super job fodzilla, very good. I might have a go, generally terrible with these things, but anyway.

 

[Marley10]

As it turns out, I had some time to kill in an airport today. Something like so?

And a couple of alternatives, the shield alone and a more elaborate version with a nod to the Club's twenty VFA and VFL flags.

Oh wow. The first one. This is exactly the type of logo I'd want. Tweet it to our designer!

Sorry not a fan of the old school logos want us to be viewed as a modern club not as an old farts club.

Well considering that Essendon is an old club, maybe that is showing our age?

Fremantle and Melbourne both recently went for the classier look with a modern spin to it. Both these teams have something in common with Essendon. A nickname that won't necessarily make a good cartoon logo, unlike a Hawk, Tiger etc.

Besides, the red sash is more iconic than a 'bomber'. So I think something like this is suitable as an EFC logo, with some graphic enhancements needed to make it look more professional and modern like Melbourne's shield.

 

[Bunk Moreland]

OK, had a crack. This is what I was thinking. A few points:

- please excuse my woefully amateur graphic skills. I'm not into this stuff and never have been. It's a Microsoft Paint job!

- fodzilla i've shamelessly ripped off your text Sorry man, if a problem I'll delete it. Let me know.

- the red sash is and always should be the centre of attention. It's the single enduring symbol of the club

- the idea of this is different features can be broken up and used as required

- I think '1871' is important, we're a bloody old football club, approaching 150 years. I moved it the bottom as a bit of a signature feature

- the top left panel is deliberately blank as I've changed my mind re the bomber... i think it'd be cool to include something. No cartoons ffs, but a simple silhouette of a WW2 RAAF Bomber. Essendon Airport was used as a base in WW2 which I think was the genesis of the nickname. That's a cool piece of history and a nod to our traditional suburban home. Sort of got the idea from logos like Manchester United, which includes a ship as a piece of history. I'd like a nice simple silhouette - in red of course! - of a RAAF bomber. Worth including but is well beyond my terrible paint skills.

Happy to see somebody with actual talent run with it from here... include the bomber, fix up and justify the motto and title, etc. If anybody is keen go for your life.

 

[Resistor]

It's the single enduring symbol of the club

Until next year when they invert the sash. FFS

 

[Liberator]

OK, had a crack. This is what I was thinking. A few points:

- please excuse my woefully amateur graphic skills. I'm not into this stuff and never have been. It's a Microsoft Paint job!

- fodzilla i've shamelessly ripped off your text Sorry man, if a problem I'll delete it. Let me know.

- the red sash is and always should be the centre of attention. It's the single enduring symbol of the club

- the idea of this is different features can be broken up and used as required

- I think '1871' is important, we're a bloody old football club, approaching 150 years. I moved it the bottom as a bit of a signature feature

- the top left panel is deliberately blank as I've changed my mind re the bomber... i think it'd be cool to include something. No cartoons ffs, but a simple silhouette of a WW2 RAAF Bomber. Essendon Airport was used as a base in WW2 which I think was the genesis of the nickname. That's a cool piece of history and a nod to our traditional suburban home. Sort of got the idea from logos like Manchester United, which includes a ship as a piece of history. I'd like a nice simple silhouette - in red of course! - of a RAAF bomber. Worth including but is well beyond my terrible paint skills.

Happy to see somebody with actual talent run with it from here... include the bomber, fix up and justify the motto and title, etc. If anybody is keen go for your life.

I like it. It actually sort of looks like a bomb btw...

 

[Bunk Moreland]

I like it. It actually sort of looks like a bomb btw...

Haha, I actually toyed with making the title section into the shape of the tail of a bomb to complete that. Looks average though.

 

[Zach Package]

Sorry not a fan of the old school logos want us to be viewed as a modern club not as an old farts club.

Find me a club who modernized their logo and didn't make it look like utter garbage

 

[GUMBLETRON]

Find me a club who modernized their logo and didn't make it look like utter garbage

Honestly, there are three legitimately good logos in the entire league, and entirely un-coincidentally they're the three most "traditional" - Carlton, Collingwood and the alternate Geelong job:

 

[Lord Nicholson]

No stars please, we are not American lowlifes.

 

[Doss]

I think I like fodzilla's first one the most.

 

[aCunningPlan]

Keep it simple.

 

[LB#16]

Keep it simple.

View attachment 192031

I think a department store might take a disliking to one of those.

 

[FedEXFalls]

Keep it simple.

View attachment 192031

Bottom right is solid.

 

[eth-dog]

No good on Photoshop or the like, but can someone put the monogram in red on a black shield? That's all it needs to be.

 

[Stopher]

The top right one is nice. The wings make it.

 

[Bunk Moreland]

The top right one is nice. The wings make it.

Agree.

One small change for me - id make the shield black with a red sash, and just put a small monogram above it.

 

[Rack Watts]

Keep it simple.

View attachment 192031

Any of these. Especially top left.

 

[Blind Turn]

Keep it simple.

View attachment 192031

Top right was immediately striking.

 

[OzBomber]

A few tweaks and this one is a winner 100%. Please send that to our marketing team. It's so simple but so effective.

 

[dnbassador]

Me personally i would like something modern like the NBA logos obviously not these but something i quickly whipped up for a idea

 

[Marley10]

So Melbourne have a new logo. So simple yet effective. Their monogram on a shield with Melbourne written on top, dropping all the other complex details.

 

[Marley10]

Keep it simple.

View attachment 192031

The top right one grabs the attention first, but I think the bottom left is the best. Seems to be taking more of the traditional route. I prefer no plane in the logo.

Would really be happy with it. Send it to our marketing team!

 

[Old Campaigner]

As it turns out, I had some time to kill in an airport today. Something like so?

It's good, I think adding wings along the bottom would be a good way of representing the club's heritage.